Content Designer

Description This; Swindon; Hybrid; GBP 34,000 - 52,000; Full time

Benefits offered by this job

Private medical insurance

Highly competitive pension

Annual performance-related bonus

Training and development

Life assurance

Wellhub – health & wellness options

Up to 2 days paid volunteering

Job summary

Nationwide is seeking a content specialist to write clear, accessible digital content for our websites and apps. You will work with product designers, insight analysts, editors and product owners to craft content that guides customers through complex financial propositions.

You’ll ensure our content meets accessibility and inclusion standards, collaborating with performance analysts to identify pain points and opportunities for personalisation.

Qualifications

• Write clear, accessible content for diverse digital audiences.
• Collaborate with performance analysts and product owners to improve journeys.
• Ensure content meets accessibility and inclusion standards.

Responsibilities

• Write compelling content for Nationwide.co.uk and apps.
• Collaborate with UX designers and researchers on content and design.
• Identify customer pain points from analytics and optimize content.
• Support campaigns with content and SEO considerations.

Skills

Strong writing skills

Content strategy

UX writing

Collaboration in cross-functional team

Job description

The Websites Team are responsible for all aspects of the Nationwide website estate – Nationwide.co.uk, Nationwide for Intermediaries, The Mortgage Works and the product pages in the internet bank and the app. You will be playing a pivotal role in ensuring customers receive a simply brilliant experience every time they interact with us online.

For our websites to perform, the content needs to work hard to attract customers using modern search optimisation strategies, and ensure customers are able to understand and make decisions on what can be complex financial propositions. You’ll play a key role in defining, creating and optimising content for our core products. Your role is critical to ensuring the purpose of each page in a customer journey is clear, that our content hierarchy aids comprehension, and that we’re applying the most effective content strategies at the right moments (e.g. imagery, copy or video etc).

You will be part of a multi-disciplinary team working alongside Product Designers, Insight Analysts, Editors and Product Owners. It is the team’s mission to collaborate to ensure customer interactions are positive and we help customers achieve their financial goals.

At Nationwide we offer hybrid working wherever possible. More rewarding relationships are supported through our hybrid approach, bringing colleagues together across our UK wide estate, whilst also supporting generous access to home working. We value our time in the office to solve problems, to learn, and to feel connected.

For this role, you'll be based at your nearest regional office or hub. We value time spent together to connect with colleagues for collaboration so there will be a regular requirement to attend our Swindon site approximately once every two months for a team meeting (if this is not your designated hub, expenses will be covered) . If you are based at an office location, you'll be expected to meet our hybrid working requirement of at least two days a week, or 40% of your working time if part-time, in the office. If your application is successful, your hiring manager will provide further details on how this works.

Nationwide is committed to the redeployment of our employees impacted by change, as such applications for redeployment candidates will be prioritised in this recruitment process.

If you’re a colleague on long-term absence (for example, on parental leave) or a temporary worker, please use your personal email address to submit an application.

Uncompromisingly Customer, whatever our role

The extras you’ll get

There are all sorts of employee benefits available at Nationwide, including:

• Private medical insurance
• A highly competitive pension to help you build a strong foundation for retirement
• Access to an annual performance-related bonus
• Training and development to help you progress your career
• A great selection of additional benefits through our salary sacrifice scheme
• Life assurance to provide peace of mind for you and your loved ones in the event of your death
• Wellhub – access to a range of free and paid options for health and wellness
• Up to 2 days of paid volunteering a year

Banking – but fairer, more rewarding, and for the good of society

We forge our own path at Nationwide.

As a mutual, we’re owned by our members - those customers who bank, save or have a mortgage with us. We challenge the financial sector status quo. We don’t see customers as the engine of our own profit. We share our profits with them and put their needs first. Always there when they need us. Supporting them and their lives.

If you’re inspired by fairer finances, passionate about making a meaningful impact, and truly care about our customers, you’re one of us.

At Nationwide, you are challenged to grow and rewarded for doing so. Valued. Recognised. Inspired to be your best. As a community, we want our working lives to count. As a team, we celebrate what we achieve. As a standard-setter, we work for the good of customers, communities, and broader society.

We are purpose-driven. Uncompromisingly customer. Unstoppably Nationwide.

What to do next

We respond to everyone, so we will be in contact shortly after the closing date to let you know the outcome of your application.

Keeping your data and personal information confidential is important to us. To find out more about how we use and process your data, please read our Privacy policy .

If you want to find out more about using AI in our recruitment process, please read more here.

Disability Confident

We’re not just guided by data, we’re driven by the real experiences of our people. We’re a Disability Confident Level 3 Leader, the highest level.

That’s why we’re constantly evolving our policies and practices to make sure everyone feels genuinely supported, valued, and empowered to champion inclusion. Whatever your needs, we’re here to support you. If you need any additional support throughout your application journey, email our team at Recruitment Support .

Apply safely with Nationwide

Recruitment scams can look convincing, so take a moment to check the role is listed on our official careers site and read our guidance on Don’t be conned by a job scam.

The hiring manager for this role is Ian Humphreys, and the main recruitment contact is Sameena Rehman.

Interviews for this position are expected to take place from 11th November. We will let you know the outcome of your application shortly after the closing date. If you are shortlisted, we will share further details with you about the interview process.

Please let us know about any annual leave you have planned during the interview timeframe.

Banking - but fairer, more rewarding, and for the good of society

What you’ll be doing

You’ll write compelling, easy-to-understand content for a diverse digital audience, making sure it is inclusive and meets our accessibility and inclusion standards.

Working collaboratively as part of a team, you’ll be comfortable receiving advice and direction while also contributing your own ideas. You’ll work with performance analysts and product owners, using insight to identify customer pain points and opportunities to improve the digital experiences we provide.

You’ll help ensure our content has a clear purpose, balances regulatory requirements and gives customers the information they need to make informed choices and decisions. You’ll also collaborate with Nationwide’s brand and product teams across the Society to make sure our journey content is consistent and aligned with our tone of voice.

Working closely with product designers and UX researchers, you’ll bring your content to life and ensure that content and design work together to create a best-in-class digital experience. You’ll also contribute ideas for A/B testing and identify opportunities for personalisation.

In addition, you’ll work closely with marketing and social media teams on campaigns and wider marketing initiatives.

About you

As a minimum you’ll have:

Strong writing skills, creating well-crafted content in the right Tone of Voice to the right audience

Experience of designing and testing content experiences as part of a multi-disciplinary team in a fast-paced agile environment

Experience of designing for inclusivity, accessibility and vulnerability desired

Experience of working in a test and learn environment

Experience of working in a goal-driven team, with the ability to manage multiple deliverables simultaneously and manage their work priorities

Our customer first behaviours put customers and members at the heart of how we work together. They are the set of behaviours that every colleague needs to display, in every role:

Feel what customers feel - We step into our customers’ shoes, using their feedback and insights to empathise with them and to understand their needs, so that every decision we make starts and finishes with our customers in mind

Say it straight - We are brave in speaking out and saying what we think – we’re honest and direct with good intent, openly sharing diverse perspectives to reach the best conclusions and using language everyone can understand

Push for better - We don’t settle for mediocrity, we challenge the status quo, taking responsibility for continuous improvement and personal development

Get it done - We prioritise what will have the greatest impact, we are decisive, and we take accountability for delivering brilliant customer outcomes

You can strengthen your application by showing how our customer first behaviours resonate with you, and where you may have already demonstrated these.

Job Info

• Job Identification 5437
• Apply Before 11/02/2026, 11:55 PM
• Locations Nationwide House, Swindon, Wiltshire, SN38 1NW, GB Richmond Hill, Bournemouth, Dorset, BH2 6EP, GB 21 High Street, Birmingham, West Midlands, B4 7SL, GB Belfast City Hall, Belfast, Antrim, BT1 5AG, GB 47/49 Queen Street, Cardiff, CF10 2AS, GB 1 Gorse Stacks, Chester, CH1 3EQ, GB Masterton House, Dunfermline, Fife Region, KY11 8NX, GB 83 George Street, Edinburgh, EH2 3ES, GB 177 Bothwell Street, Glasgow, G2 7ER, GB 94 Briggate, Leeds, LS1 6NP, GB 1 Threadneedle Street, London, Greater London, EC2R 8AY, GB 28 King Street, Maidstone, ME14 1DA, GB 2 Spring Gardens, Manchester, M2 1EE, GB Jubilee House, Newcastle, NE3 4PL, GB 32 St Stephens Street, Norwich, Norfolk, NR1 3SH, GB 38 Carver Street, Sheffield, South Yorkshire, S1 4FS, GB 3 Red Hall Crescent, Wakefield, West Yorkshire, WF1 2DF, GB 1st Floor Kings Park Rd, Northampton, Northamptonshire, NN3 6NW, GB 7/11 Montague Street, Worthing, BN11 3AX, GB