Content Creator

The Marketing Meetup; Sutton-in-Ashfield; Hybrid; GBP 25,000 - 36,000; Full time

Benefits offered by this job

Free Food Friday

£50 voucher towards food bill monthly

£20 JMP stock allowance

Discretionary Christmas Bonus

Employee Assistance Programme

Benenden Healthcare

Extra holiday with long service +5

Your Birthday off

Christmas & New Year off

Staff events

Job summary

JM Posner Ltd is seeking a creative Content Creator to join the marketing team. You will identify trends, create engaging content, and showcase JM Posner products to a B2B audience.

Ideally you have a passion for food and baking, experience with short-form video and a strong eye for trends. You will work with the in-house Content Producer to drive engagement and brand awareness, with on-site duties at Sutton-in-Ashfield and a planned move to Huthwaite later this year.

Qualifications

• Proven experience creating content for social media, email and web (ideally within food, drink, or FMCG)
• Strong understanding of short-form video platforms (TikTok, Instagram Reels, YouTube Shorts) and what drives engagement on each
• A sharp eye for trends, with the ability to spot and act on them quickly
• Confident writing hooks, captions and copy that stop the scroll and hold attention
• Creative flair, with a genuine interest in food, baking, and product experimentation
• Analytical mindset, comfortable using platform insights and analytics tools to track performance and inform decisions
• Strong communication and collaboration skills, able to work closely with the wider marketing team
• Highly organised, able to manage multiple pieces of content and deadlines at once
• Self-motivated and proactive, always looking for new opportunities and ideas rather than waiting to be briefed

Responsibilities

• Create engaging, high-quality content for use across our channels (including socials, email and website)
• Develop ideas showcasing JM Posner products in creative, trend-led ways
• Develop strong hooks to maximise engagement and reach
• Stay on top of social media trends within food, baking, and broader culture
• Analyse competitor content and identify opportunities to differentiate
• Bring proactive ideas for reactive and trend-led content
• Explore new and exciting ways to use our product range
• Experiment with recipes, techniques, and formats
• Translate trends into commercially relevant content ideas
• Monitor content performance and learn what works
• Continuously refine content approach based on insights
• Contribute to overall marketing strategy, working closely with the rest of the marketing team
• To comply with JM Posner Health & Safety Policies/Procedures
• To comply with JM Posner Food Safety Policies and promote a food safety culture
• The above description does not necessarily itemise all jobs the jobholder will be required to do
• To assist in any other administrative tasks as required

Skills

Content creation

Short-form video platforms

Trend spotting

Hooks & copywriting

Creativity

Analytics & insights

Communication & collaboration

Organisation

Proactivity

Job description

We are looking for a creative, trend-driven Content Creator (ideally with a passion for food and baking) to join our growing marketing team. Working alongside our inhouse Content Producer, this role will be responsible for identifying emerging trends, creating engaging content, and showcasing innovative ways to use JM Posner products to drive engagement and brand awareness to our B2B audience.

Duties

Content Creation & Execution

• Create engaging, high-quality content for use across our channels (including socials, email and website)
• Develop ideas showcasing JM Posner products in creative, trend-led ways
• Develop strong hooks to maximise engagement and reach

Trend & Competitor Analysis

• Stay on top of social media trends within food, baking, and broader culture
• Analyse competitor content and identify opportunities to differentiate
• Bring proactive ideas for reactive and trend-led content

Product Application & Innovation

• Explore new and exciting ways to use our product range
• Experiment with recipes, techniques, and formats
• Translate trends into commercially relevant content ideas

Performance & Optimisation

• Monitor content performance and learn what works
• Continuously refine content approach based on insights
• Contribute to overall marketing strategy, working closely with the rest of the marketing team

Miscellaneous

• To comply with JM Posner Health & Safety Policies/Procedures.
• To comply with JM Posner Food Safety Policies and promote a food safety culture.
• The above description does not necessarily itemise all jobs the jobholder will be required to do.
• To assist in any other administrative tasks as required.

Skills

• Proven experience creating content for social media, email and web (ideally within food, drink, or FMCG)
• Strong understanding of short-form video platforms (TikTok, Instagram Reels, YouTube Shorts) and what drives engagement on each
• A sharp eye for trends, with the ability to spot and act on them quickly
• Confident writing hooks, captions and copy that stop the scroll and hold attention
• Creative flair, with a genuine interest in food, baking, and product experimentation
• Analytical mindset, comfortable using platform insights and analytics tools to track performance and inform decisions
• Strong communication and collaboration skills, able to work closely with the wider marketing team
• Highly organised, able to manage multiple pieces of content and deadlines at once
• Self-motivated and proactive, always looking for new opportunities and ideas rather than waiting to be briefed

Additional Benefits

• Free Food Friday on the last Friday of each month, we buy takeaway in for lunch.
• £50 voucher towards your food bill each month, pro rota (provided through Love2Shop, payable following first full month)
• £20 allowance to spend on JMP stock.
• Discretionary Christmas Bonus.
• Employee Assistance Programme.
• Benenden Healthcare.
• Increased holiday with long service upto +5 days.
• Your Birthday, Christmas Eve and New Years Eve off, on top of your 20 days annual leave.
• Christmas and Mid Year Staff Events.

We are currently based in Sutton In Ashfield (NG17 5LD) however we'll be moving to Huthwaite in November/December 2026 (NG17 2JN).

Join us at JM Posner Ltd and be part of a vibrant team that values creativity, initiative, and impactful storytelling. Help us connect with audiences worldwide through compelling content that showcases our passion for quality products!