Content Performance & Growth Analytics Lead

Spotlight Sports Group; Greater London; Hybrid; GBP 85,000 - 110,000; Full time

Benefits offered by this job

Private medical insurance

Parental leave

Pension scheme

25 days holiday per year

Season Ticket Loan

Cycle to Work Scheme

Racing Post Members Club access

Job summary

Spotlight Sports Group is looking for a Senior Content Performance Analyst to own analytics for the Racing Post newsroom. You will turn audience and subscription data into actionable decisions, working across data platforms within the Data Intelligence Unit and near journalism teams.

You’ll design studies, test hypotheses, and present clear insights to editors and senior colleagues. The role combines analytics, editorial impact, and AI-enabled reporting in a hybrid work model.

Qualifications

• Strong technical analytical skills, including SQL and experience with a modern data warehouse and product analytics tools.
• Experience analysing subscription or membership businesses, including cohort retention and lifecycle analysis.
• A track record of analysis that has changed decisions, not only reported on them.
• Practical experience using AI tools in analytical work and applying them to reporting at scale.
• Experience with Amplitude (or similar product analytics platforms) and building data literacy in the content department.
• Confidence working with senior non-technical colleagues and explaining analysis clearly.
• Genuine curiosity about content and audiences and how journalism performs.

Responsibilities

• Own performance analysis across all content and product formats to shape strategy.
• Build and maintain analysis of user engagement tied to subscription lifecycle; study acquisition, retention and churn.
• Design and test hypotheses to support subscriber growth and present clear answers.
• Work with editors to translate analysis into practical editorial recommendations.
• Provide input to editorial reviews; decide which content or formats to scale.
• Develop and curate self-serve reporting so editors have trustworthy data at decision points.
• Use and develop AI tools to scale analysis and reporting in editorial workflows.
• Safeguard quality of editorial performance data and ensure metric definitions are consistent.
• Build the evidence base behind major content investment decisions, incl. premium subscriptions.
• Coach editors to interpret data and act on insights in daily decisions.
• Collaborate with Data Intelligence Unit to develop underlying data capabilities.
• Communicate findings clearly to editors and non-editorial stakeholders.
• Partner with Subscriptions Director on subscriber growth and retention strategy.

Skills

SQL

Product analytics

AI tools

Amplitude

Data warehouse

Stakeholder comms

Tools

Amplitude

Job description

Spotlight Sports Group is looking for a Senior Content Performance Analyst to own analytics for the Racing Post newsroom. You will turn audience and subscription data into actionable decisions, working across data platforms within the Data Intelligence Unit and near journalism teams.

You’ll design studies, test hypotheses, and present clear insights to editors and senior colleagues. The role combines analytics, editorial impact, and AI-enabled reporting in a hybrid work model.