Content Manager

JR United Kingdom; Watford; Hybrid; GBP 35,000 - 50,000; Full time

Job summary

Join a leading wine retailer as a Content Manager, where you will lead the creation of compelling content across various platforms. You will ensure a distinctive tone of voice that resonates with customers while managing a talented team. If you have a passion for wine and exceptional copywriting skills, this role offers a unique opportunity to shape the brand's storytelling and drive engagement.

Benefits

Competitive salary & performance related bonus

Up to 20% Staff Discount

33 days holiday

Life Assurance

Company Pension Plan

Free parking on site

Access to Retail Trust

Company maternity, paternity and adoption leave

Long service rewards

Qualifications

• In-depth wine knowledge, ideally WSET Level 3 or above.
• Exceptional copywriting and editing skills.
• Highly organized and self-motivated.

Responsibilities

• Oversee project management of all content output.
• Manage and develop the Content Team.
• Drive strategic evolution of content using CRM insights.

Skills

Copywriting

Leadership

Communication

Attention to Detail

Creativity

Education

WSET Level 3

Tools

Asana

Trello

Job description

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We have an exciting opportunity for a Content Manager to join the UK’s largest specialist wine retailer!

We are looking for somebody who can lead the storytelling revolution at Majestic Wine – Inspire, Engage, and Shape a beloved brand.

If you have a passion for Wine and a fine eye for detail, Majestic would be delighted to hear from you!

Who are we?

Majestic is the UK’s largest specialist wine retailer, operating a network of over 200 stores nationwide. Founded in 1980, the company recently passed back into private ownership following the acquisition of Fortress Investment Group and has undergone an ambitious transformation and turnaround programme. The results of which are now being seen, with record market share growth, a new and improved product range, a new website and six new stores - with a pipeline for future expansion over the next five years. The Majestic range includes over 1,100 different wines, spirits and beers both online and in-store. Majestic’s key strength is over 1,000 WSET-trained colleagues offering knowledgeable, friendly service across all channels.

The Role:

As Content Manager, you will lead the creation and delivery of compelling, consistent content across all Majestic Wine touchpoints, including direct mail, email, social media, and online platforms. You will own our brand and product storytelling, ensuring a strong, distinctive tone of voice that brings our brand values to life and resonates with our customers. Working closely with marketing and design teams, you will develop content that supports key campaigns, seasonal and cultural moments, and business objectives. With a sharp understanding of customer mind set and evolving trends, you will craft content that balances creativity with commercial impact. Passionate about wine and tuned into the wider world of culture and conversation, you will drive Majestic’s brand positioning forward, leading a team of copywriters to deliver best-in-class content that supports customer engagement and business growth.

Job Specifics:

• Contract Type: Permanent
• Location: Watford - Our Head Office is based in Watford, our Head Office is 15-minute walk from Watford Junction station.

We are proud to offer an Agile Working Policy for Head Office colleagues; a blend of office and remote working which will include 3 days working at the Majestic Office each week.

Key Responsibilities:

• Oversee the project management of all content output, including Direct Mail, Email, POS, blog and digital copy, Subscription and Commercial content, and ad hoc projects.
• Collaborate with the Studio Manager, Design Manager and Senior Marketing Manager to ensure smooth, timely delivery of all campaigns.
• Work with the Studio Manager and wider teams to improve briefing processes, data accuracy, and workflow efficiencies across the team.
• Manage and develop the Content Team — including recruitment, training, performance management, freelancer support, engagement, and team structure.
• Lead major content projects across the Customer Team and cross-functionally when required.
• Manage the content budget for freelance and external costs, and support the Head of Content & Brand in broader team budget management.
• Champion and maintain consistency of tone of voice across all content, collaborating with copywriters, freelancers, and internal teams to unify Majestic’s messaging.
• Review and edit all copy and content to ensure clarity, consistency, and alignment with brand guidelines.
• Partner with ecommerce, design, PR, comms, store operations, buying, and supply teams to refine content processes and minimise errors.
• Drive the strategic evolution of our content — using CRM insights to optimise content effectiveness in collaboration with other departments.
• Lead on the development of personalised content within Direct Mail and Email, driving customer engagement through tailored messaging.

Knowledge & Skills Required:

• Exceptional copywriting, editing, and leadership skills, with a strong ability to adopt and communicate a consistent brand tone of voice across all channels.
• In-depth wine knowledge, ideally WSET Level 3 or above, with significant experience in the wine or wider drinks industry.
• Strong interpersonal and communication skills, with the confidence to collaborate effectively at all levels and across multiple departments.
• Meticulous attention to detail in spelling, grammar, punctuation, and all levels of content proofing.
• Highly organised, self-motivated, and adaptable, with proven ability to manage priorities in a fast-paced retail or multichannel environment. Experience with project management tools (e.g. Asana, Trello) is an advantage.
• Creative and commercially minded, with a track record of generating ideas and driving them through to successful execution.

What's in it for you:

• A competitive salary & performance related bonus
• Up to 20% Staff Discount
• 33 days holiday, including public and bank holidays and we also have a Holiday Purchase Scheme
• Life Assurance (Worth 3 times your annual salary)
• A contributory Company Pension Plan
• Free parking on site with electric charging points
• Access to Retail Trust which includes: Retail Rewards including Instant savings with discounted e-vouchers, discounted reloadable shopping cards, gift vouchers and gift cards, Discounts of up to 30%, access to free counselling support phone line
• Company maternity, paternity and adoption leave after 26 weeks
• Long service rewards.

We look forward to receiving your application! Together we are Majestic! #TWAM

On the occasions where we have high volumes of applicants, some roles may close earlier than the advertised end date in order for us to manage all of the applicants appropriately. We will only be able to offer individual feedback to those candidates who attend an interview.