Content & Research Senior Specialist, Retail Insights

Adelphi Group; Greater London; Hybrid; GBP 42,000 - 56,000; Full time

Benefits offered by this job

Office hubs globally

Competitive paid time off

Learning and development opportunities

Parental leave and benefits

Volunteer opportunities

ERGs promoting inclusion

Job summary

Flywheel is seeking a Senior Content Specialist to advance thought leadership in digital commerce. You will combine data-driven insights with editorial excellence to guide executive investment decisions and business transformation for clients.

You will build expertise in retail media, create data-backed insights, and support client engagement and new business initiatives in a hybrid London-based role.

Qualifications

• Minimum 3 years experience in retail, ecommerce or related field.
• Bachelor’s Degree, ideally in relevant field.
• Excellent written and verbal communication skills.
• Commercial understanding with a history of contributions that impact business results.
• Self-motivated with initiative and ownership.

Responsibilities

• Drive thought leadership and original perspectives on digital commerce. Author strategic research reports that combine proprietary data, primary research, and expert analysis to uncover growth opportunities and execution best practices.
• Develop deep subject matter expertise in core areas (including retail media) and position Flywheel Retail Insights as the authoritative voice in these spaces.
• Create unique data analysis to solve customers’ frequently asked questions and pain points.
• Monitor and interpret retailer, industry, and macro-economic developments to improve our data forecasts and coverage.
• Own content planning and execution in collaboration with the Research Director - identifying high-impact topics aligned with client priorities and market timing.
• Build and strengthen client relationships by demonstrating expertise and positioning Flywheel as a strategic partner.
• Represent Flywheel as a visible industry expert through presenting research in-person and through virtual meetings to audiences of varying sizes.

Skills

Written & verbal comms

Data interpretation

Interpersonal skills

Self-motivated initiative

Education

Bachelor’s Degree

Job description

Agency: Flywheel

Job Function: Consulting

Job Subfunction: Business and Change Consulting

Job Description

About Flywheel

Flywheel’s suite of digital commerce solutions accelerates growth across all major digital marketplaces for the world’s leading brands. We give clients access to near real-time performance measurement and improve sales, share, and profit. With teams across the Americas, Europe and APAC, we offer a career with real impact, endless growth opportunities and the support you need to be the best you can be.

Flywheel Retail Insights provides data and research that prepares the retail industry for the future. Through our subscription platform, analyst interactions, and proprietary forecasts and thought leadership, we support thousands of professionals working at brands, retailers, and other businesses in the retail industry to make better commercial decisions and capture future growth.

The Opportunity

This role sits within Flywheel Retail Insights’ content function and is responsible for advancing our thought leadership on digital commerce industry topics including retail media, agentic commerce and emerging ecommerce trends. As a senior content specialist, you will combine deep subject matter expertise, data-driven insights, and strong editorial skills to produce reports, insights and analysis that guide executive investment decisions and business transformation strategies for our clients.

You’ll establish yourself as an authoritative voice on digital commerce for CPG brands: identifying emerging trends before they become obvious, creating informed opinions on the evolving digital commerce landscape, and translating complex market dynamics into compelling, actionable narratives. In addition to shaping our Retail Insights subscription content, you’ll be essential to commercial success through directly supporting our client engagement and new business initiatives.

What You Will Do:

• Drive thought leadership and original perspectives on digital commerce. Author strategic research reports that combine proprietary data, primary research, and expert analysis to uncover growth opportunities (“where to play”) and execution best practices (“how to win”).
• Develop deep subject matter expertise in core areas (including retail media) and position Flywheel Retail Insights as the authoritative voice in these spaces.
• Create unique data analysis to solve customers’ frequently asked questions and pain points.
• Monitor and interpret retailer, industry, and macro-economic developments to improve our data forecasts and coverage.
• Own content planning and execution in collaboration with the Research Director - identifying high-impact topics aligned with client priorities and market timing.
• Build and strengthen client relationships by demonstrating expertise, understanding their business challenges, and positioning Flywheel as a strategic partner.
• Represent Flywheel as a visible industry expert through presenting research in-person and through virtual meetings to small and large audiences.
• Create and strengthen customer relationships by cultivating personal relationships and understanding our clients’ business priorities and needs.
• Support new business & renewal sales activities by demonstrating industry expertise and communicating product value and differentiation.

Who You Are:

• Minimum 3 years experience in retail, ecommerce or related field.
• Bachelor’s Degree, ideally in relevant field.
• A passion for the retail industry, expertise and experience in digital commerce and/or retail media preferred.
• Demonstrated ability to identify client challenges and create solutions that solve customer pain points with actionable recommendations.
• Quantitatively savvy with ability to interpret data to draw conclusions.
• Excellent written and verbal communication skills critical, additional language skills beneficial.
• Commercial understanding with history of contributions that impact business results.
• Self-motivated with demonstrated ability to take initiative and ownership.
• Adaptability to learn and adjust quickly in a fast moving environment with considerable accountability.
• Strong interpersonal skills to effectively work in teams, coordinate projects with multiple people, and interact with customers.

Working at Flywheel

• We have office hubs across the globe where team members can go to feel productive, inspired, and connected to others - team members go into Hub Offices 3x a week.
• Competitive paid time off, including annual leave plus paid public holidays.
• Great learning and development opportunities.
• Benefits that help you live your best life.
• Parental leave and benefits.
• Volunteering opportunities.
• If you’re looking to connect with teammates on a topic of inclusion and identity, chances are there’s an ERG for that.
• So you know: The hired candidate will be required to complete a background check.
• Learn more about us here: Life at Flywheel.

The Interview Process:

Every role starts the same, an introductory call with someone from our Talent Acquisition team. We will be looking for company and values‑fit as well as your professional experience; there may be some technical role‑specific questions during this call.

Every role is different after the initial call, but you can expect to meet several people from the team 1:1 and there might be further skill assessments in the form of a Take Home Assignment/Case Study Presentation or Pair Programming/Live Coding exercise depending on the role. In your initial call, we will walk you through exactly what to expect the process to be.

Inclusive Workforce

Flywheel Commerce Network’s goal is to create a culture where all individuals of all backgrounds feel comfortable in bringing their authentic selves to work. We want all people to feel included and empowered to contribute fully to our vision and goals. Flywheel Commerce Network is an Equal Opportunity Employer and participates in E‑Verify. All applicants will receive fair consideration for employment. We do not discriminate based upon race, color, religion, sex, sexual orientation, age, marital status, gender identity, national origin, disability, or any other applicable legally protected characteristics in the location in which the candidate is applying.

If you have any accessibility requirements that would make you more comfortable during the application and interview process, please let us know at [e-mail] so that we can support you. For more information about what data we collect and how we use it, please refer to our Privacy Policy.

We leverage AI technology to streamline our hiring workflow, though all candidate decisions are made by our Talent Acquisition Team. This position is for an existing vacancy.