Content Director: Social-First Strategy & Creators

SAMY UK; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Flexible schedule

Hybrid work

Global mobility opportunities

Transparency in compensation & growth

Job summary

SAMY UK is seeking a Content Director to lead the content vision and strategy for brands across social platforms. You will shape cultural insights into impactful ecosystems, guiding creators and multidisciplinary teams to deliver distinctive content aligned with brand and business objectives.

You'll oversee creative direction, maintain quality, and collaborate with clients, creators and internal teams. This role sits at the intersection of culture, AI, technology and creativity, driving the

Qualifications

• Proven experience leading multidisciplinary teams on major brand campaigns.
• Track record in developing social-first content strategies.
• Strong understanding of TikTok, Reels and emerging formats.
• Ability to translate cultural insights into strategic content plans.

Responsibilities

• Lead overall content strategy and creative direction across platforms like TikTok, Reels, Instagram.
• Translate objectives and trends into innovative content concepts and formats.
• Oversee content development from ideation to delivery, ensuring quality and consistency.
• Inspire and manage content creators, designers and editors across teams.
• Develop content frameworks and best practices for multi-market consistency.
• Identify trends and creator formats to keep brands ahead of the curve.
• Collaborate with Account, Strategy, Influencer and Creative teams on campaigns.
• Present strategies to clients to secure alignment and confidence.
• Monitor performance and use insights to improve outputs.

Skills

Content leadership

Social-first campaigns

TikTok/Instagram expertise

Client facing

Budgeting & P&L

English fluency

Job description

SAMY UK is seeking a Content Director to lead the content vision and strategy for brands across social platforms. You will shape cultural insights into impactful ecosystems, guiding creators and multidisciplinary teams to deliver distinctive content aligned with brand and business objectives.

You'll oversee creative direction, maintain quality, and collaborate with clients, creators and internal teams. This role sits at the intersection of culture, AI, technology and creativity, driving the