Content Designer

Nscale; Greater London; On-site; GBP 60,000 - 85,000; Full time

Job summary

Nscale is seeking a Content Designer to own the quality, clarity, and consistency of copy across our website. This role is editorial and UX-focused, auditing messaging, defining style standards, and writing sharp copy with the user journey in mind.

You'll work with design and brand to ensure every word earns its place and translates complex topics for developers and enterprise audiences.

Qualifications

• 5+ years in content design, UX writing, or web copywriting.
• Portfolio demonstrating strong web copy, UX writing, and content systems thinking.
• Deep understanding of how copy, structure, and design work together in digital experiences.
• Ability to write across registers, from precise UI copy to compelling campaign headlines.
• Comfortable working with design tools (Figma) and content management systems.
• Strong instinct for user journeys, information hierarchy, and conversion-oriented writing.
• Highly organised with the ability to manage multiple pages and briefs simultaneously.

Responsibilities

• Own the end-to-end quality of copy across the Nscale website, from hero headlines to microcopy.
• Audit existing pages and identify gaps in messaging clarity, structure, and consistency.
• Define and maintain a web copy style guide and content patterns library.
• Map and improve user journeys, ensuring copy supports clear navigation and action at every step.
• Write and refine UI copy, including labels, CTAs, tooltips, error states, and form fields.
• Write website copy to brief, working closely with design and brand to deliver cohesive pages.
• Collaborate with the content team to ensure consistency between website and wider brand messaging.
• Partner with design to shape information architecture and page structure from the ground up.
• Translate complex technical topics into clear, accessible language for a developer and enterprise audience.
• Review and provide copy feedback on work from other contributors to uphold site standards.

Skills

UX writing

Content design

Web copywriting

Information architecture

Content strategy

Tools

Figma

CMS

Job description

Nscale delivers reliable, high-performance AI infrastructure built for the demands of modern AI workloads. Our marketing content team plays a key role in translating that technical depth into clear, compelling stories that reach developers, enterprises, and the broader AI community.

We're looking for a Content Designer to own the quality, clarity, and consistency of copy across our website. This is an editorial and UX-focused role: you'll audit and improve existing messaging, define how we write for the web, and write sharp, purposeful copy to brief, always with the user journey in mind.

You'll work closely with design, brand, and content to make sure every word on our site earns its place.

What You'll Do

UX Writing & Site Quality

• Own the end-to-end quality of copy across the Nscale website, from hero headlines to microcopy.
• Audit existing pages and identify gaps in messaging clarity, structure, and consistency.
• Define and maintain a web copy style guide and content patterns library.
• Map and improve user journeys, ensuring copy supports clear navigation and action at every step.
• Write and refine UI copy, including labels, CTAs, tooltips, error states, and form fields.
• Write website copy to brief, working closely with design and brand to deliver cohesive pages.
• Collaborate with the content team to ensure consistency between website and wider brand messaging.
• Partner with design to shape information architecture and page structure from the ground up.
• Translate complex technical topics into clear, accessible language for a developer and enterprise audience.
• Review and provide copy feedback on work from other contributors to uphold site standards.

Areas You'll Cover

• UI & microcopy
• CTAs & conversion flows
• Docs entry points & product sign-up flows

What We're Looking For

• 5+ years in content design, UX writing, or web copywriting, ideally at a B2B tech company or agency.
• A portfolio demonstrating strong web copy, UX writing, and content systems thinking.
• Deep understanding of how copy, structure, and design work together in digital experiences.
• Ability to write across registers, from precise UI copy to compelling campaign headlines.
• Comfortable working with design tools (Figma) and content management systems.
• Strong instinct for user journeys, information hierarchy, and conversion-oriented writing.
• Highly organised with the ability to manage multiple pages and briefs simultaneously.

Bonus If You Have

• Experience writing for developer or enterprise technical audiences.
• Background in information architecture or content strategy.
• Familiarity with SEO principles and how they shape web content decisions.
• Experience building or maintaining a content style guide from scratch.
• Exposure to A/B testing copy and using data to improve messaging.

Why Nscale

At Nscale, we're builders who believe that reliable, high-performance infrastructure is foundational to the AI era. Our team moves fast, communicates plainly, and takes its work seriously.

You’ll join a company where your words shape how the world understands AI infrastructure and where the work you produce reaches a global audience of technical decision-makers and industry leaders.

If you thrive in an environment that values craft, clarity, and momentum, this could be your next move.

What We Can Offer You

• Highly competitive package (base + equity + bonus) with reviews every 12 months.
• Join the fastest-growing tech startup, your chance to push boundaries, collaborate with brilliant minds, and make your mark on cutting-edge AI.
• Expect a dynamic progression plan tailored to your ambitions. Grow by trying new things, leading, challenging the status quo, and owning your impact, always with our full support.
• Human-First Flexibility: We treat you as humans first. Our flexible workplace trusts Nscalers to deliver, giving you the autonomy to shape your day around life's moments.

Equal Opportunities Statement

We strongly encourage applications from people of colour, the LGBTQ+ community, people with disabilities, neurodivergent people, parents, carers, and people from lower socio-economic backgrounds.

We strongly encourage applications from people of colour, the LGBTQ+ community, people with disabilities, neurodivergent people, parents, carers, and people from lower socio-economic backgrounds.

If there’s anything we can do to accommodate your specific situation, please let us know.

The responsibilities outlined in this job description are not exhaustive and are intended to provide a general overview of the position. The employee may be required to perform additional duties, tasks, and responsibilities as assigned by management, consistent with the skills and qualifications required for the role.

For information on how Nscale handles candidate personal data, please see our Employee & Candidate Privacy Notice: Here.

For information on how Nscale handles candidate personal data, please see our Employee & Candidate Privacy Notice:Here.