Content Creator

WWF-UK; Woking; Hybrid; GBP 32,000 - 54,000; Full time

Benefits offered by this job

Annual leave 26–31 days

Flexible working options

Pension contribution 7.5%–10%

Learning and development

Wellbeing initiatives

Job summary

WWF-UK is seeking a Content Creator to bring our conservation work to life through bold visual storytelling. You’ll shoot and edit content for digital and social channels, developing platform-specific assets and maintaining alignment with WWF-UK’s brand and tone.

Working across Brand & Design, Social Media and Fundraising, you’ll turn complex environmental topics into clear, engaging content and collaborate with freelancers and agencies to deliver campaigns and events throughout the year.

Qualifications

• Significant experience creating high-quality visual content for digital and social channels.
• Strong editorial judgement and storytelling skills for diverse audiences.
• Experience shooting and editing video with Adobe Creative Suite (Premiere Pro / After Effects).
• Proven ability to work within a brand identity, with accessibility and accuracy.

Responsibilities

• Create high-quality content for digital and social channels from concept to delivery.
• Develop platform-specific assets and adapt stories for different audiences.
• Collaborate with Brand & Design, Social Media, and fundraising teams.
• Lead or brief freelancers and agencies as needed.

Skills

Video editing

Visual storytelling

Editorial judgement

Collaboration

Social media knowledge

Creative thinking

Project management

Tools

Adobe Premiere Pro

After Effects

Photoshop

Job description

**PLEASE NOTE, APPLICATIONS CLOSE 25/09/2026**

Join us at WWF-UK – Content Creator

Location: Living Planet Centre, Woking, Surrey

Contract: Permanent, fulltime (35 hours)

Hybrid working: Minimum 40% in person collaboration per month

About the role

We’re excited to be recruiting a Content Creator to help bring WWF-UK’s work to life through bold, engaging visual storytelling.

Brand is the umbrella which unites our entire organisation. Our inhouse Brand and Design team is the beating heart of brand creativity, and most of our brand campaigns originate here. We also work with external agencies, and we lead internal teams. This ensures our brand message is central to everyone’s strategy, and that we’re aligned and impactful across all our audiences. You may have seen us across the London Underground and beyond, heard us on the radio and experienced us across the breadth of social channels – we're building our brand and our ambition is to be unmissable.

We champion creativity and good design thinking within the guidelines of our visual and verbal identity, leading brand & communications strategy, brand marketing, brand experience and creative design.

You’ll create high-quality content that helps people connect with our mission, understand the impact of our work and feel inspired to support action for nature.

Working across digital and social channels, you’ll take ideas from initial concept through to final delivery, creating content that is clear, compelling and made for the platform and audience it needs to reach.

You’ll work closely with colleagues across Brand & Design, Social Media, Supporter Experience, Corporate Communications and Fundraising, as well as external freelancers and agencies, to develop content that supports campaigns, fundraising activity, events and key moments throughout the year.

This is a hands‑on creative role. You’ll be comfortable shooting and editing film, developing visual concepts, creating platform‑specific assets and shaping stories from sometimes complex subject matter. You’ll also help make sure content feels consistent with WWF-UK’s brand, tone of voice and visual identity.

You’ll have a strong eye for what makes a story land, and you’ll use that judgement to connect WWF-UK’s work with relevant cultural moments, emerging formats and changing audience behaviours.

You’ll also play an important role in helping us continually improve how we create content, testing new ideas and formats and working closely with the Social Media team to understand what is performing well and where we can do things differently.

We’re looking for someone who is creative, curious and comfortable working at pace. You’ll be able to balance strong creative instincts with accuracy, accessibility and attention to detail, making sure the content you create is engaging, inclusive and rooted in WWF-UK’s expertise and evidence.

Skills and experience

You’ll bring the following skills and experience to succeed in this role:

• Significant experience creating high-quality visual content for digital and social channels, from initial concept through to final delivery
• Strong editorial judgement and visual storytelling skills, with the ability to turn complex subjects into clear, engaging content for different audiences
• Experience shooting and editing video content, with strong working knowledge of Adobe Creative Suite, including Premiere Pro or equivalent editing software
• Good understanding of social and digital platforms, including formats, audience behaviours and content best practice
• Experience creating content within an established brand identity, with strong attention to accuracy, accessibility and consistency
• Strong organisational skills, with the ability to manage multiple priorities and deliver high-quality work at pace
• Strong collaboration skills, with experience working across different teams and responding constructively to feedback
• Working knowledge of After Effects or other motion graphics and animation tools
• Confidence briefing or managing freelancers, creatives or agencies
• Ability to use audience insight or performance data to improve content
• Familiarity with charity, purpose‑led or complex organisational environments
• An interest in creating content around environmental, social or science‑based topics

What we offer

We believe in rewarding our team with more than just a salary. Here’s what you can expect:

• Annual leave starting at 26 days a year, rising one day each year to 31 days plus bank holidays
• Flexible working options, to support your work life balance
• 7.5% employer contribution to pension, rising to 10% with employee contribution
• Learning and development opportunities to help you grow
• Regular wellbeing initiatives to support your health and happiness.

This is a UK based contract, and you are required to have the Right to Work in the UK. Unfortunately, we’re unable to offer sponsorship and any offer of employment will be subject to evidence of your Right to Work in the UK.

This role is hybrid with a minimum 40% of your contracted hours spent at our beautiful UK head office, the Living Planet Centre in Woking, Surrey, where you’ll hot desk among trees and gardens.

About WWF-UK

We’re a global conservation charity with millions of supporters and hundreds of projects around the world.

At WWF-UK, we’re bringing our world back to life. Protecting what’s left isn’t enough. We’re racing to restore nature and prevent catastrophic climate change. And it’s a race we can win with everyone’s help.

We’re courageous, passionate, and driven by science. For more than 60 years we’ve been at the forefront of global efforts to protect wildlife and the natural world. We work with integrity, collaboration and deep respect for those we partner with.

Our Diversity Promise to You

At the heart of our mission is a simple truth: the planet needs everyone. That means you - in all your uniqueness, regardless of age, disability, gender identity, marital status, race, faith or belief, sexual orientation, socioeconomic background, or how you choose to express yourself.

We don’t do stereotypes. We work together with purpose, driven by passion and enhanced by respect, courage, and integrity. We pull together from all walks of life to fight for a better future, and we want you to feel supported every step of the way.

We’re proud to be a Disability Confident employer and are committed to creating an inclusive workplace where everyone feels they belong. We actively encourage applications from people of all backgrounds and identities.

So, if there’s anything we can do to make your application or interview experience more comfortable or accessible, just give our Talent Acquisition Team a shout at [e-mail].

Safeguarding Commitment

Just as we celebrate diversity in all its forms, we are equally dedicated to creating a safe environment for every person we work with or encounter.

Our commitment extends to children, adults at risk, and individuals experiencing any form of vulnerability, whether temporary or permanent.

We proudly stand behind CAPSEAH (Common Approach to Protection from Sexual Exploitation, Sexual Abuse and Sexual Harassment) and put this commitment into action through clear policies, thorough training, and recruitment checks tailored to each role, which may include external vetting.

If you ever have a concern, however big or small, know that there are confidential channels ready to support you at WWF-UK. We promise to respond promptly and with care, because protecting every individual is at the heart of everything we do.