Content Marketing Manager — Hybrid, Data‑Driven & SEO

Business Stream; City of Edinburgh; Hybrid; GBP 36,000 - 44,000; Full time

Benefits offered by this job

Hybrid working

Subsidised staff restaurant

Free gym membership

Salary sacrifice schemes

31 days leave + bank holidays

Job summary

Business Stream, based in Edinburgh, is seeking a Content Marketing Manager to drive our content strategy, delivering high-quality content that builds brand awareness, engages audiences and supports lead generation.

You’ll lead content production from planning through to delivery, oversee writing and editing, optimise for SEO, and report on KPIs while collaborating with Marketing, Sales and other teams in a fast-paced environment.

Qualifications

• Create clear, engaging content across blogs, websites, social media, propositions and emails.
• Write and edit content while ensuring brand consistency and audience targeting.
• Use insights and performance data to shape content strategy and KPIs.
• Build relationships with stakeholders and manage competing priorities.
• Experience with Adobe Creative Suite or Canva and strong Excel skills.
• Marketing degree and/or Chartered Marketer qualification; Power BI experience welcomed.

Responsibilities

• Lead content production from planning through to delivery, writing and editing as required.
• Manage the content calendar and coordinate with Digital Marketing to optimise SEO.
• Analyse performance data to refine content strategy and report on KPIs.
• Collaborate with Marketing, Sales and the wider business to ensure consistency across channels.

Skills

Content creation

Editing

SEO writing

Analytics

Stakeholder management

Excel

Education

Marketing degree

Chartered Marketer qualification

Tools

Adobe Creative Suite

Canva

Power BI

Excel

Job description

Business Stream, based in Edinburgh, is seeking a Content Marketing Manager to drive our content strategy, delivering high-quality content that builds brand awareness, engages audiences and supports lead generation.

You’ll lead content production from planning through to delivery, oversee writing and editing, optimise for SEO, and report on KPIs while collaborating with Marketing, Sales and other teams in a fast-paced environment.