Contract - CRM Data Planner

ZipRecruiter; London; Hybrid; GBP 100,000 - 125,000; Full time

Job summary

An exciting market agency in London seeks a Freelance CRM Data Planner to enhance CRM and campaign performance. In this role, you'll transform business questions into data-driven strategies, collaborate with media planners and creatives, and deliver insightful reports to stakeholders. Your expertise in data tools and methodologies will be crucial in shaping data infrastructure and optimizing targeting. Join a dynamic team that values innovative thinking and offers a vibrant work environment. This opportunity is perfect for those with a passion for data and a drive to make an impact in the digital landscape.

Qualifications

• 4+ years' experience in data planning or insights role.
• Strong knowledge of data tools and methodologies.

Responsibilities

• Develop audience strategies and define KPIs for campaigns.
• Deliver weekly reporting and performance dashboards.

Skills

Data Planning

CRM Systems

Campaign Measurement

Data Analysis

KPI Definition

Tools

GA4

YouGov

TGI

Job description

Job Description

An exciting Market Agency in London is looking for a Freelance CRM Data Planner to join their team:

• Based in London
• 3 days in the office in London
• Until 27th of June initially
• Start date: 5th of May 2025
• £390 per day (Inside IR35)

The Job

As the CRM Data Planner, your responsibilities will include:

• Turning business questions into data-led strategies that improve CRM and campaign performance
• Developing audience strategies, defining KPIs, and supporting test-and-learn frameworks
• Delivering weekly reporting and performance dashboards to senior stakeholders
• Working across CRM, analytics, and data science teams to shape data infrastructure and campaign planning
• Using tools like GA4, YouGov, and TGI to uncover insights and optimise targeting
• Playing a key role in measuring success and refining loyalty, onboarding and lifecycle campaigns

You

• 4+ years' experience in a data planning, insights or strategy role (agency or brand side)
• Comfortable collaborating with media planners, creatives, and strategists
• Strong knowledge of data tools and methodologies, including experience with CRM systems
• Able to define KPIs, run campaign measurement, and communicate insights clearly
• Previous agency experience is essential

Apply Now

You can apply for the CRM Data Planner position now by sending us your CV or by calling us today! Don't forget to register as a candidate too.

Amy Brown

Executive Consultant

Sphere Digital Recruitment currently has a variety of job opportunities across digital, so feel free to get in touch with us to find out how we can help. Please take a look at our website.

Sphere is an equal opportunities employer. We encourage applications regardless of race, religion, beliefs, gender, age, or disability, and any other protected status as required by applicable law.

Sphere Digital Recruitment is acting as an Employment Business in relation to this vacancy.