Content Marketing Manager (IP - Product Launch)

Clarivate Analytics; Greater London; Hybrid; GBP 50,000 - 75,000; Full time

Benefits offered by this job

Hybrid working

Job summary

Clarivate in London is seeking a Content Marketing Manager to lead thought leadership and editorial content for IP professionals worldwide. You’ll work with subject matter experts and cross-functional teams to support product launches and marketing campaigns.

The role requires 5+ years in content marketing, strong writing skills, and experience delivering B2B content initiatives. Hybrid, full-time position with global impact on IP and technology content strategy.

Qualifications

• Minimum 5 years in content marketing, editorial, or journalism.
• Bachelor's degree or equivalent experience.
• Proven experience delivering B2B content programs and launches.
• Strong writing, editing, and thought leadership capabilities.
• Experience coordinating cross-functional teams and SMEs.
• Proven ability to use metrics to inform content strategy and optimization.
• Experience in IP/innovation/tech or related industries.

Responsibilities

• Create high quality thought leadership and editorial content for IP professionals.
• Lead content creation, editing, and coordination with experts and agencies.
• Develop flagship reports, blogs, articles, and customer stories.
• Manage content calendar and ensure consistent multi-channel output.
• Plan and execute content marketing campaigns with senior colleagues.
• Support product launches with launch content and campaigns.

Skills

Content strategy

B2B content

Product launch content

Editorial calendars

SEO knowledge

Audience insights

Stakeholder collaboration

IP/Tech industries

Content writing

Topic planning

Education

Bachelor's degree

Job description

We’re hiring a Content Marketing Manager to join our IP Global Marketing team in London, UK. In this role, you’ll create high quality thought leadership and editorial content for intellectual property professionals worldwide. Working with subject matter experts and cross functional teams, you’ll develop content that informs audiences, supports business objectives, and strengthens Clarivate's position as a trusted partner within the intellectual property ecosystem. You’ll also support product launches and plan and execute content marketing campaigns in collaboration with senior colleagues in Content and Industry Marketing. If you’re passionate about creating insightful content that influences industry conversations, supports successful product launches, and drives business impact, we’d love to hear from you.

About You – experience, education, skills, and accomplishments

• At least 5 years of experience in content marketing, editorial, journalism, or a related discipline.
• Bachelor's degree or equivalent relevant experience.
• Proven experience developing and executing B2B content marketing initiatives.
• Proven experience supporting product launches through content marketing, including the development and execution of launch content and campaigns.
• Strong writing and editing skills, with experience producing thought leadership, editorial content, reports, blogs, or similar content assets.
• Experience working with subject matter experts and business stakeholders to develop content.
• Experience managing editorial calendars and content production workflows.
• Experience using content performance metrics and audience insights to inform content strategy and optimisation.
• It would be great if you also have Experience managing multiple content projects and deadlines simultaneously.
• Experience in intellectual property, innovation, technology, legal technology, information services, or related industries.
• Experience developing content aligned to wider marketing objectives, demand generation initiatives, or thought leadership programmes.
• Experience conducting content audits, gap analysis, and topic planning exercises.
• Working knowledge of SEO, search intent, and digital content optimisation best practices.
• Understanding of AEO, GEO, and emerging AI driven content discovery and search experiences.

What will you be doing in this role?

• Create high quality thought leadership and editorial content that helps intellectual property professionals navigate industry trends, emerging challenges, and business critical decisions.
• Lead content creation activities, including writing, editing, and coordinating contributions from internal and external subject matter experts, agencies, and freelance contributors.
• Develop a range of high value content assets, from flagship reports and executive thought leadership to blogs, articles, and customer stories.
• Manage and maintain the content calendar, ensuring a consistent flow of high quality content across channels.
• Plan and execute content marketing campaigns in collaboration with senior colleagues in Content and Industry Marketing.
• Support product launches by developing and executing content that brings new products and solutions to market.
• Collaborate with product, strategy, sales, and marketing teams to identify opportunities for original content that addresses audience needs and business priorities.
• Contribute to the development of our IP blog strategy and publishing model, helping shape how thought leadership, product launches, campaigns, and market developments come to life through editorial content.
• Use content performance, audience insights, and search trends to identify opportunities to improve content discovery, engagement, and impact.

About the team

You will report to the Senior Manager, Content Marketing based in London, UK, and be part of the broader IP Global Marketing team, collaborating with product, strategy, sales, and marketing stakeholders across the business.

Hours of Work

This is a permanent, full time position based in London. The role follows a hybrid working model.

At Clarivate, we are committed to providing equal employment opportunities for all qualified persons with respect to hiring, compensation, promotion, training, and other terms, conditions, and privileges of employment. We comply with applicable laws and regulations governing non-discrimination in all locations.

Clarivate is a global leader in trusted and transformative intelligence. We bring together enriched data, insights, analytics and workflow solutions, grounded in deep domain expertise across the spectrum of knowledge, research and innovation. Whether it’s providing insights to transform the water industry or accelerating the delivery of a critical vaccine, our aim is to fuel the world’s greatest breakthroughs by harnessing the power of human ingenuity.

For more information, please visit clarivate.com