Content Publishing Specialist – Web & App

New Look; Greater London; On-site; GBP 30,000 - 38,000; Full time

Benefits offered by this job

40% staff discount

Friends & family discounts

Virtual GP access

Life assurance from day one

Extra paid day off on birthday

Enhanced parental leave

Season ticket loans

Cycle2Work scheme

Retail Trust partnership

Fashion & Textile Children's Trust

Job summary

New Look is seeking a detail‑focused content publishing professional to support daily publishing across our website and app. You’ll manage promotions, site messaging and campaigns within CMS tools, and work with Storyly to enhance app communications.

You’ll also assist with content testing, QA and launch activities, ensuring consistency with brand standards. You’ll collaborate with Ecommerce, Marketing, CRM, Trading and Product teams to prioritise priorities and improve customer experience

Qualifications

• Publish content across web and app, including homepages and campaigns.
• Manage site messaging and campaign updates within CMS systems.
• Build and maintain content with app engagement tools like Storyly.
• Support the setup, QA and launch of content A/B tests across web and app channels.

Responsibilities

• Build and publish content across web and app, including homepages, landing pages, editorial and campaign content.
• Manage promotional content, site messaging and campaign updates within CMS platforms.
• Build and maintain content within third‑party tools such as Storyly to support app engagement and customer communications.
• Support the setup, QA and launch of content A/B tests across web and app channels.
• Perform post-publication checks to ensure content, imagery, links and customer journeys are functioning correctly.
• Support UAT, business sign-off and launch activities for new functionality and site enhancements.
• Ensure content follows brand guidelines, template governance and digital design standards.
• Implement delivery messaging, sale updates and trading changes during key commercial periods.
• Work closely with Ecommerce, Marketing, CRM, Trading and Product teams to support business priorities.
• Support the identification of opportunities to improve content execution, processes and customer experience.
• Effectively prioritise workload with support from the Junior Publishing Manager, balancing BAU, campaign and trading activity.
• Build knowledge of publishing tools and platforms and support continuous improvement initiatives.
• Develop an understanding of wider ecommerce, marketing and trading processes, and how content supports commercial performance.

Skills

Content publishing

CMS platforms

App engagement tools

Campaign management

Attention to detail

Tools

Hybris

Amplience

Storyly

Job description

New Look is seeking a detail‑focused content publishing professional to support daily publishing across our website and app. You’ll manage promotions, site messaging and campaigns within CMS tools, and work with Storyly to enhance app communications.

You’ll also assist with content testing, QA and launch activities, ensuring consistency with brand standards. You’ll collaborate with Ecommerce, Marketing, CRM, Trading and Product teams to prioritise priorities and improve customer experience