Content designer in financial services

Lloyds Banking Group; Greater London; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Hybrid work

Job summary

Lloyds Banking Group is seeking a content designer/UX writer to shape information architecture and content for complex financial products. You will collaborate with product designers, researchers, engineers, and legal to create accessible, clear content and tests using AI-assisted approaches.

Hybrid work options and a focus on inclusion are offered. You will translate complex financial topics into concise, user-centered content, validate with research and usability tests, and ensure accuracy and

Qualifications

• Experience in content design or UX writing for digital products.

Responsibilities

• Shape information architecture, content hierarchy, page structures and CTAs.

Skills

Content design

UX writing

Digital products

Evidence-based decisions

Multidisciplinary teams

Discovery to delivery

Research and testing

Figma

Accessibility

AI experimentation

AI content review

Tools

Figma

Job description

Описание

We're on an exciting journey to transform our Group and the way we're shaping finance for good. We're focusing on the future, investing in our technologies, workplaces, and colleagues to make our Group a great place for everyone.

Задачи

• Shape information architecture, content hierarchy, page structures, interactions and calls to action
• Make complex financial products, processes and requirements easier to understand and act on
• Decide what people need to know, when they need it and what will help them move forward
• Create and test content using research, usability testing, analytics and experimentation
• Work directly with Product Designers in Figma to design content and interactions together
• Work with Research, Product, Engineering, legal, risk and business specialists to solve customer problems
• Use AI to synthesise research, find existing content and identify complexity, inconsistency and duplication
• Use AI to generate, prototype and test different content approaches earlier
• Create reusable prompts, workflows, agents and patterns that reduce repetitive work and help teams learn earlier
• Critically review AI-generated content for accuracy, accessibility, tone, usefulness and customer understanding.

Требования

• Experience in content design, UX writing or a similar user-centred role
• Excellent writing skills and the ability to learn complex subjects quickly and explain them simply
• Experience designing content for digital products and services
• Experience using evidence to make and challenge content decisions
• Experience working in multidisciplinary product teams
• Experience taking work from discovery through prototyping, testing and delivery
• Experience using research and testing to improve content
• Confidence working in Figma
• A strong understanding of accessibility and inclusive design
• The ability to understand end‑to‑end journeys while paying attention to individual interactions
• Confidence identifying when a content problem points to a wider experience problem.
• Experiment with generative AI in their content or design work
• Can show how AI has improved their work
• Critically review AI-generated content
• Understand the importance of accuracy, evidence, accessibility and human oversight
• Are curious about how designers and AI could work together differently.
• Будет плюсом: Financial services, lending, fintech or another regulated environment;
• Complex application, eligibility, decisioning or servicing journeys;
• Customer and colleague experiences;
• Design systems and reusable content patterns;
• Conversational or AI-enabled experiences;
• Reusable AI workflows or agents

Условия

• Our work style is hybrid, which involves spending at least two days per week, or 40% of our time, at one of our office sites.
• Colleagues with disabilities can be supported with workplace adjustments including hybrid working expectations in line with our Flexibility Works policy.
• We offer reasonable workplace adjustments for colleagues with disabilities, including flexibility in office attendance, location and working patterns.
• A generous pension contribution of up to 15%
• An annual performance‑related bonus
• Share schemes including free shares
• Benefits you can adapt to your lifestyle, such as discounted shopping 30 days' holiday, with bank holidays on top
• A range of wellbeing initiatives and generous parental leave policies