Content Marketing Manager London, UK (Remote)

Ably Realtime Ltd.; London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

Ably Realtime Ltd. is seeking a Content Marketing Manager to lead their inbound content strategy. This role focuses on attracting technical and business audiences through SEO-optimized content and innovative AI tools. Responsibilities include content strategy development, driving distribution, and creating impactful materials across multiple formats. The ideal candidate will have extensive B2B content marketing experience and a passion for using AI to enhance productivity.

Benefits

Remote-first environment

Equity options

Enhanced holiday allowance

Home workstation budget

Personal learning and development budget

Private healthcare

Mental wellbeing coaching

Qualifications

• Minimum 2 years leading B2B content marketing initiatives.
• Proven track record in growing organic traffic and leads.
• Experience crafting content for technical and business audiences.

Responsibilities

• Own the content strategy and execute a lead generation roadmap.
• Drive off-site content distribution through various channels.
• Create multi-format content tailored for developers and tech leaders.

Skills

B2B content marketing

SEO

AI tools usage

Content strategy

Tools

GA4

Ahrefs

Semrush

ContentKing

Job description

Our everyday digital experiences are in the midst of a realtime revolution. Whether chatting alongside a livestreaming event, receiving realtime financial information, or working with colleagues in an online collaborative environment - consumers simply expect realtime digital experiences as standard. At Ably we’re not just witnessing this revolution, we’re powering it - at scale.

At the heart of our mission lies a commitment to putting developers first. Ably provides a suite of products to build, extend, and deliver powerful digital experiences in realtime, delivering billions of messages for millions of devices every day and supporting organizations like Split, Hubspot, Toyota and Genius Sports.

Working at Ably means helping to build the infrastructure and technology that will power and shape the future of the internet. The opportunity in front of us is immense. And we’d like your help.

About this role

We’re looking for a Content Marketing Manager to lead our inbound content strategy and help drive high-quality, ICP-validated leads through engaging, SEO- and AI-optimized content. You’ll develop and execute a content program that attracts technical and business audiences, balances lead generation with mid-funnel engagement, and expands our reach through off-site distribution.

This is a hands-on, cross-functional role - working closely with Product Marketing and Growth to craft content that resonates and performs. You’ll also use AI tools to automate ideation, brief creation, and scale production without compromising quality.

You’ll be joining a team that values sharp thinking, technical depth, and content that’s actually useful - not just filler. If you're excited about what’s next for SEO, distribution, and AI-assisted content, this role is for you.

Day to day, you will

• Own the content strategy.Create and execute a roadmap that grows qualified inbound traffic and supports funnel conversion.
• Drive off-site distribution.Get our content in front of the right people via developer communities, LinkedIn, forums, and partners.
• Use AI to scale smarter. Build and evolve workflows using tools like ChatGPT for briefs, outlines, ideation, and repurposing.
• Create multi-format content. Oversee and contribute to blogs, guides, bespoke thought leadership content, videos, webinars, and more - tailored for devs, PMs, and tech leaders.
• Balance growth and engagement. Deliver content that brings in new leads and deepens relevance for our ICPs at every stage of the funnel.
• Optimize for search-human and machine. Maintain strong SEO fundamentals and implement GEO to stay ahead.
• Track what matters. Measure traffic, engagement, conversion, and ICP alignment - adjusting based on what works.
• Keep evolving. Test new formats, collaborate with internal experts, and bring fresh thinking to how we build and ship content.

We'd love to talk if you have

• Extensive experience in B2B content marketing (minimum of 2 years leading content or strategy initiatives).
• Proven ability to grow organic traffic and leads through smart SEO content.
• Experience creating for both technical and business audiences.
• Strong editorial judgment and content production know-how.
• Fluency in using AI tools like ChatGPT/Claude/Gemini to assist and scale content workflows.

Bonus points if you have

• Experience with developer-focused content and technical product marketing.
• Familiarity with SEO and content tools (e.g. GA4, Ahrefs, Semrush, ContentKing).
• Understanding of GEO, SGE, and emerging trends in search visibility,
• Experience producing or overseeing video, webinar, or interactive content.
• Managed freelancers or small teams

What’s it like to work at Ably?

We’re tackling planet-scale problems and our ambitions are a testament to that. You’ll join a successful, deeply motivated and collaborative team that thrives on innovation, experimentation and autonomy. To get a sense of life at Ably, visit our careers page .You can also read about the origins of Ably's core values on our blog .

We believe in fostering a culture that's built on inclusivity and mutual respect among all team members, and we recognise that each individual is different and will want to be supported in their role in different ways. We provide a range of perks and benefits to aid folks' development and wellbeing, allowing them to be their best selves and do great work.

• A remote-first and flexible work environment. UK-based teams come together in person once per month in our London hub (next to Old Street) and we get together as a company twice per year. Aside from that, you’re welcome to work wherever suits best for you.
• Equity. We’re a growing start-up and we want all team to members to share in the success of the company through our EMI share options programme.
• Enhanced holiday allowance. Our policy provides Ablyans with 28 days of paid annual leave (27 regular days, plus a day off to enjoy your birthday).
• Enhanced parental leave package, so that you can take the time you need to get to know your new family member, rest and recover.
• Home workstation budget of £500 on joining (and £150 p/a thereafter), so that your home office is set up to serve you well and that you have everything you need to work comfortably.
• Personal learning and development budget of £1000 annually, and 5% L&D time during working hours to focus on improving your skillset.
• Private healthcare with BUPA.
• Medical cash plan to cover a range medical and dental costs.
• Mental wellbeing coaching and counselling from Self Space.
• Monthly wellbeing budget via Juno.
• Life assurance and income protection.
• Access to Tech & Cycle to Work schemes.
• Weekly snack allowance for our end-of-week “Need To Know” meeting.
• A fully-paid one-month sabbatical after five years with Ably.

Diversity, Inclusion & Belonging at Ably

We believe our differences as individuals is what makes us great. Our people are at the heart of what we do, and we encourage everyone to be their most authentic self at Ably: we see inclusivity and openness as fundamental to creating long-term success as an organization. We encourage applications from all backgrounds regardless of age, disability, gender, sexual orientation, parental status, race, religion, educational background or neurodiversity. Ably has an amazing opportunity ahead of us, and we want anyone to be able to contribute to that opportunity.

If you enjoy working as part of a technology company, value open source, and love solving hard problems - then we’d love to hear from you, regardless of whether you fit the job description exactly or not. If in doubt, drop us an email ; we’d be more than happy to give you some advice on your application.

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Demographic Questions

At Ably we believe our differences as individuals is what makes us great. Our people are at the heart of what we do, and we encourage everyone to be their most authentic self at Ably: we see inclusivity and openness as fundamental to creating long-term success as an organization.

We encourage applications from all backgrounds regardless of age, disability, gender, sexual orientation, parental status, race, religion, educational background or neurodiversity. Ably has an amazing opportunity ahead of us, and we want anyone to be able to contribute to that opportunity.

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