Content Creator / Social Media & Marketing Coordinator

Thwaites; Leeds; On-site; GBP 25,000 - 35,000; Full time

Job summary

Thwaites is seeking a passionate Social Media & Marketing Coordinator to enhance online presence for their luxury hotels and restaurants. The role involves content creation, managing social platforms, and supporting marketing campaigns, ensuring an engaging experience for guests.

Benefits

Competitive salary

Wagestream for accessing up to 40% of wages

28 days annual leave, increasing to 33 after 5 years

Health cash plan and 24/7 Employee Assistance Programme

Discounted accommodation, food, and drink

Pension & Life assurance

Enhanced maternity and paternity pay

Apprenticeships available

Long service awards

Bespoke training and development programmes

Qualifications

• 2-3 years experience in social media in a hospitality or retail setting.
• Experience managing social media feeds and creating engaging content.
• Great photographic eye and video creator skills.

Responsibilities

• Creating engaging content for social media posts, reels, and stories.
• Managing social feeds and online community.
• Coordinating influencer and press visits.

Skills

Content Creation

Social Media Management

Attention to Detail

Photography

Video Editing

Writing Skills

Tools

Editing Software

Job description

We’re looking for a passionate and creative Social Media & Marketing Coordinator to bring our unique hotels, luxury spa, treatments, restaurants, and events to life online. As the Local Social Media & Marketing Coordinator, you'll be our in-house storyteller, showcasing everything from indulgent spa experiences and signature wellness treatments to exceptional local dining and exclusive events. While social media will be your main focus, you’ll also support wider marketing activities to drive engagement and awareness whilst growing our following and sales for your hotel. You’ll work as part of the Head Office Marketing and Creative team but work hand in hand with your hotels.

This role will cover Local Social Media and Marketing for Thorpe Park Hotel & Spa, Leeds and Middletons Hotel, York with your primary base being at Thorpe Park Hotel & Spa.

Your day-to-day activities will include:

• Creating engaging content—posts, reels, and stories—that highlight the magic of our hotel.
• Working closely with teams across the hotel to capture and share day-to-day activity across all areas.
• Managing our social feeds and online community, responding directly to day-to-day comments and messages.
• Growing followers and engagement through partnership and competitions.
• Planning and producing seasonal and campaign content, ensuring our channels stay fresh and relevent.
• Owning and delivering the local content calendar.
• Sharing content as appropriate on our internal comms channels.
• Updating the website and OTA's with new photography, menus, events and other key information.
• Supporting with wider campaign launches including sales, summer and Christmas.
• Assisting in executing local marketing campaigns, from fesitve celebrations to events.
• Coordinating influencer and press visits, ensuring they have a seamless experience working with our central team.
• Supporting with the coordination of local photography or video shoots as directed by the creative team.

Who are we looking for:

Are you a master of the written word, curious in nature and obsessive in many ways? If you are a creative individual who has a passion for food, outdoors, staycations, walking, this role could be for you!

We’re looking for someone with 2-3 years experience in socal media in a hospitality or retail setting. You'll also have experience managing social media feeds, with a knack for creating engaging content and be able to demonstrate this. You will have a great photgraphic eye and video creator skills with the ability to use a smartphone and editing tools.

Strong writing skills and attention to detail are key. You will have a proactive, energetic and enthusiastic approach with the ability to work under pressure and juggle multiple tasks.

A full driving licence is required for this role.

In return, we are offering a rewarding role with scope for career progression along with;

• Competitive salary
• Wagestream - the ability to access up to 40% of your wages as you earn them each week
• 28 days annual leave (rising to 33 after 5 years)
• Health cash plan and Employee Assistance Programme available 24/7
• Discounted accommodation, food and drink in our beautiful properties across the country
• Pension & Life assurance
• Employee Assistance Programme
• Enhanced maternity and paternity pay
• Apprenticeships available
• Long service awards, including free meals and free stays with your friends or family
• Bespoke training and development programmes accessible to all
• An engaging & supportive work environment

About Us

Daniel Thwaites, founded in 1807 by Daniel Thwaites, has grown from a small brewery in Blackburn, Lancashire to a diversified hospitality business. Initially focused on brewing, the company expanded under the leadership of Daniel's descendants. By the late 19th century, Thwaites was a well-established brewery with a network of public houses.

A leading name in the hospitality industry, renowned for providing exceptional experiences and services to our guests. We pride ourselves on our luxury accommodations, top-tier dining experiences, and unparalleled customer service.