Content Marketing Manager

Webexpenses; Witney; Hybrid; GBP 60,000 - 70,000; Full time

Job summary

An established industry player is seeking a talented Content Marketing Manager to join their innovative team. This role offers a unique opportunity to shape the content strategy and drive engagement across various digital channels. You will collaborate closely with the CMO to define the brand's voice and develop high-quality content that resonates with the target audience. With a focus on creativity and data-driven insights, you will play a crucial role in enhancing the company's visibility and effectiveness in the competitive B2B market. This is a full-time position with a hybrid working model, providing a great work-life balance in a supportive environment.

Benefits

25 days holiday (rising to 26)

Additional day off on birthday

Private health insurance

Group life insurance

Cycle to work scheme

Pension scheme

Volunteering days

Qualifications

• Exceptional creative, technical, and copy writing skills.
• Proven track record in content creation in B2B/SaaS environments.

Responsibilities

• Develop and execute a robust content strategy.
• Research and identify topical areas for content promotion.

Skills

Content Writing

SEO Principles

B2B Marketing

Social Media Proficiency

Data Analysis

Tools

Content Management Systems (CMS)

Editorial Frameworks

Job description

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Job Title: Content Marketing Manager

Location: Commutable to Witney (OX28)

Salary: £60,000-£70,000

Great opportunity to join a growing team & make an impact

Webexpenses is a private equity backed SaaS company headquartered in the United Kingdom. With offices in the UK and Australia, we have grown quickly as a major player in the global online expense management market. Our mission is to enhance business efficiency and effectiveness by eliminating manual processes and elevating our clients' visibility into their company's expenditure.

We're a growing business and we now have a number of exciting opportunities in our Marketing team.

About the Opportunity

This is a fantastic opportunity for an experienced Content writer/marketer to join our growing team. You are someone who has experience in a busy B2B marketing role, is self-motivated, lead generation focused and will bring with you a wealth of creativity and enthusiasm.

In this newly created role you will have a lot of creative opportunities as well as monitoring and reporting on content campaign results. You will develop and execute a robust content strategy which drives impactful communication and engagement across various channels.

You will do this by:

• Working with the CMO to define and deliver the content strategy and tone of voice for the business.
• Developing high quality and engaging content across a range of platforms.
• Being curious about the evolving world of AI and it helps to shape the future of our content strategy and search optimisation.
• Researching and identifying topical areas and industry events to promote Webexpenses and gain backlinks.
• Use data and insights to support business goals, aligning with a buyer's journey.
• Write, distribute and track press/news releases to media outlets.
• Staying up to date with digital marketing trends and working closely with external agencies.

To be considered for this exciting role candidates will have:

• Exceptional creative, technical, and copy writing skills with the ability to discover and write fresh, compelling copy and content.
• Strong proficiency and understanding of major social platforms.
• Knowledge and understanding of key SEO principles.
• Proven track record in content creation and strategy management in the B2B/SaaS environments.
• Experience of working with editorial frameworks, calendars and CMS.

In return we offer:

• A working environment which enables our people to develop their skills, experience and creativity.
• A range of benefits including 25 days holiday (rising to 26), plus an additional day off on your birthday, private health insurance, group life insurance, cycle to work scheme, pension scheme, volunteering days.
• This is a full time role working a hybrid model with a requirement to be in our Witney office 50% of the week.

This position is based in the UK and candidates must therefore have the legal right to live and work in the UK.

Webexpenses is an equal opportunities employer, and we encourage applicants from diverse backgrounds to join our team.

Key to this role is an awareness of data privacy and security as you will be dealing with sensitive employee data in accordance with our security policies.