Content Creator Strategist

MRS. ALICE; Greater London; On-site; GBP 40,000 - 65,000; Full time

Benefits offered by this job

Generous staff discounts

1 day from home per week

Work from abroad days

Extra day holiday per year

Pensions

33 days holiday

Super central London location byTemple

Job summary

Mrs. Alice is seeking a senior content strategist to own organic, paid and creator content. You will define the content plan, guide shoots, and turn learnings into new ideas across social and video formats.

You will manage a small team and coordinate with the Head of Brand to maintain brand consistency. You will bring 3+ years in creative strategy, strong briefing and editing skills, and a keen eye for how content drives engagement and sales across IG, TikTok, Pinterest and YouTube.

Qualifications

• 3+ years in creative strategy for paid and organic social in a direct-to-consumer or ecommerce brand.
• Strong at writing briefs with an eye for what makes people stop scrolling.
• Hands-on editing of short‑form video for ads in CapCut or Premiere with self-made examples.
• Design skills for statics and carousels.
• Clear sense of how content builds brand awareness, engagement and sales across channels.
• Comfortable collaborating with designers, photographers and video editors.
• Proven track record of improving ad results through creative testing with examples.
• Confident reading Meta Ads Manager and similar platform data.
• Organised, able to manage multiple briefs and launches while leading a small team.
• Passion for brand engagement aligned with the Mrs. Alice identity.
• Experience with homeware/interiors/lifestyle; IG, TikTok, Pinterest and YouTube.
• Experience briefing creators and managing UGC.

Responsibilities

• Create the strategy and content plan for organic, paid and creators across every channel.
• Plan every shoot with the flex studio and paid media teams, delivering a clear plan and ideas bank.
• Produce the content, directing reels, ads, statics, carousels and captions for multiple placements.
• Lead the team, manage the videographer and Junior Social Media Manager, and align with Brand Head.
• Work with creators and customers for UGC; track usage rights and briefs.
• Run tests across concepts and formats; share weekly performance insights across channels.
• Generate new ideas from ad results, reviews and trends to fuel future content pipelines.

Skills

Creative strategy

Social content planning

Brief writing

Video editing

Team leadership

Brand alignment

Analytics interpretation

Creator & UGC

Tools

CapCut

Premiere

Job description

Mrs. Alice by Alice Naylor-Leyland is redefining how you shop tablescapes, tableware and homeware. The brand launched over Christmas 2019 and has been growing rapidly ever since. Creating monthly seasonal drops, Mrs. Alice is inspiring customers all over the World to dress their homes beautifully.

This is an excellent new role in the team that will own all of Mrs. Alice's organic, paid and creator content strategy and creation: what we make, why, and what we learn from it. You will create the content strategy, make the content with our studio and team, understand how it performs, and turn what you learn into new ideas and more content. You will manage our videographer and Junior Social Media Manager, and be the link between our brand, social and paid teams, making content that looks like us and engages fabulous customers and community who are just as passionate about the home as we are.

What you'll do

• Create the strategy. Set the content plan for organic, paid and creators across every channel, linked to launches, campaigns and trading priorities. This includes the social strategy for @mrsalice, @mrsaliceshop and @Serena_fresson.
• Plan every shoot. Agree each shoot with the Head of Brand, who brings our flex studio team together, and check with the paid media team what they need. Arrive with a clear plan and a bank of ideas, and make sure we capture what organic and paid need on the day.
• Make the content. Set the reel plan and edit organic, with our videographer. Turn our best social, campaign and product content into ads that work in the feed, and edit them yourself: statics, carousels, video, hook variants, cutdowns, captions and resizes for each placement.
• Work with creators. With the Junior Social Media Manager, brief creators and customers for UGC and track usage rights.
• Understand the performance. Run structured tests across concepts, hooks, formats and products on Meta, Pinterest, YouTube and Google. Share a weekly view of what is working across organic, paid and creators, and why.
• Get new ideas. Use ad results, customer reviews, site behaviour, competitor ads and trends on TikTok, YouTube and beyond to decide what to make next.
• Make more. Turn what we learn into clear briefs covering format, hook, message and audience. Spot creative fatigue early and keep a steady pipeline of fresh content in every channel.
• Lead the team and keep the brand right. Manage our videographer and Junior Social Media Manager, and work closely with the Head of Brand so everything fits the brand guidelines and the Founder's creative sign-off.

• 3 or more years in creative strategy for paid and organic social, in a direct-to-consumer or ecommerce brand
• Strong at writing briefs, with an eye for what makes people stop scrolling
• Hands-on with editing short-form video for ads in tools such as CapCut or Premiere, with examples you have cut yourself
• Design skills for statics and carousels
• A clear sense of what content builds brand awareness, engagement and sales, organic as well as paid
• Comfortable working closely with designers, photographers and video editors
• A track record of improving ad results through creative testing, with examples you can talk through
• Confident reading Meta Ads Manager and similar platform data
• Organised, able to run several briefs and launches at once while managing and motivating a small team
• A passion for ‘brand engagement’ and strong alignment with the Mrs. Alice brand

• Experience in homeware, interiors, lifestyle, beauty or fashion
• Instagram, TikTok, Pinterest and YouTube experience
• Experience briefing creators and managing UGC

• A super lovely team is the best and most important benefit we offer!
• Generous staff discounts
• Working 1 day from home per week
• Work from abroad days
• Extra day holiday for each year worked
• Pensions
• 33 days holiday
• Super central London location right by Temple tube