Content Marketing Manager

Glen Callum Associates; Stourbridge; Hybrid; EUR 58,000 - 75,000; Full time

Job summary

A leading provider of data and information services in the automotive industry seeks a Content Marketing Manager to drive its European content strategy. You will create engaging and optimized content, collaborate with cross-functional teams, and analyze performance metrics to enhance brand awareness. Proficiency in German and English is essential, and the role offers a competitive salary, bonus, and generous perks including hybrid working arrangements, 30 days of holiday, and various health benefits.

Benefits

Subsidised public transport or free parking

Gym pass

30 days holiday

Pension

Free tea, coffee, soft drinks, and fruit

Qualifications

• Fluency in German and English is essential; other European languages are a plus.
• Proven experience in content marketing.
• Excellent writing, editing, and proofreading skills with attention to detail.

Responsibilities

• Develop and execute content marketing strategy for Europe.
• Create engaging content such as blogs and social media posts.
• Analyze content performance metrics to inform future strategy.

Skills

Fluency in German

Fluency in English

Content creation

Strategy development

Performance analysis

SEO best practices

Analytical skills

Project management

Job description

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Our client, a leading provider of data and information services to the automotive industry, is part of a global organisation with a successful track record in the automotive aftermarket. The Content Marketing Manager role is part of their European operation, based at their modern headquarters in Cologne. They offer a diverse working culture that rewards achievement and values going the extra mile.

As a Content Marketing Manager, you will develop and execute the content marketing strategy for Europe to increase brand awareness. The role requires fluency in both German and English. In return, you’ll receive a competitive salary, bonus, and opportunities for rewards and recognition.

What’s in it for you?

Salary: Basic salary €58,000 to €75,000 depending on experience, plus 10% bonus

Perks: Subsidised public transport or free parking, gym pass, 30 days holiday, pension, and free tea, coffee, soft drinks, and fruit

Work Arrangements: Hybrid working – Monday to Wednesday in the office, with the option to work from home on Thursday and Friday

What you’ll need:

• Proficiency in German and English is essential; other European languages are a plus.
• Proven experience in content marketing, including content creation, strategy development, and performance analysis.
• Excellent writing, editing, and proofreading skills with attention to detail.
• Knowledge of SEO best practices and content optimisation experience.
• Strong project management skills to handle multiple projects and deadlines.
• Data-driven mindset with analytical skills and experience using data for decision-making.
• Understanding of digital marketing trends and emerging technologies.

What you’ll be doing:

• Collaborate with cross-functional teams to develop content aligned with brand messaging and goals.
• Create engaging content such as blog posts, articles, whitepapers, case studies, and social media posts following brand guidelines.
• Conduct research to stay ahead of industry trends and develop thought leadership content.
• Target content to specific audiences within the automotive industry.
• Identify opportunities for content repurposing and scaling.
• Manage relationships with PR and creative agencies, partners, and journalists.
• Work with the digital marketing manager to optimise content for SEO and increase organic traffic.
• Maintain editorial calendars to ensure timely content delivery.
• Oversee localisation of content campaigns primarily in DACH, the UK, and other European countries.
• Analyse content performance metrics and use insights for future strategy.