Content Marketing Lead - Global Events

Confidential; Greater London; On-site; GBP 40,000 - 48,000; Full time

Job summary

Confidential in London is seeking a Content Marketing Manager focused on events to own international marketing plans, combining online and offline tactics. The role is content‑driven, emphasising social content, demand generation and lead creation.

You will work with the Marketing Director, Managing Director and Delegates Sales to maximise attendance and ROI for flagship events. Candidates should have 2+ years in content marketing, ideally in conferences or exhibitions, with a commercial mindset

Qualifications

• 2+ years content marketing experience preferred, ideally gained within conferences / exhibitions.
• Commercial mindset - Experience in driving leads and footfall with a focus on conversion and ROI.
• Experience with digital marketing (SEO & SEM, social media etc.).
• Excellent written & oral communication skills; creative problem solver, detail focused and analytically inclined.
• Ability to work independently under tight deadlines.
• Self-driven, results-oriented, with a positive outlook.

Responsibilities

• Formulating and executing targeted attendee marketing strategies with a goal to drive scale on premium and free visitor registrations and to drive attendance to the show.
• Establish close working relationships with exhibitor clients to create extended campaigns and outreach.
• Social media content.
• Utilising a full range of online marketing tactics, including social media, SEO and PPC.
• Nurturing customers up the advocacy ladder by engaging them with tailored marketing copy and understanding how to navigate the commercial landscape.
• Preparing all promotional copy and collateral for internal and client use; hitting agreed targets for direct revenue generation, registration numbers and lead generation whilst closely managing the event marketing budget.

Skills

Content marketing

Lead generation

Digital marketing

SEO

Social media

Written communication

Independent work

Deadline oriented

Job description

Confidential in London is seeking a Content Marketing Manager focused on events to own international marketing plans, combining online and offline tactics. The role is content‑driven, emphasising social content, demand generation and lead creation.

You will work with the Marketing Director, Managing Director and Delegates Sales to maximise attendance and ROI for flagship events. Candidates should have 2+ years in content marketing, ideally in conferences or exhibitions, with a commercial mindset