Content & SEO Strategist for AI-Driven Search

Phoenix Software; Pocklington; Hybrid; GBP 35,000 - 50,000; Full time

Job summary

Phoenix Software is hiring a Content & Search Optimisation Specialist to join our Marketing team in driving engagement, visibility and conversion across digital channels.

You will develop content strategies, create assets across blogs, whitepapers and eBooks, and optimise for traditional search engines and AI-driven answer engines, aligning with audience needs and business goals while supporting campaigns and initiatives.

Qualifications

• Experience in content marketing, content strategy or search optimisation roles.
• Excellent writing and editing skills with strong attention to detail.
• Strong understanding of SEO principles and content optimisation best practices.
• Awareness of Answer Engine Optimisation (AEO) and how AI-driven search and answer platforms surface content.
• Experience using content management systems (CMS).
• Experience using analytics tools to measure content performance and identify opportunities for improvement.
• Ability to analyse data and translate insights into actionable content recommendations.

Responsibilities

• Develop and execute content marketing strategies that support business and marketing objectives.
• Create high-quality content assets, including blogs, articles, eBooks, whitepapers and other digital content.
• Optimise content for both traditional search engines (SEO) and AI-driven answer engines (AEO).
• Incorporate keywords, metadata and structured content techniques to improve search performance.
• Structure content to increase visibility within AI-generated answers, chatbots and voice search experiences.
• Develop audience-focused messaging that supports engagement and conversion.
• Collaborate with marketing and subject matter experts to align content with campaigns and business initiatives.
• Monitor industry trends, competitor activity and emerging search technologies.
• Identify content opportunities and gaps to support ongoing content development.
• Measure content performance and use insights to refine strategy and improve results.
• Support the continued development of Phoenix’s content marketing and search optimisation capabilities.

Skills

Content marketing

SEO

AEO

CMS

Analytics

Content strategy

Writing

Collaboration

Education

Marketing/Communications degree desirable

Job description

Phoenix Software is hiring a Content & Search Optimisation Specialist to join our Marketing team in driving engagement, visibility and conversion across digital channels.

You will develop content strategies, create assets across blogs, whitepapers and eBooks, and optimise for traditional search engines and AI-driven answer engines, aligning with audience needs and business goals while supporting campaigns and initiatives.