Content Officer

Police Now; Greater London; Hybrid; GBP 37,000 - 45,000; Full time

Benefits offered by this job

Hybrid working model

London weighting salary

Sabbatical every 5 years

27 days annual leave

Health cover and EDI training

Staff development fund

Growth and Giving days

Job summary

Police Now is seeking a Content Officer in London to join the Brand, Marketing and Communications team. You will develop compelling copy and visual content across social media, website, email and campaigns to attract diverse graduates to our National Graduate Programme.

You’ll craft engaging stories from participants and officers, manage content calendars, and collaborate with partners to drive recruitment and candidate experience.

Qualifications

• Experience creating content for digital marketing, communications, employer brand or recruitment campaigns.
• Excellent copywriting, editing and storytelling skills with the ability to adapt tone for different audiences and channels.
• Strong understanding of content marketing and audience engagement principles.
• Strong understanding of visual storytelling, with the ability to identify what content formats, imagery and creative approaches resonate with different audiences.
• Demonstrable experience creating both written and visual content, including copywriting and graphic design assets using Canva or Adobe Creative Suite.
• Familiarity with content management systems and analytics tools.
• Experience managing content calendars and coordinating multiple projects.
• Confidence engaging with stakeholders and conducting interviews to develop authentic stories and case studies.
• Interest in social impact, policing, public service or purpose-driven organisations.
• Willingness to travel occasionally to capture content at events.
• Understanding of diversity and inclusion, and the ability to ensure content is representative, inclusive and accessible to diverse audiences.

Responsibilities

• Create compelling written and visual content that engages audiences and supports recruitment across channels.
• Lead content creation from concept to delivery with engaging assets.
• Develop content plans and calendars aligned to recruitment, marketing and brand objectives.
• Capture and tell stories from participants, alumni, officers, partners and staff.
• Produce and edit copy for multiple audiences with consistent tone and brand messaging.
• Lead content production projects including photography, videography and case studies.
• Design and produce branded assets using Canva or Adobe Creative Suite, ensuring accessibility and brand alignment.
• Collaborate with internal teams to identify opportunities that support recruitment goals.
• Manage content updates across digital platforms and publish engaging content.
• Monitor trends, identify opportunities to improve performance and innovation.
• Report on content performance metrics like engagement and conversions.
• Support wider marketing and comms initiatives.

Skills

Content creation

Copywriting

Storytelling

CMS & analytics

Content strategy

Tools

Canva

Adobe Creative Suite

Zoho CRM

Job description

We are working towards a day when every community, whatever the socio-economic background of its residents, can thrive without being fearful of crime. We are looking for talented, committed and mission-aligned individuals who will drive us towards achieving our ambitions.

Police Now recruits and trains graduates and career changers with leadership potential to become inspirational police officers and outstanding crime fighters on our National Graduate Programme. Graduates can pursue a variety of specialisms working in Neighbourhood Policing, as a Detective or within Counter Terrorism or Economic Crime units.

Police Now aims to create systemic change. We need highly capable impactful staff to support the recruitment and development of our officers and to cultivate strong relationships with partner forces and the wider sector.

The purpose of your role

Your work will have a direct impact on transforming the future of policing and our communities by creating engaging content that attracts, inspires and supports exceptional and diverse graduates throughout their journey into our National Graduate Programme.

As a Content Officer, you'll work as part of the Brand, Marketing and Communications team to develop compelling written and visual content that brings our mission to life.

You will develop content from idea through to delivery, producing copy and assets that drive engagement and applications, and support candidate communications across the recruitment lifecycle, from attraction through to onboarding. Working closely with colleagues, participants and external partners you will identify opportunities to create impactful content, manage key channels and use data and insights to improve engagement and candidate experience. The role requires creativity, strong storytelling skills and a proactive mindset

Key Responsibilities:

• Create compelling written and visual content that engages audiences, supports recruitment objectives and brings Police Now's mission and impact to life across multiple channels including social media, website, email, video and campaign assets.
• Generate content ideas and lead content creation from concept to delivery, producing engaging written and visual digital assets.
• Develop content plans and calendars aligned to recruitment, marketing and brand objectives.
• Capture and tell compelling stories from participants, alumni, police officers, partners and staff that showcase Police Now's mission and impact.
• Produce and edit copy for a range of audiences and channels, ensuring consistency of tone, style and brand messaging.
• Lead and support with content production projects including photography, videography, case studies and stakeholder interviews.
• Design and produce branded assets using tools such as Canva or Adobe Creative Suite, ensuring content is engaging, accessible and aligned with brand guidelines.
• Collaborate with internal teams to identify content opportunities that support recruitment and organisation priorities.
• Manage content updates across digital platforms including the website, Zoho (CRM) and social media channels, developing and publishing engaging content that supports organisational objectives.
• Monitor content and digital trends, identify opportunities to improve performance and innovate.
• Track and report on content performance metrics, including engagement, reach, traffic, and conversions.
• Support wider marketing and communications initiatives across the organisation.

Key Requirements:

• Experience creating content for digital marketing, communications, employer brand or recruitment campaigns.
• Excellent copywriting, editing and storytelling skills with the ability to adapt tone for different audiences and channels.
• Strong understanding of content marketing and audience engagement principles.
• Strong understanding of visual storytelling, with the ability to identify what content formats, imagery and creative approaches resonate with different audiences.
• Demonstrable experience creating both written and visual content, including copywriting and graphic design assets using various tools such as Canva or Adobe Creative Suite.
• Familiarity with content management systems and analytics tools.
• Experience managing content calendars and coordinating multiple projects simultaneously.
• Confidence engaging with stakeholders and conducting interviews to develop authentic stories and case studies.
• An interest in social impact, policing, public service or purpose-driven organisations.
• Willingness to travel occasionally to capture content at events.
• Understanding of diversity and inclusion, and the ability to ensure content is representative, inclusive and accessible to diverse audiences.

What you'll get from us:

• A bright, airy and modern office in Zone 1.
• Competitive salary of £37,000 - £44,500 per annum, pro rata (dependent on experience and inclusive of London weighting).
• Flexible working and operate a hybrid working model with both work and home and office.
• One month paid sabbatical every 5 years service.
• 27 days annual leave each year, plus bank holidays and typically close between 25th December to 1st January.
• A range of hospitality discounts.
• Access to coaching through our online platform, Kinhub, to support your wellbeing and career goals.
• Access to our health cover provider, which includes healthcare benefits, an Employee Assistance Programme and discounts.
• Staff development fund that employees can access to support their ongoing training and development.
• 3 'Growth and Giving' days per year which can be used for study leave, wellbeing or volunteering.
• Annual EDI training, including e-learning and additional EDI training opportunities.
• Participation in a pension scheme (with 6% employer contributions and 2% employee contributions).
• Salary sacrifice schemes including cycle to work, technology and gym membership, to help spread the cost of expenses.
• Regular cultural awareness initiatives and events to celebrate diversity of our team, seeking opportunities to learn, share experiences and engage in meaningful dialogue.

Please note

The closing date for this role is at 9am on Tuesday 29th September.

Applications will be screened as they are received and invited to interview accordingly. Police Now reserves the right to close the advert prior to the advertised date, early applications are therefore encouraged. We strongly encourage candidates to look through our Leadership Principles included in the job pack as these underpin our culture and values, and feature heavily in our recruitment process.

This job description is issued as a guideline. It is not exhaustive, and we would be pleased to discuss any constructive comments you may have. Due to the evolving nature and changing demands of our business this job description may be subject to change. You may, on occasions, be required to undertake additional or other duties within the context of this job description and according to the needs of the organisation.

Please note that some roles within Police Now require certain levels of National Security Vetting or screening in order to effectively work with our partners. Therefore, we may ask you to complete this if you are successful.

We cannot provide sponsorship for applicants. Applicants must have the relevant right to work for UK before applying.