Content Engineer

BrightBox Group; Manchester; Remote; GBP 60,000 - 90,000; Full time

Benefits offered by this job

One day a month in Manchester

Quarterly get togethers

Christmas and big wins party

Little things in the post

Job summary

Brightbox is a remote-first team building an AI-native content engine to generate and capture demand. You will architect Claude-based production systems, voice/style guides, and prompt libraries to fuel inbound growth and a scalable pipeline.

You’ll own executive ghostwriting, SEO for discoverability, and nurture programs in HubSpot, working with a lean growth team and visiting the Manchester office once a month.

Qualifications

• Proven track record in content marketing that generates pipeline.
• Experience building AI-driven content production systems with Claude.
• Exceptional writing and editorial taste across multiple voices.
• Hands-on with AI-native tools and SEO for discovery.
• Conversion-focused content, ABM, and nurture workflows in HubSpot.

Responsibilities

• Engineer AI-native content production systems in Claude with style guides and workflows.
• Develop executive/personal brands and maintain publishing cadence in CEO voice.
• Own SEO (AEO/GEO) and content that ranks and earns attention.
• Capture demand with LinkedIn content and landing pages built in Webflow.
• Nurture leads using HubSpot workflows and lead scoring to booked meetings.

Skills

Content marketing

AI content systems

Ghostwriting

AI tools

Email nurturing

Lead scoring

SEO fundamentals

Growth mindset

Tools

Claude

Microsoft Copilot

Ahrefs

HubSpot Marketing

Webflow CMS

Granola

Job description

Reports to

Head of Growth

Location

Remote first with one day a month in our Manchester office

(ideally living in North England / Midlands e.g. Derby, Nottingham, Birmingham, Leeds, Sheffield, Stoke-on-Trent, Manchester, Liverpool)

About Brightbox

Brightbox is a global provider of on-demand technology skills. We help organisations move faster, reduce delivery risk and operate more efficiently by connecting them with pre-vetted digital, data, cloud and AI specialists through our Liquid Workforce Operating Model.

We are growing 30% year on year, have just refreshed the brand and launched a new website, and are now investing in the next phase of growth. This role is a big part of that.

About the role

We are looking for a Content Engineer who builds and runs the AI-native content marketing systems that generate and capture demand. You pair real content marketing expertise with Claude and repeatable systems, so good content ships fast, stays on message and compounds into pipeline over time.

We are building an AI-native GTM engine, and the outbound side is already up and running. Your job is to supercharge our growth by launching the inbound side: a lead generation engine powered by AI-native content marketing.

You will sit in a small, lean, AI-powered growth team focused on new logo acquisition, reporting to the Head of Growth. This is a builder's role. You will be building content production systems in Claude from scratch. It suits someone who has done this before, is energised by it, and works well heads-down remotely.

What you will look after

• Engineering the content system: Build AI-native content production systems in Claude: voice and style guides, skills, prompt libraries, generation and editing workflows, and a clear quality bar.
• Executive and personal brands: content pillars, ghostwriting and a consistent publishing cadence in the voice of our CEO and selected subject-matter experts. This is our biggest lever for inbound, and the same content warms up the accounts our outbound engine is working.
• AI SEO (SEO, AEO and GEO): use Ahrefs and Claude to build website content that ranks in Google, wins the answer box, and gets cited by the AI models buyers increasingly ask instead of searching. Modern, measurable, and ours to own.
• Demand capture: LinkedIn-first content repurposed across posts, articles, email and video scripts, with clear ways for interested buyers to put their hand up, from lead magnets to landing pages built in Webflow. Own the calendar, produce the content, run the distribution.
• Nurturing engaged leads: use our HubSpot lead engagement scoring to see who is warming up, then nurture them with email and account-based retargeting built for named companies in our ICP. Build the workflows and segmentations to convert leads to a booked meeting.

What we are looking for

• A content marketing expert with pipeline to show for it. You have worked in content marketing, know it inside out, and have used content and AI together to generate real pipeline.
• You have already built AI content production systems. Working systems with skills, workflows, style guides and quality checks that produce content at volume, not just a folder of prompts.
• An exceptional writer with real editorial taste. You can ghostwrite convincingly in more than one voice and know the difference between content that fills a calendar and content that lands.
• AI-native to the core. You love building with AI-native tools, Claude above all (skills, projects and Claude Design), and you are confident using Ahrefs and HubSpot Marketing Pro.
• A conversion mindset, not just a creative one. You can write email nurtures that earn replies and book meetings, you understand ABM, lead scoring and content-led retargeting, and you are comfortable in HubSpot building the workflows and segmentation that make it run.
• Modern on discoverability. Solid SEO fundamentals and a real interest in where search is heading: answer engines (AEO) and generative AI (GEO).
• A growth mindset. You test, measure, learn and go again. You ship fast, figure things out, and do your best work without an office around you.

A note on experience: we care more about what you have built and the pipeline it generated than about years served or a particular job title. If you are a content marketer who has already built AI content production systems and can show the results, we want to hear from you.

Tools

• Claude and Microsoft Copilot
• Ahrefs
• HubSpot Marketing
• Webflow CMS
• Granola

Working arrangement

This is a remote-first role and genuinely so. We are based in Manchester with team members across the Midlands and North of England, and we meet in person one day a month at the Manchester office. We are looking for someone in the Midlands or North of England who is happy to travel for those days.

The rest of the time you will work from home, collaborating over Teams. The work itself, building and running an AI-native content engine, is deep, focused and largely independent. This role suits someone with a settled remote routine who does their best work that way: self-directed, happy with heads-down days and not reliant on an office for day-to-day contact. If you are at your best with regular in-person time and buzz around you, we would rather be upfront that this role will not give you that.

Culture and perks

We work hard at keeping a warm, friendly culture even though most days are spent at home:

• One day a month in Manchester for the team get together, usually with a lunch out
• Quarterly get togethers: a company update followed by a meal somewhere good
• Christmas and big wins: a proper Christmas party, and a team trip away when we hit the annual growth target
• Little things in the post: our CEO sends things to people's homes through the year (hampers, treat boxes, that kind of thing)