Content Creator/Creative Editor (Paid Social)

We-Are-Social; Greater London; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

25 days holiday

Pension scheme & life assurance

Work From Anywhere

Job summary

We Are Social in London is seeking a Content Creator or Creative Editor (Paid Social) to own visual content production alongside a Social Media Manager partner. You’ll originate hooks, create high-volume native content for Meta and TikTok, and balance creative craft with measurable performance.

You’ll work autonomously with diverse stakeholders, explore next-gen AI tools to accelerate production, and bring modular design systems to multi-market campaigns with a strong focus on results.

Qualifications

• Proven experience in social media content creation with a strong portfolio.
• Advanced experience across Adobe Creative Suite and CapCut.
• Proactive AI literacy with experience adopting new tools.
• Self-production and mobile-first shooting techniques.
• Excellent communication and stakeholder management skills.
• Collaborative, ego-free approach to creative work.

Responsibilities

• Develop visual concepts, hooks, and references for Meta and TikTok across markets.
• Own production of assets from static to motion content within a unified workflow.
• Apply typography, layout, and color to optimize CTR and conversions.
• Lead modular design templates and asset variation pipelines for rapid testing.
• Produce dynamic animation treatments and motion graphics in AE.
• Utilize AI and automation tools to expand asset production and speed.

Skills

Social content creation

Motion graphics

Self-production

Mobile-first editing

Stakeholder management

Team collaboration

Tools

Adobe After Effects

Adobe Premiere Pro

Adobe Photoshop

Adobe Illustrator

CapCut

Job description

Who We Are

We are the largest global socially-led creative agency, with unrivalled social media and influencer marketing expertise. With over 1,200 people in four continents, we deliver a global perspective to our clients in a time when social media is shaping culture.

We're proud to be a multi award-winning agency, with Cannes Lions, One Show, Webby and Shorty Awards, to name but a few. Our most recent work has seen us help Amazon Music, Lucozade and Adidas deliver some of their biggest and most innovative campaigns to date.

As well as creating for clients, we help educate the wider industry. Our Instagram publication The Feed tracks culture at the speed of social. 6,500 people registered or tuned into our events last year, and our reports garnered more than 20 million views.

The Opportunity

Are you obsessed with creating scroll-stopping visual content, strong motion design principles and know what hooks and editing styles grab attention within the first 2-3 seconds?

Are you hyped about the challenge of exploring next-gen generative AI tools that offer creative exploration and streamline production process of high-volume paid social content at pace?

Do you want real creative autonomy as part of a tight creative duo for one of the world’s most recognisable food delivery brands?

We’re looking for a Content Creator or Creative Editor (Paid Social). You’ll be working as one half of a tight creative duo alongside a Social Media Manager partner, taking full ownership of visual content production and execution, blurring traditional discipline lines with hands‑on approach, and balancing creative craft with measurable performance outcomes.

This is a mid-to-senior level, that requires real creative autonomy and experience working independently with a variety of stakeholders. You will be originating and executing visual concepts, hooks, and creative references for Meta and TikTok across international, multi-market accounts. You should find a modular design system and next-gen tool exploration more exciting than intimidating, bringing a perfect blend of production and strategic visual thinking to every piece of content.

You are required to already hold a UK Right to Work as well as be able to attend the London office 3 days a week (Tuesday to Thursday).

What You’ll Have Delivered Elsewhere

• Spearheaded visual direction and hooks prior to brief issuance, eliminating kickoff bottlenecks and streamlining pre-production timelines.
• Championed original visual concepts while integrating partner feedback, resulting in seamless cross-functional alignment and elevated creative output.
• Managed complete asset lifecycles from initial capture to final deployment, consistently hitting tight publishing deadlines with minimal managerial oversight.
• Adopted generative AI tools (such as Gemini, Claude, Firefly, and CapCut Midjourney) and automated workflow engines (like Celtra, Automated Creative or Smartly) , significantly expanding asset production capacity and reducing turnarounds.
• Developed modular design templates and optimized asset variation pipelines, accelerating overall output without compromising visual craft.
• Produced dynamic animation treatments, motion graphics, and video cuts in After Effects, demonstrably driving audience retention across feed environments.
• Applied core layout, typography, and color hierarchy principles to directly optimize click-through rates and campaign conversions across paid social channels.
• Leveraged automated platforms like Celtra, Automated Creative or Smartly and structured design systems to build scalable asset variations, enabling rapid multi-variant testing and iteration.
• Delivered a full spectrum of creative assets; from polished statics to lo-fi native TikTok content, within a single unified workflow, ensuring brand consistency across platforms.
• Formatted visual hooks, pacing, and native on-screen text to instantly stop feed scrolling and boost viewer engagement.
• Transformed core visual elements across various ad placements and formats, maximising content value while preventing ad fatigue.
• Self-produced vertical video shoots with strategic framing, cutting down post-production revision cycles and accelerating time-to-market.
  

What Else Are We Looking For?

• Proven experience in social media content creation, motion graphics, or a closely related discipline, with a strong portfolio of social-first, high-volume, multi-format paid social content ideated and created for Meta and TikTok across international, multi-market accounts.
• Advanced experience across Adobe Creative Suite (After Effects, Premiere Pro, Photoshop, Illustrator) paired with mobile-first editing platforms like CapCut.
• Proactive AI literacy, with a strong track record of actively exploring and integrating emerging tools and automated workflow engines into your daily creative process.
• Solid experience in self-production, lo-fi shoot execution, and mobile-first capturing techniques.
• Excellent communication and stakeholder management skills, with proven experience working independently with a variety of external clients and internal teams.
• A collaborative, ego-free approach to creative work: you do not protect ideas, you build on them, and you are energized by working closely with a creative partner.
• You understand that this content exists to drive measurable performance outcomes, not just engagement, and design with that in mind.

Our Culture and the Nice Stuff

Equity, Diversity and Inclusion runs in the water here at We Are Social. We are transparent about the changes that are needed, we are focused on making real strides, both internally and within the industry and we strive to truly be a workplace that represents, supports and advocates for ALL. Our Charter for Change in the UK can be found here which details our focus areas across People, Work and Culture in 2026.

Inclusion at every level is crucial to creative innovation and success, and we want to create a workplace where everyone feels a sense of belonging. We welcome and encourage talent from ALL backgrounds and are committed to creating a representative team that can deliver creative excellence. If you require any support, adjustments or accommodations for any reason whatsoever during the recruitment process, please let us know via [e-mail]
So let’s get to the good stuff, we offer all those things you would naturally expect; 25 days holiday, pension scheme & life assurance. But what we love most is connection, so we have our WAS Passport and Work From Anywhere schemes which allow you to truly connect to colleagues all over the world!

But what’s life around here really like day-to-day? Well, we ask our people regularly what they think about us/their role and here are some of the most common things they say:

• I value my manager we have a good relationship
• We love to ‘get social’ with the people I work with
• Trusted to get on with the job, without ‘micro-management’!