Content Executive

JR United Kingdom; Slough; On-site; GBP 25,000 - 35,000; Full time

Job summary

A leading company in the sports and betting industry is seeking a skilled Content Executive to enhance their digital presence. This role focuses on creating, optimizing, and analyzing engaging content across various platforms. The ideal candidate will possess a strong understanding of content creation, front-end management, and a passion for sports. You'll work collaboratively with various departments and leverage data to drive content strategy.

Qualifications

• Experience uploading content and managing CMS platforms.
• Familiarity with Google Analytics and SEO principles preferred.

Responsibilities

• Manage content across multiple platforms; ensure quality and engagement.
• Analyze website performance using Google Analytics.

Skills

Experience with CMS platforms

Analytical mindset

Attention to detail

Basic HTML skills

Creative determination

Team collaboration

Data analysis

Ability to multitask

SEO principles understanding

Interest in sports and betting

Job description

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We are looking for a skilled and detail-oriented Content Executive to join our dynamic team. This role involves creating, maintaining, and optimising content across multiple platforms, ensuring high-quality and engaging materials for our audience. The ideal candidate will have a strong understanding of digital content, and front-end site management, along with a passion for sports and betting.

Key Responsibilities:

• Upload and manage our sites - ensure relevant betting content is displayed.
• Conduct rigorous testing and improvements on all site content to enhance user experience.
• Collaborate with key departments (Promotions, CRM, SEO) to develop tailored and engaging content for different markets and brands.
• Analyse website performance using Google Analytics, Google Search Console, and Looker to drive content strategy and enhance user engagement, creating custom reports.
• Create blog-style content relevant to sports betting, casino and branding.
• Transform text documents into HTML files for web publishing.
• Conduct front-end site maintenance, ensuring smooth operation and content accuracy.
• Optimise customer betting options by refining and updating relevant content.
• Participate in occasional weekend shifts (approximately once every four weeks) as required.

Requirements:

• Creative with strong determination to succeed.
• Experience working with CMS platforms and uploading content.
• Data-driven mindset with an analytical approach to content performance.
• Experience with WordPress and ability to manage content on multiple sites.
• Basic HTML skills for content formatting and updates.
• Enthusiastic personality with a can-do attitude.
• Ability to work collaboratively across multiple teams and departments.
• Excellent attention to detail and ability to multitask.
• Flexibility to work some weekend shifts as required.
• Team player who can collaborate across departments.

Nice to have:

• Familiarity with Google Analytics, Google Search Console, and Looker for content analysis and reporting.
• Understanding of SEO principles and ability to optimise content for search rankings.
• Experience in localisation of content for foreign markets (preferably Africa).
• Knowledge or interest in sports and betting is highly desirable.
• Knowledge of the gaming industry is a plus.