Content Writer (B2B SaaS, Remote - EU/UK)

SaaStorm LLP; Greater London; Remote; GBP 40,000 - 60,000; Full time

Benefits offered by this job

Flexible hours

Remote-first culture

Annual in-person offsites

Job summary

SaaStorm LLP is a fully remote organic growth agency for B2B SaaS, based in London with a Europe-wide team. We seek a content writer to produce high-quality, conversion-focused content that supports SEO and content strategy, delivering measurable outcomes like sign-ups and pipeline.

You will partner with strategists and delivery teams to turn briefs into clear, compelling content. You will own long-form writing for multiple SaaS clients, follow briefs, and ensure deadlines are met, applying SEO

Qualifications

• 3+ years of B2B marketing experience, ideally in SaaS.
• Proficiency with Semrush, Google Search Console, SurferSEO; AirOps a plus.
• Excellent writing with high quality and error-free content.
• Strong time management and deadline discipline.
• Ability to interview subject matter experts to produce insights.
• Familiarity with SaaS products, audiences, and buyer journeys.

Responsibilities

• Own content writing for 2-4 B2B SaaS clients (same clients most of the time).
• Produce 15-17 long-form articles per month (SEO/AEO-focused).
• Write content that is clear, well-structured, and aligned with briefs, brand voice, and audience.
• Apply SEO writing best practices (intent, structure, internal links, keywords).
• Research and incorporate credible sources, product context, and customer pain points into writing.
• Collaborate with strategists and delivery team to clarify briefs and messaging.
• Use tools (SurferSEO, ClickUp, Slack, Google Docs) to manage drafts, feedback, revisions.
• Edit and revise based on feedback to SaaStorm quality standards.
• Experiment with AI tools for outlines/idea generation while maintaining originality.

Skills

B2B marketing

SEO writing

Interviewing SMEs

Time management

Communication

SaaS knowledge

Content strategy

Tools

Semrush

Google Search Console

SurferSEO

AirOps

Job description

SaaStorm is a fully remote organic growth agency for B2B SaaS, headquartered in London with a team spread across Europe. Since founding in 2024, we've grown to work with SaaS companies from pre-seed through Series C, and we're approaching €1.5M ARR. What makes us different is the bet we've made: search is changing, and the companies that win the next five years will be the ones cited by LLMs, not just ranked by Google. We've built our delivery model around that thesis, combining traditional organic growth with AEO/LLM visibility work, and we report on pipeline impact rather than vanity metrics.

In this role, you'll be responsible for producing high-quality content that supports our SEO and content strategy - helping drive measurable outcomes such as sign-ups, MQLs, SQLs, pipeline, and long-term brand value for both SaaStorm and our B2B SaaS clients. You'll work closely with our strategists and delivery team to turn briefs, research, and positioning into clear, compelling, conversion-aware content that meets quality standards and deadlines.

Tasks

• Own content writing for 2-4 B2B SaaS clients (you'll be writing for the same clients mostly, so you'll be able to learn their product, ICP and use cases).
• Produce 15-17 long-form articles/month for our B2B SaaS clients (primarily SEO/AEO-focused content)
• Write content that is clear, well-structured, and aligned with the brief, brand voice, and target audience
• Apply SEO writing best practices (search intent alignment, on-page structure, internal linking notes, basic keyword integration)
• Conduct research and incorporate credible sources, product context, and customer pain points into your writing
• Collaborate with the team to clarify briefs, messaging, and scope when needed
• Use our tools (e.g., SurferSEO, ClickUp, Slack, Google Docs) to manage drafts, feedback, and revisions
• Edit and revise based on feedback, ensuring content meets SaaStorm quality standards
• Experiment with and responsibly use AI tools where helpful (e.g., for outlines, idea generation, or efficiency) while maintaining originality and accuracy

What we care about:

• Impact: pipeline, sign-ups, revenue
• Enjoyment: you like the work + the people you do it with
• Flexibility: async where possible, trust by default, no micromanagement

Requirements

Please, only apply if you're based in the EU/UK.

• Experience: 3+ years of B2B marketing experience, ideally in the SaaS space.
• Technical Skills: Proficiency with Semrush, Google Search Console, SurferSEO, and tools like AirOps are a plus.
• Writing Excellence: Ability to produce engaging, high-quality, and error-free content.
• Organization: Exceptional time management and a proven ability to meet deadlines.
• Communication: Confident in interviewing subject matter experts to produce insightful, well-researched content.
• SaaS Knowledge: Familiarity with SaaS products, audiences, and buyer journeys.

Benefits

• Flexible Hours: You manage your schedule as long as deliverables are met and you're available for essential calls (usually within CET 9-5)
• Remote-First: Our team is fully distributed but highly collaborative.
• In-person offsites: Once a year, we fly the entire team for 3-4 days to the same country (September 2026 - Amsterdam!), so we can spend time together & just have fun without Slack.
• High Standards, Fast Feedback: We operate with clear expectations, direct communication, and iterative improvement
• Outcome-Oriented: We care about content that performs - not just content that ships
• Paid Holiday Leave: You can take up to 20 days of paid holiday leave per year, plus national public holidays applicable in your country of residence.
• Professional Development: SaaStorm will co-fund a relevant course or certification (up to €500 per year), subject to prior approval and relevance to your role and our client work.