Content Marketing Manager

Education First; United Kingdom; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A global education organization is seeking a Content Marketing Manager to develop and write impactful B2B content. You will work closely with various teams to shape a coherent content strategy and produce compelling materials, including articles, webinars, and sales enablement resources. The ideal candidate has over 3 years of experience in B2B content writing and is skilled in SEO optimization. This role is based in Chelsea, London, with a hybrid working arrangement.

Benefits

Private Medical Insurance

Cycle scheme

Loan for annual travel passes

Employee Assistance Programme

Office gym & yoga studio

Qualifications

• 3+ years of experience writing for a B2B audience.
• Strong portfolio showcasing impactful content.
• Experience with SEO and performance analysis.

Responsibilities

• Develop and write impactful B2B content.
• Collaborate on content strategy with the marketing team.
• Plan and produce webinars and video content.

Skills

B2B content writing

SEO optimization

Collaborating with stakeholders

Creative and strategic mindset

Project management

Job description

Job position: Content Marketing Manager

Office location: Chelsea, London. (Hybrid- 4 days in the office)

Who are we?

Hult Ashridge Executive Education partners with global businesses and governments to deliver leadership and organisational development solutions that create lasting change. As pioneers of experiential and human‑centered learning, we’ve been delivering transformational leadership and organisational development solutions since 1959. We are backed by the faculty expertise of Hult International Business School, and the Hult Ashridge Center for Coaching (HACC), which sets industry standards internationally for the profession.

As part of the EF Education First business, the world’s largest private education company, we are part of a sophisticated, global network with access to resources around the world.

The Opportunity

Our marketing team is looking to hire an outstanding Content Marketing Manager who is passionate about storytelling in a corporate environment. You will play a pivotal role in building Hult Ashridge as a leading global executive education brand in the B2B space and reaching our ambitious revenue growth targets.

You will be responsible for developing and writing impactful B2B content for our global business leadership audience to increase brand awareness and lead generation, collaborating with the marketing team and faculty on the overall content strategy and planning, as well as writing and crafting compelling content. This role will report to the Senior Content Marketing Manager and work closely with the wider marketing team as well as sales, product and our faculty.

This is a great opportunity to join an ambitious, dynamic, and fast‑growing team in a multifaceted role with responsibility and global reach. You will work for a global education organization with a powerful purpose and which is committed to career development.

Key responsibilities

• Develop, write and edit impactful copy for our international B2B business leadership audience, including (but not limited to) long‑form articles, white papers, case studies, website pages, blogs, email campaigns, email nurture, social copy, webinar materials and video scripts.
• Support, and collaborate with, the Senior Content Marketing Manager, marketing team and faculty to co‑design a coherent content strategy and calendar, developing powerful campaigns for brand awareness and lead generation.
• Write persuasive copy for our business leadership audience, and edit the copy of others to ensure it is clear, compelling and concise.
• Plan and produce webinars end‑to‑end, including coordinating speakers, shaping relevant, thought‑provoking content, managing live delivery and creating sales enablement materials post‑event.
• Plan video content including coordinating filming schedules with production teams.
• Create sales enablement materials and guidance on the key take‑aways and actions from the content and how this links to the solutions we offer our clients, to support sales in leveraging the content in their outreach to clients and prospects.
• Produce internal communications including refining slide decks and maintaining the internal content hub.
• Drive our efforts to build Hult Ashridge as a leading brand within the executive education market by being the ambassador and custodian of our branding guidelines and tone of voice.
• Research best practices and keep up to date with latest content trends and topics of interest to HR, Learning & Development (L&D) and other business leaders to develop the most effective themes and formats to reach and influence our audience. Use knowledge of SEO to ensure content can be found via search engines.
• Partner with the rest of the marketing team to coordinate scheduling, measurement of results, and design work as needed.
• Collaborate closely with our sales teams, faculty, and other thought leaders to bring their expertise, ideas and inspiration to a wide audience through our content.

The skills & experience we look for

• We are looking for a highly skilled writer with extensive experience of writing for a B2B audience, with an exciting portfolio to share.
• The ideal candidate will have 3+ years’ experience of developing, writing and editing high‑performing B2B content and can provide insights into what digital content will most engage buyers in large enterprises. Knowledge of the HR/L&D space is a plus.
• You can work to tight deadlines and have experience optimizing content for SEO, as well as analysing performance metrics and improving copy accordingly.
• You are very effective at building relationships, collaborating, and influencing others and dealing with internal and external senior stakeholders (faculty, clients, sales leaders). You are comfortable working as part of a highly collaborative team and leading complex projects cross‑functionally in flat organisations.
• You are a self‑starter with a creative and strategic mindset, but always detail‑oriented – someone who doesn’t shy away from getting things done and delivering high quality work on time.
• You have experience of translating brand identity into engaging content and copy, including developing and adhering to brand tone of voice direction, style guides, and copy libraries.
• Product marketing experience is a plus – developing the positioning and messaging of B2B products for large enterprises, and creating impactful sales collateral.

To thrive at Hult Ashridge, you will:

• Have strong personal drive and energy.
• Possess an entrepreneurial spirit with a nothing is impossible mindset.
• Excited by having ownership and autonomy.
• Enjoy working in a fast‑paced results‑driven environment.
• Be passionate about learning and being a change‑maker.

Why work for us?

• Developing our talent is core to our values. We provide regular training, access to self‑development platforms, real ownership, and career progression opportunities.
• An attractive salary (based on track record) and benefits packages.
• Comprehensive onboarding and development programs.
• Length of Service Recognition including paid sabbatical.
• A strong network of international peers and collaborators.
• With campuses and offices in over 50 countries, including the beautiful Ashridge House outside London, we offer a truly global and collaborative environment.
• Whoever you are, whatever you are passionate about—we welcome you and want you to bring that to work every day.

UK Staff Benefits

• Office gym & yoga studio
• Cycle scheme
• Private Medical Insurance
• Private pension scheme managed by Aviva
• Loan for annual travel passes
• Employee Assistance Programme

HULT ASHRIDGE EXECUTIVE EDUCATION is proud to be an equal opportunity employer and we are committed to inclusion and belonging across race, ethnicity, gender, age, religion, disability, parental status, identity, experience and everything else that makes you unique.

Find out more: www.hultashridge.com