Content Executive

Swansway Group; Crewe; On-site; GBP 30,000 - 50,000; Full time

Job summary

An established industry player is seeking a talented individual to lead the development and content strategy for their external websites. In this pivotal role, you will create engaging content that maximizes online visibility and converts visitors into enquiries. You will collaborate with key internal stakeholders and agency partners while managing SEO activities and a Digital Marketing Executive. This is an exciting opportunity to contribute to a family-oriented company that values its employees and fosters a supportive work environment.

Benefits

Holidays that increase with length of service

Your Birthday off

Company Pension Scheme

Death in Service Benefit

Long service recognition

Annual flu jab

Discounts on products and services

Cycle to work scheme

Employee recruitment referral payments

Flexible working patterns

Qualifications

• Minimum of 4 years’ experience in a similar role.
• Proven experience in SEO and website content management.
• Excellent written and verbal communication skills.

Responsibilities

• Lead the development and content for external websites.
• Create engaging website content to generate online enquiries.
• Manage SEO activities and relationships with stakeholders.

Skills

SEO

Content Creation

Organizational Skills

Communication Skills

Agency Management

Adaptability to Trends

Job description

This role will lead the development and content for our external websites, playing a key role in generating sales and service enquiries across the business.

The successful candidate will plan and create website content, maximising online visibility and conversion from visitor to enquiry.

• Create engaging website content to generate online exposure and enquiries for the business
• Cultivate strong relationships with key internal stakeholders and agency partners
• Lead SEO activities
• Line management of one Digital Marketing Executive

• Minimum of 4 years’ experience in a similar role
• Able to demonstrate experience in website content and agency management
• Ability to adapt to evolving trends in communication technologies
• Excellent organisational skills
• Proven experience in SEO
• Excellent written and verbal communication skills
• A keen eye for detail

Founded in 2003 by Michael Smyth and his three sons, David, Peter and John, Swansway has grown from five motor dealerships in Cheshire and the West Midlands to the 20 dealerships we have today. From Birmingham in the South to Carlisle in the North we partner with eleven brands including; Audi, Volkswagen, Land Rover, Honda and many more.

We’re expanding our own-brand, Motor Match our used sites, and we don’t stop at dealerships; we operate four Volkswagen Group Trade Part Centres, an Accident Repair Centre, a Group Fleet Sales Centre and an eBay shop re-cycling obsolete parts. All this is supported by our Head Office in Crewe.

But, it’s not what we do that makes us the company we are, it’s how we do it; it’s our family heritage that sets us apart, with the Smyth family playing a hands-on role in the day-to-day running of the business; we genuinely care about our customers and our Swansway family and that makes us a great place to work. We live by our caring, honest and proud values which is why our long service boards are brimming with names who’ve been with us five, ten and fifteen years!

• Holidays that increase with length of service
• Your Birthday off
• Company Pension Scheme
• Death in Service Benefit
• Long service recognition
• Annual flu jab
• Discounts on products and services that extend to your family and friends
• Cycle to work scheme
• Employee recruitment referral payments
• Employee assistance programme and counselling service
• Occupational health services
• Flexible working patterns
• Car Benefit Scheme for employee or family

When you join Swansway, you’re joining a family; so, if you enjoy, and thrive, in an inclusive family atmosphere, apply to join us now!