Content & SEO Executive

Vax; Droitwich Spa; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

Vax is seeking a proactive Content & SEO Executive to enhance online visibility and optimize website content within a dynamic digital team. This role involves leveraging BrightEdge for SEO analysis and collaborating with marketing teams to improve content strategies, making a significant impact on Vax's digital presence.

Qualifications

• Proven experience in a Content & SEO focused role, preferably in e-commerce.
• Hands-on experience with Magento and SEO tools, especially BrightEdge.
• Strong understanding of on-page and technical SEO.

Responsibilities

• Develop and optimize content for SEO effectiveness.
• Conduct keyword research and update existing website content.
• Monitor website performance and provide SEO strategy insights.

Skills

Content Creation

SEO Optimization

Keyword Research

Data Analysis

E-commerce Management

Tools

BrightEdge

Magento

Google Analytics

Google Search Console

Job description

If you’re looking for a progressive and rewarding career and you thrive in a fast-paced, fun and team-orientated environment, then look no further!

Overview of Vax:

Our heritage-rich, expert-led business has always had the same goal: to prioritize innovation and to design easy-to-use products that seamlessly integrate into our customers' lives, offering reliable, quick solutions to cleaning homes, whatever the mess.

Vax has forged its reputation as a brand that focuses on the needs of its customers. Our culture of innovation is at the heart of everything we do and we work hard to constantly think of new ways to improve our products, ensuring that we deliver premium quality products for our customers.

Content & SEO Executive

We are seeking a proactive and results-driven Content & SEO Executive to join our dynamic digital team for a 6-month term. This is an exciting opportunity to make a tangible impact on our online visibility and content effectiveness. You will be instrumental in optimising our website content, improving search engine rankings, and enhancing the overall user experience on vax.co.uk, utilising the BrightEdge SEO platform.

Key Responsibilities:

• Content Creation & Optimisation:
• Develop and optimise engaging, high-quality content for product descriptions, category pages, landing pages, and potentially blog/article content, ensuring it aligns with Vax's brand voice and SEO best practices.
• Conduct keyword research using BrightEdge and other tools to identify opportunities and ensure content is targeting relevant search terms.
• Optimise on-page SEO elements including meta titles, meta descriptions, header tags, image alt text, and internal linking structures within the Magento platform.
• Review and update existing website content to improve SEO performance, accuracy, and user engagement.
• SEO Strategy & Execution:
• Utilise the BrightEdge platform for keyword tracking, competitor analysis, site audits (via features like ContentIQ), and identifying content gaps.
• Monitor and analyse website performance using Google Analytics, Google Search Console, and BrightEdge, providing regular reports on key SEO metrics (organic traffic, rankings, conversions).
• Assist in the implementation of the SEO strategy, focusing on improving organic search visibility and driving qualified traffic to vax.co.uk.
• Stay up-to-date with the latest SEO trends, algorithm updates, and industry best practices.
• Magento Platform Management:
• Work directly within the Magento CMS to implement content changes, update SEO parameters, and ensure optimal site structure.
• Liaise with the development team or agency on technical SEO fixes and improvements identified through audits and analysis.
• Ensure new product uploads are SEO-optimised from launch.
• Collaboration & Reporting:
• Collaborate with the wider marketing and e-commerce teams to ensure content and SEO strategies are integrated.
• Provide clear and actionable insights based on data analysis to relevant stakeholders.
• Contribute to a positive and collaborative team environment.
  

Essential Skills & Experience:

• Proven experience in a Content & SEO focused role, preferably within an e-commerce environment.
• Hands-on experience with e-commerce platforms, specifically Magento (CMS and SEO functionalities).
• Proficiency in using SEO software, with direct experience of BrightEdge being highly advantageous.
• Strong understanding of on-page SEO, keyword research, technical SEO principles, and content strategy.
• Experience with Google Analytics and Google Search Console.
• Excellent written communication and copywriting skills, with a keen eye for detail and the ability to adapt to a specific brand voice.
• Analytical mindset with the ability to interpret data, identify trends, and generate actionable insights.
• Proactive, self-motivated, and able to manage multiple tasks and deadlines effectively.
• A genuine interest in digital marketing and a drive to achieve results.
  
  

Desirable Skills:

• Experience with other SEO tools (e.g., SEMrush, Ahrefs, Screaming Frog).
• Basic understanding of HTML/CSS.
• Experience in the home appliances or a related consumer goods sector.
  
  

#VAX

#Hybrid

Vax is made up of people who have a shared understanding of our mission and vision. Our values define who we are and what we stand for;

Trust – We’re experts and everything we do is based on brilliant knowledge.

Honesty – Our commitment to doing the right means we are always open and transparent.

Resilience – For decades, we have embraced change and been agile in what we do. We aren’t easily discouraged.

Innovation – We’re curious and explore opportunities, innovating to benefit our customers and business.

Valued – We are better when each of us feels included and respected for who we are and what we contribute.

Energy – We are positive thinkers, excited about what we do.