Content Specialist

JR United Kingdom; Bolton; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

A digital marketing agency based in Manchester is seeking a Content Marketing Specialist responsible for executing strategies for three new brands. The role includes creating engaging content, optimizing for SEO, and collaborating with teams, with regular travel to Cyprus. The position offers a range of benefits and opportunities for professional growth.

Benefits

25 days holiday plus bank holidays

Flexible working

Private healthcare

Enhanced maternity and paternity packages

Access to discount and reward portals

Qualifications

• Strong knowledge of current content marketing trends.
• Experience in content and ad copywriting.
• Understanding of SEO fundamentals and Google algorithms.
• Ability to manage budgets effectively.

Responsibilities

• Assist in executing brand strategies.
• Implement content marketing strategies across the customer journey.
• Create engaging content for clients.

Skills

Content marketing trends

Copywriting

SEO fundamentals

Social media content distribution

Video content ideation

Reporting content ROI

Team collaboration

Budget management

Job description

Content Specialist

Digital Marketing Agency

Manchester based with regular travel to Cyprus - 1 week per month

Benefits include: 25 days holiday per year plus bank holidays, flexible working, private healthcare, enhanced maternity and paternity packages, access to discount and reward portals

The Content Marketing Specialist will be responsible for 3 brands new to the agency, focusing on growth by exploring multiple strategies across various attributes and collaborating with multiple teams. This international agency has experienced recent growth and is expanding its offerings.

Reporting to: Social Media Team Lead

• Assist in executing brand strategies
• Implement content marketing strategies across the customer journey
• Collaborate with agencies to produce high-quality content and assets
• Create engaging content for clients
• Plan content calendars with agencies
• Optimize content based on SEO research
• Analyze web metrics and develop optimization plans
• Establish content distribution networks
• Conduct site usability, usefulness, content, and branding audits from a user perspective
• Publish content via CMS
• Maintain consistent tone, style, and brand adherence across all touchpoints

Requirements:

• Strong knowledge of current content marketing trends
• Experience in content and ad copywriting
• Understanding of SEO fundamentals and Google algorithms
• Experience in social media content distribution
• Video content ideation and execution skills
• Proficient in reporting content ROI
• Ability to work independently and in teams
• Experience managing budgets

This role involves regular travel to Cyprus (1 week per month) and split work between Manchester offices and remote working. The role is ideal for someone eager to impact their career and contribute to client and brand growth.