Social Content Producer - B2B experience Required (London based)

HowNow; Greater London; Hybrid; GBP 42,000 - 46,000; Full time

Benefits offered by this job

Hybrid working

25 days holiday

Private health insurance

Pension scheme

Learning and development budget

Dog-friendly offices

Job summary

HowNow is hiring a Social Content Producer to craft engaging B2B content for LinkedIn, Instagram and YouTube. You will shoot, edit and design videos and visuals that simplify complex SaaS concepts for HR and L&D leaders, turning ideas into compelling stories.

You'll own end-to-end creation—from concept to finished piece—across founders' content, demos, podcasts and longer-form formats, with a mix of iPhone and pro gear as needed.

Qualifications

• Proven experience creating social content for B2B audiences or SaaS products.
• Ability to shoot, edit and design social content for LinkedIn, Instagram and YouTube.

Responsibilities

• Find the story and turn rough ideas into engaging content for LinkedIn, Instagram and YouTube.
• Shoot founder content, podcasts, events, and other formats with minimal crew.
• Edit for hooks, pacing, captions and sound to keep audiences watching.
• Design carousels, graphics and visuals that align with the brand.
• Turn product moments into compelling stories for HR and L&D buyers.
• Develop repeatable formats and a weekly production rhythm.
• Measure reach and engagement and adapt content strategy accordingly.

Skills

Video shooting

Video editing

Premiere Pro

After Effects

Photoshop

Illustrator

Lightroom

Figma

Canva

Tools

Premiere Pro

After Effects

Photoshop

Illustrator

Lightroom

Figma

Canva

Job description

• Our products generate great content

Our mission is to make meaningful learning a part of your everyday.

The shelf life of our skills is now less than 5 years. So, if you stopped learning today, your skills would soon be irrelevant. Think that’s a big problem? You’d be right.

Enter HowNow. Founded in 2019, our Learning and Skills Platform is disrupting the way people learn and upskill through technology. Whether it's finding a quick answer, learning skills or tapping into shared knowledge, we make it easy for people to learn what they need, when they need it.

Already used by fast-growing scale-ups and global enterprises, such as Trainline, Depop and Sanofi, we’re pushing the boundaries of how people learn.

Hi, I'm Duncan, Head of GTM at HowNow. I'm hiring a Social Content Producer. It's a genuinely exciting time to be here: we've just been recognised on the 2026 Fosway 9-Grid for Learning Systems; we shipped Guru (our AI workplace coach), and it's already live with customers; and we're now working with brands like Trainline, TomTom, Investec, Depop across more than 30 countries.

Alongside the opportunities to develop and grow your career, we're a fun and friendly bunch.

The role

This is a B2B content role for a true maker. We don't want traditional, polished corporate content, but you must understand how to engage smart, busy professionals and B2B buyers on LinkedIn.

Someone who can spot an interesting idea, figure out how to tell it, pick up a camera, shoot it, edit it, design around it, and turn it into something people actually want to watch.

Our audience consists of smart, busy HR, L&D, and business leaders who have seen every 'future of work' post going. Your challenge is translating complex B2B SaaS concepts into compelling stories for them.

You’ll create for LinkedIn first (it's where our buyers and community live), plus Instagram and YouTube, including:

• Short-form social and founder-led video
• Product stories, demos and launches
• The L&D Disrupt podcast: clips, interviews and guest moments
• YouTube and longer-form video
• Carousels, graphics and social visuals
• Motion graphics and animations
• Event and reactive content
• New formats we haven't thought of yet

Sometimes it'll be beautifully produced. Sometimes the right answer will be an iPhone, a great idea, and 30 minutes.

Knowing the difference is part of the job.

Day‑to‑day tasks will include

Find the story. Work with our founder, product and go-to-market (GTM) teams to turn rough ideas, conversations, new products, customer wins, and what's happening in AI and work into great creative.

Shoot. Founder content, podcasts, interviews, events, and whatever else the idea needs. You'll understand framing, lighting, and sound without needing a production crew.

Edit. This should be one of your superpowers. You understand hooks, pacing, cuts, captions, sound, and what makes someone keep watching.

Design. Create great-looking carousels, graphics, thumbnails, product visuals, and other social content. Work within our brand and help it evolve as needed.

Make our products interesting. Don't give us another “5 new features” video. You need the B2B acumen to understand what actually solves a problem for our software buyers. Whether it's Guru, our AI agent, or something the team shipped last week, find the product moment that makes an HR leader think, “Wait. How did it do that?”

Build formats people recognise. Help us develop recurring series, visual styles, and creative formats that become recognisably HowNow.

Test, measure, learn. Try things, see what lands, and double down. You'll own the numbers for what you make (reach, engagement, saves, shares, follower growth) and use it to decide what we make next.

Shape the strategy. Bring ideas, not just execution. Stay close to how LinkedIn, Instagram, and YouTube are changing, and help decide where and how we show up.

Make great organic work harder. Turn our best-performing organic content into ad-ready versions for paid social.

Keep the engine running. Juggle several projects at once and ship on a steady weekly rhythm without letting quality slip.

The key things that we will be looking for in applicants

Don't tick every box? Apply anyway. We'd rather see what you can make.

• You can take an idea from concept to finished piece yourself
• You're excellent at shooting and editing video in Premiere Pro, Final Cut, or similar, with After Effects or similar for motion
• You have strong visual and design skills, and you're at home in Photoshop, Illustrator, and Lightroom or similar (plus Figma and Canva when speed matters)
• You use AI tools in your creative workflow and have a view on where they help and where they don't
• You know what works on LinkedIn, Instagram, and YouTube, and why the same idea needs a different cut for each
• You have a clear point of view on what good looks like. You can name creators and brands you rate, explain why their work lands, and show us how that shows up in your own
• You connect creative to results. You can tell us which of your pieces performed, why you think they did, and what you changed because of it
• You're curious about AI, technology, the world of work, and internet culture
• You move quickly and don't need a perfect brief, and when you do get one, you make it better
• You enjoy turning half-formed ideas into something brilliant
• You're comfortable pitching ideas to founders, product and sales, and can take feedback without losing what made the idea good
• You've spent a good few years making social content, whether in-house, agency-side, or on your own channels. Proven experience creating content for B2B audiences or SaaS products is essential. Learning tech experience is a bonus.
• We care much more about your portfolio than your degree, but your portfolio must demonstrate your ability to engage professional audiences, explain products, or elevate B2B brands.

What Great Looks Like

Six months in:

• HowNow has a distinctive creative style. People in L&D and HR recognise our content before they see the logo
• We're consistently making things people choose to watch, save and share, and it shows in growing reach, engagement and followers
• We're reaching new audiences, not just the people who already know us
• We've built repeatable formats and a weekly production rhythm we can rely on
• Our products generate great content
• L&D Disrupt creates moments that travel well beyond the full episode
• Our best organic content is doing double duty in paid

And when something interesting happens on Monday, we can get something brilliant into the world on Tuesday, without anyone working through the night to get there.

Longer term, HowNow becomes the brand in our space whose content people actually look forward to.

What You’ll Get

• Our salaries are calculated using a SaaS benchmarking tool called (Figures). The base salary band for this role is £42,000 - £46,000 per annum, with a 10% discretionary performance based bonus.
• Hybrid working (2x a week in our London office, Wednesdays and Thursdays)
• Work from anywhere, for up to two weeks per quarter, which you can read about here
• Wind-down Fridays. No meetings from 2pm onwards on Fridays, for you to wind down for the weekend. Our HowNow’ers use this time to catch up on emails or do some learning & Development
• Enhanced maternity and paternity policies which you can read about here
• 25 days holiday, plus bank holidays and your birthday day off
• Employee pension scheme
• Private health insurance through Bupa, plus access to Yulife
• An annual £500 learning and development budget
• Dog friendly offices - we love our pets!
• Monthly socials, which have included mini-golf, Hijingo, shuffleboarding, 5-a-side football and Badminton
• Access to the very best learning platform out there (HowNow+) to keep you at the top of your game
• Cycle to Work scheme
• Financial wellbeing support via Mintago