Content Marketing Specialist

CHAMP Cargosystems; Greater London; On-site; GBP 30,000 - 50,000; Full time

Job summary

An established industry player is seeking a Content Marketing Specialist to join their dynamic London team. In this role, you will be responsible for crafting compelling content that resonates with target audiences and drives engagement. Your expertise in SEO and digital marketing will help elevate the company's presence across multiple channels. Collaborating with a talented team, you'll have the opportunity to manage exciting projects and contribute to the overall growth of the organization. If you're passionate about content creation and eager to make a significant impact in the logistics sector, this position is perfect for you.

Qualifications

• 1-3 years in content or digital marketing, preferably in B2B SaaS.
• Strong understanding of digital marketing and SEO practices.

Responsibilities

• Develop and execute a content strategy to position the company as a thought leader.
• Produce high-quality, SEO-optimized content for various platforms.
• Manage multi-channel campaigns and enhance social media presence.

Skills

Content Creation

SEO Optimization

Email Campaigns

Social Media Management

Editing Skills

Digital Marketing

Press Release Writing

Education

Degree in Marketing Communications

Degree in English

Tools

HubSpot

Adobe Creative Suite

MS Dynamics

Asana

Canva

Job description

3 weeks ago Be among the first 25 applicants

CHAMP Cargosystems is one of the world’s leading providers of innovative IT logistics solutions to the global air cargo industry. Headquartered in Luxembourg, we have over 500 employees located in offices in London, Zurich, Manila, Frankfurt, Amman, Atlanta, and Singapore.

Our Global Sales and Marketing team is composed of highly knowledgeable professionals focused on growing our business through a customer-centric approach, aiming to add value to our customers’ operations.

We are currently seeking a Content Marketing Specialist to join our London team.

Reporting to the Head of Digital & Content Marketing, you will develop and execute a content strategy to position CHAMP as a thought leader and trusted partner, contributing to our growth and success.

Responsibilities include (but are not limited to):

1. Content creation and production

• Exceptional writing and editing skills to communicate complex benefits clearly and concisely.
• Produce high-quality, SEO-optimized content for the website, including landing pages, product pages, and other web content that resonates with target audiences and drives inbound leads.
• Manage the press release pipeline from initiation to approval, drafting value-based releases.
• Create thought leadership content such as blogs, white papers, success stories, and respond to press requests, conducting research with stakeholders.
• Write promotional emails, newsletters, and customer announcements.
• Develop social media content, manage the social media calendar, and engage with audiences.
• Ensure all content aligns with brand guidelines, maintains consistent tone and style, and is optimized for SEO.

Content distribution, promotion, and lead generation

• Manage multi-channel campaigns, including blogs, landing pages, emails, social media, and videos.
• Utilize marketing automation tools for retargeting, popups, and nurturing campaigns.
• Enhance CHAMP’s LinkedIn presence and engagement with decision-makers.
• Assist in building automation workflows for targeted content delivery.
• Support PPC campaigns on platforms like LinkedIn and Google Ads.
• Publish content across digital platforms such as intranet, YouTube, and the corporate website.

Content management, analysis, and reporting

• Audit and manage content calendars and pipelines.
• Conduct keyword research and competitor analysis for SEO improvements.
• Monitor industry trends and competitor activity to identify content opportunities.
• Generate performance reports and provide insights to optimize strategies.

Team collaboration and ad hoc tasks

• Assist with lead management, content inventory, and meeting preparations.
• Support wider marketing projects and initiatives.
• Collaborate with stakeholders to populate success stories and promotional campaigns.
• Coordinate with graphic designers for content assets like videos and social graphics.

Knowledge, Skills, and Abilities:

• Excellent written and spoken English, suitable for an international audience.
• Strong understanding of press releases, blog writing, and email campaigns.
• Attention to detail and editing skills.
• Comfortable working in an international environment and managing multiple projects.
• Knowledge of digital marketing, SEO, and website publishing.
• Ability to work independently and in teams; multi-tasking skills.
• Familiarity with tools like HubSpot, Meltwater, MS Dynamics, SharePoint, Asana, Highspot, Canva, Adobe Creative Suite is a plus.
• Positive attitude and proactive approach.

Education and Experience:

• Graduate or undergraduate degree in Marketing Communications, English, or related fields.
• 1-3 years in content or digital marketing, preferably in B2B SaaS or software.
• Experience related to Aviation, Logistics, or air cargo is advantageous.

Additional Requirements:

• Applicants will need to submit a writing sample during the first interview stage.
• The successful candidate may be required to provide a recent criminal record check.

Security and Data Privacy: The candidate must comply with CHAMP’s security policies, including IT security, confidentiality, and data protection regulations.

CHAMP is an equal opportunity employer committed to a diverse and inclusive workplace. All employment decisions are based on merit, qualifications, and business needs.