Content Manager

The Watches of Switzerland Group; Carlton; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Holiday Purchase Scheme

24/7 Employee Assistance Programme

24/7 Virtual GP service

Share Save Scheme

Enjoy your Birthday Off

Free Wellbeing Tools

Generous Discount Scheme

Enhanced Maternity Pay

Job summary

The Watches of Switzerland Group is seeking a Content Manager to develop and deliver the content strategy across its brands, driving awareness, engagement, consideration, sales and loyalty through owned channels.

You will lead social media, CRM, influencer marketing and showroom content, ensuring a premium client experience and consistent storytelling across touchpoints. Collaboration with retail and support teams is essential to align content planning and performance.

Qualifications

• Significant experience in content marketing, CRM and social media management.
• Proven track record of delivering successful multi‑channel content campaigns.
• Strong understanding of client engagement, retention and lifecycle marketing.
• Experience managing content calendars and campaign delivery.
• Ability to analyse performance data and translate insight into action.
• Strong stakeholder management and communication skills.
• Experience managing agencies and external partners.
• Great communications skills, written and verbal.
• Foresight to anticipate issues, set priorities and proactively develop strong relationships.

Responsibilities

• Develop and deliver the content strategy across Watches of Switzerland Group brands.
• Lead social media, CRM, influencer marketing and showroom content programmes.
• Oversee content planning, execution and performance across channels.
• Manage agency partners and analyse performance data to optimise strategy.

Skills

Content marketing

CRM management

Social media management

Multi‑channel campaigns

Stakeholder management

Agency management

Performance analysis

Communication skills

Job description

Job Description

As the Content Manager, you will develop and deliver the content strategy across the Watches of Switzerland Group brands, creating client‑centric content that drives awareness, engagement, consideration, sales and loyalty across owned marketing channels.

You will lead the social media, CRM, influencer marketing and tactical showroom content programmes, developing compelling brand storytelling for both Group and partner brands while ensuring a consistent, premium client experience across all touchpoints. Working closely with retail and support teams, you will oversee content planning, execution and performance, maintaining clear ownership and alignment across channels. You will also manage agency partners, analyse performance data and reporting, and use insights to continuously optimise content strategies in response to channel developments, competitor activity and emerging technologies.

About You

• Significant experience in content marketing, CRM and social media management
• Proven track record of delivering successful multi‑channel content campaigns
• Strong understanding of client engagement, retention and lifecycle marketing
• Experience managing content calendars and campaign delivery
• Ability to analyse performance data and translate insight into action
• Strong stakeholder management and communication skills
• Experience managing agencies and external partners
• Great communications skills, written and verbal
• Foresight to anticipate issues, set priorities and proactively develop strong relationships both internally and externally

Benefits

• Holiday Purchase Scheme
• 24/7 Employee Assistance Programme
• 24/7 Virtual GP service
• Share Save Scheme
• Enjoy your Birthday Off
• Free Wellbeing Tools
• Generous Discount Scheme
• Enhanced Maternity Pay

At Watches of Switzerland Group, we celebrate diversity and are committed to building an inclusive environment that embraces employees' unique backgrounds and perspectives. Your application will be reviewed anonymously, focusing solely on your qualifications, skills and experience.