Trend-Driven Food Content Creator

The Marketing Meetup; Sutton-in-Ashfield; Hybrid; GBP 25,000 - 36,000; Full time

Benefits offered by this job

Free Food Friday

£50 voucher towards food bill monthly

£20 JMP stock allowance

Discretionary Christmas Bonus

Employee Assistance Programme

Benenden Healthcare

Extra holiday with long service +5

Your Birthday off

Christmas & New Year off

Staff events

Job summary

JM Posner Ltd is seeking a creative Content Creator to join the marketing team. You will identify trends, create engaging content, and showcase JM Posner products to a B2B audience.

Ideally you have a passion for food and baking, experience with short-form video and a strong eye for trends. You will work with the in-house Content Producer to drive engagement and brand awareness, with on-site duties at Sutton-in-Ashfield and a planned move to Huthwaite later this year.

Qualifications

• Proven experience creating content for social media, email and web (ideally within food, drink, or FMCG)
• Strong understanding of short-form video platforms (TikTok, Instagram Reels, YouTube Shorts) and what drives engagement on each
• A sharp eye for trends, with the ability to spot and act on them quickly
• Confident writing hooks, captions and copy that stop the scroll and hold attention
• Creative flair, with a genuine interest in food, baking, and product experimentation
• Analytical mindset, comfortable using platform insights and analytics tools to track performance and inform decisions
• Strong communication and collaboration skills, able to work closely with the wider marketing team
• Highly organised, able to manage multiple pieces of content and deadlines at once
• Self-motivated and proactive, always looking for new opportunities and ideas rather than waiting to be briefed

Responsibilities

• Create engaging, high-quality content for use across our channels (including socials, email and website)
• Develop ideas showcasing JM Posner products in creative, trend-led ways
• Develop strong hooks to maximise engagement and reach
• Stay on top of social media trends within food, baking, and broader culture
• Analyse competitor content and identify opportunities to differentiate
• Bring proactive ideas for reactive and trend-led content
• Explore new and exciting ways to use our product range
• Experiment with recipes, techniques, and formats
• Translate trends into commercially relevant content ideas
• Monitor content performance and learn what works
• Continuously refine content approach based on insights
• Contribute to overall marketing strategy, working closely with the rest of the marketing team
• To comply with JM Posner Health & Safety Policies/Procedures
• To comply with JM Posner Food Safety Policies and promote a food safety culture
• The above description does not necessarily itemise all jobs the jobholder will be required to do
• To assist in any other administrative tasks as required

Skills

Content creation

Short-form video platforms

Trend spotting

Hooks & copywriting

Creativity

Analytics & insights

Communication & collaboration

Organisation

Proactivity

Job description

JM Posner Ltd is seeking a creative Content Creator to join the marketing team. You will identify trends, create engaging content, and showcase JM Posner products to a B2B audience.

Ideally you have a passion for food and baking, experience with short-form video and a strong eye for trends. You will work with the in-house Content Producer to drive engagement and brand awareness, with on-site duties at Sutton-in-Ashfield and a planned move to Huthwaite later this year.