Content Strategist & AI Copy Lead

Oliver; Greater London; Hybrid; GBP 70,000 - 100,000; Full time

Job summary

OLIVER, part of the Brandtech Group, seeks a Content Strategist & AI Copy Lead in London. You will own positioning, messaging, and copy for a B2B payments business, building copy generation frameworks and tone-of-voice guardrails for AI tools to produce on-brand drafts at scale.

You’ll guide the studio from strategy to hands-on execution within an established content system. You’ll work across product marketing, brand, PR, and sales enablement, shaping editorial direction while maintaining

Qualifications

• Senior-level copywriter or content strategist with agency or in-house experience.
• Ability to develop positioning, messaging frameworks, and campaign narratives from complex product information.
• Strong writing/editing across long and short form, including thought leadership and digital assets.

Responsibilities

• Own positioning, messaging frameworks, and campaign narratives for products and sectors.
• Write and edit high-quality copy across web, email, social, ads, datasheets, presentations, and scripts.
• Lead thought leadership content and associated social/digital assets.
• Build and maintain copy generation frameworks, prompts, templates, and tone-of-voice rules in Pencil and other AI tools.
• Review and refine AI-generated copy with rigorous editorial oversight, refining prompts as needed.
• Collaborate with compliance, legal, and risk to embed requirements into copy frameworks.
• Support PR and Sales Enablement with current messaging as products/features launch.
• Create scripts and narratives for production leads and collateral templates.

Skills

Senior copywriter

Content strategist

Messaging frameworks

Thought leadership

AI copy lead

Prompt engineering

Tone of voice

Pencil

Tools

Pencil

AI tools

Job description

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Role:

Content Strategist & AI Copy Lead

Location:

London, United Kingdom

About the role:

As Content Strategist & AI Copy Lead, you'll own positioning, messaging, and copy across a B2B payments business where clarity, accuracy, and trust matter. You'll build and maintain the copy generation frameworks, prompts, and tone-of-voice guardrails that allow AI tools — including the Pencil platform — to produce on-brand first drafts at volume, and you'll bring the critical editorial eye to shape and improve what comes out.

You won't be starting from scratch. You'll work within an established content strategy and system, helping it evolve as new brand work lands and business priorities shift. As the studio matures through the year, you'll take on greater ownership of intake, briefing, and prioritisation — playing a central role in how the studio runs day to day. This is a senior role for someone who moves confidently between strategic thinking and hands-on craft without losing quality at either end.

What you will be doing:

• Own positioning, messaging frameworks, and campaign narratives for Client's products, propositions, and sectors — answering the strategic content question before production begins, so the studio can move at pace.
• Write and edit high-quality copy across web, email, social, digital advertising, sales collateral, product datasheets, presentations, and video scripts.
• Lead thought leadership content — foundational articles and their supporting social and digital assets — in line with the agreed content strategy.
• Build and maintain copy generation frameworks in Pencil and other approved AI tools, including prompts, templates, tone-of-voice rules, and message libraries.
• Review, direct, and refine AI-generated copy with a rigorous editorial eye — identifying errors, inconsistencies, and off-brand language, and correcting them through prompt refinement or direct editing.
• Work with compliance, legal, and risk stakeholders to ensure content is clear, fair, and not misleading — and embed their requirements into copy frameworks from the outset.
• Support PR with rapid-turnaround content and Sales Enablement with always-current messaging as new products, features, and sectors come online.
• Write scripts and narratives for the Motion & Content Production Lead, and develop messaging for the studio's templates and collateral.
• Partner with Product Marketing, Brand, PR, Sales Enablement, and Internal Communications to plan and prioritise content against commercial priorities.
• Run studio intake, briefing, and prioritisation with the Project Manager, taking full ownership as the studio's operations mature through the year.
• Use content performance insight to refine messaging frameworks over time.
• Share Gen AI learnings and techniques across the studio, contributing to a culture of continuous experimentation and improvement.

What you need to be great in this role:

Skills and experience

• Proven experience as a senior copywriter, content strategist, or content lead in an agency, in-house team, or content studio.
• Strong ability to develop positioning, messaging frameworks, and campaign narratives from complex product and business information.
• Excellent writing and editing skills across long and short form — from thought leadership articles to headlines, emails, and social posts.
• Experience building reusable content tools: tone-of-voice guides, message houses, prompt libraries, or content templates.
• A critical editorial eye: able to assess AI-generated copy quickly and improve it through prompt refinement or direct editing — not simply approve it.
• Confidence working with senior stakeholders and turning competing requests into clear, prioritised content plans.
• Strong organisation and the ability to manage multiple requests at pace, including triaging briefs and managing stakeholder expectations.
• Genuine interest in what AI can do for content and creativity, with awareness of the ethical and legal considerations involved.

Useful but not essential

• Experience with Pencil or an equivalent AI creative platform (training on Pencil will be provided).
• Background in financial services, payments, fintech, or B2B technology.
• Familiarity with writing in a regulated environment, including financial promotions or Consumer Duty requirements.
• Experience with SEO, content performance measurement, or content management systems.
• Experience creating B2B sales enablement content.
• Advanced use of Gen AI tools — such as ChatGPT, Claude, or Gemini — to enhance copy quality and content output, including hands-on prompting, model selection, and workflow design.
• Experience building AI-assisted workflows for yourself and others to improve efficiency and output quality.
• Ability to train others on effective AI tool use and share best practice across the team.
• Agentic approach to complex, multi-step content challenges — breaking briefs into components and finding efficient, high-quality routes to delivery.
• Strong understanding of AI capabilities and limitations, with rigorous human oversight and editorial judgement applied throughout.

Req ID: 18867

#LI-SL1 #LI-Director #LI-Hybrid

Our values shape everything we do:

Be Ambitious to succeed

Be Imaginative to push the boundaries of what’s possible

Be Inspirational to do groundbreaking work

Be always learningand listening to understand

Be Results-focused to exceed expectations

Be actively pro-inclusive and anti-racist across our community, clients and creations

Our recruitment process does not employ artificial intelligence for selection. We use AI to support efficiency and consistency, not to replace human judgement.Candidate evaluation and selection are conducted without AI-supported screening or decision-making. We are committed to a fair, thoughtful, and equitable experience for every candidate.

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission,embedding sustainability into every department and through every stage of the project lifecycle.