Content Designer – London

Expedia Group; Slough; On-site; GBP 55,000 - 75,000; Full time

Job summary

Expedia Group is seeking an accomplished Content Designer in London to lead content design for loyalty initiatives. You will work onsite three days a week with the Experience Design team and collaborate globally across Product, Content Design, and Research to craft traveler‑centered experiences.

We expect a strong UX writing background, a solid portfolio, and at least five years in content design or UX writing, with a focus on clarity, consistency, and usability across platforms.

Qualifications

• Portfolio with 5+ years as Content Designer or UX writer.
• Able to audit, structure, and design content for product experiences.
• Confidently present rationales to peers and leadership.

Responsibilities

• Write product copy following guidelines and brand strategy.
• Design IA solutions to improve experience systems and reduce content debt.
• Collaborate across XD, Product, Marketing, and Legal to improve accessibility and readability.
• Lead content tests with research teams to enhance customer experience.
• Create scalable content solutions for localization, reuse, and automation.

Skills

UX writing

Content audits

Content mapping

Information architecture

Content planning

Conversational design

Storytelling

Education

Bachelor's degree or equivalent

Job description

Content Designer – London

Expedia Group are looking for an accomplished Content Designer who prioritizes content-first thinking and demonstrates both UX writing precision and effective storytelling. This role will lead the Content Design for key initiatives within Expedia Group's Loyalty portfolio. As a member of the Experience Design team, you will collaborate globally across Product Design, Content Design, and Research to create cohesive, traveler-centered experiences. The Content Designer will demonstrate strong UX writing skills, expertise in content strategy, and a human-centered design approach. You will be required to work onsite 3 days in London and to send in a link to a portfolio with your CV.

• Are you passionate about finding the right content solutions to meet users’ needs using research, data, and empathy?
• Do you have extensive experience bringing clarity, consistency, and usability to the overall product experience? Are you dedicated to designing experiences that are helpful and human?
• Write product copy that adheres to established guidelines and is consistent with our brand strategy to communicate holistic, customer-focused solutions.
• Design IA (information architecture) solutions to improve experience systems, overcome technical constraints, and reduce content debt.
• Exhibit storytelling, accountability, and persuasive techniques that build trust and relationships with teammates, partners, and stakeholders.
• Partner across XD, Product, Marketing, and Legal to drive increased experience quality (including accessibility, inclusion, readability, and translatability).
• Partner across product and research teams to drive content tests that measurably improve the customer experience; and identify, log, prioritize, and resolve content bugs across the portfolio.
• Design efficient content solutions that scale for modularity, localization, reuse, and automation.
• Have strong facilitation and presentation skills to clearly and confidently communicate the rationale for decision-making to team members and Leadership teams.

Essential:

• Bachelor's degree in a related technical field, or equivalent professional experience in core areas such as UX writing, content audits and analysis, content mapping and modeling, information architecture, content planning and sourcing, conversational design, and storytelling. This is not a content marketing role.
• A portfolio demonstrating your skills as a design thinker and experienced UX writer, with at least 5 years as a Content Designer or UX writer.
• Ability to audit, analyze, structure, create, and design content for user-focused product experiences that meet traveler and business needs.
• Strong ability to confidently present compelling rationales and narratives behind content decisions to peers, partners, and stakeholders such as Legal, Marketing, Security, Product, and senior leadership.
• Demonstrated ability to incorporate feedback and strategic direction into product content and to influence consensus-building across systems and brands.
• Demonstrated curiosity to explore and apply emerging AI technologies, including prompt engineering and structured content, to enhance strategy and operational efficiency.
• Experience applying human-centered design practices to content challenges across systems and brands.
• Actively participate in peer reviews and critique sessions to present work, receive feedback, and provide feedback to others.