Social Content Creator

JD Healthcare Group

Greater London

On-site

GBP 30,000 - 46,000

Full time

14 days+

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Benefits offered by this job

32 days annual leave including bank-h

Life assurance

Pension plan

Workplace Nursery Scheme

MyGym discounts

Staff treatment discounts

EV Car Scheme and Cycle2Work

Perkbox benefits platform

Health and wellness programmes

Ongoing learning and development

Job summary

JD Healthcare Group is seeking a creative Social Content Creator to bring our fertility and reproductive care brands to life with engaging, educational content across multiple platforms. You will work hands‑on, filming and editing video and photography, and story‑building for patient‑focused narratives.

You will collaborate with marketing teams, schedule content calendars, analyse results on Sprout Social, and stay ahead of industry trends to drive patient acquisition and brand growth.

Qualifications

Experience creating content for social media channels.
Strong videography, photography and editing skills.
Experience creating short‑form video content.
Proficiency in Canva, CapCut, Adobe Creative Suite or equivalent tools.
Excellent storytelling and copywriting skills.
Strong organisational skills and attention to detail.
Ability to manage multiple projects simultaneously.
Comfortable working independently and proactively.
Experience presenting or appearing in social content.

Responsibilities

Create engaging social‑first content across Instagram, Facebook, TikTok, LinkedIn and YouTube.
Capture and edit high‑quality video and photography content.
Ideate and produce reels, short‑form videos, interviews, behind‑the‑scenes content and educational content.
Create content that supports brand campaigns, events and commercial objectives.
Build and maintain a library of social assets.
Be able to present on camera, including explainer videos, clinic tours, event coverage and social‑first content series.
Identify opportunities to showcase authentic patient stories and experiences on social.
Work sensitively and professionally with patients, donors and families to create engaging content.
Support the development of case studies, testimonials and advocacy content.
Bring brand campaigns and initiatives to life through social storytelling and strong visuals.
Work closely with the Head of Marketing and Content Copywriter to deliver social content plans across all brands.
Support the creation of monthly content calendars.
Schedule all social posts on Sprout Social and analyse metrics.
Monitor social trends and identify opportunities for timely content.
Identify and build relationships with relevant influencers, creators and brand advocates.
Support the development of creator partnerships and ambassador programmes.
Coordinate influencer content and activity.
Monitor performance and identify opportunities for growth.
Travel to attend events, exhibitions, open days/evenings and clinic activities as required.
Capture content during events for live and post‑event use.
Work closely with the Events Manager to maximise content opportunities to promote events.
Travel to regional clinics to create local social content.
Work closely with the Marketing Team, regional clinics and clinical teams.
Support content requirements across campaigns and initiatives.
Ensure social content reflects business priorities and marketing objectives.
Monitor content performance and engagement metrics providing a monthly report.
Provide recommendations for optimisation and improvement.
Identify content themes and formats that drive engagement and reach.
Stay up to date with platform developments and emerging trends.

Skills

Videography

Photography

Editing

Short-form video

Canva

CapCut

Adobe Creative Suite

Storytelling

Copywriting

Project management

On-camera presence

Tools

Canva

CapCut

Adobe Creative Suite

Job description

About Us

JD Healthcare Group is one of the UK's leading fertility and reproductive healthcare providers, operating brands including London Women's Clinic, London Egg Bank, London Sperm Bank, KindIVF, Surrey Park Women's Clinic and Elective Egg Freezing across the United Kingdom. Since 1985, we have been supporting individuals and families through some of the most significant journeys of their lives — combining world‑class clinical expertise with genuine human care. Everything we do is driven by a shared purpose: helping people build the families they dream of.

About the Role

We are seeking a creative, proactive and highly organised Social Content Creator to bring our brands to life through engaging, educational and inspiring content.

Working across London Women's Clinic, Kind iVF, London Sperm Bank and related brands, this role will be responsible for creating compelling social‑first content that builds trust, increases engagement and supports patient acquisition.

The successful candidate will be a natural storyteller, confident creating both video and photography content, comfortable working with patients and clinicians, a clear communicator that is happy being on camera, and passionate about creating content that informs, inspires and connects with audiences.

This is a hands‑on role requiring creativity, initiative and a strong understanding of social media trends and best practice

What You Will Do

Content Creation

Create engaging social‑first content across Instagram, Facebook, TikTok, LinkedIn and YouTube.
Capture and edit high‑quality video and photography content.
Ideate and produce reels, short‑form videos, interviews, behind‑the‑scenes content and educational content.
Create content that supports brand campaigns, events and commercial objectives.
Build and maintain a library of social assets.
Be able to present on camera, including explainer videos, clinic tours, event coverage and social‑first content series

Storytelling & Patient Content

Identify opportunities to showcase authentic patient stories and experiences on social.
Work sensitively and professionally with patients, donors and families to create engaging content.
Support the development of case studies, testimonials and advocacy content.
Bring brand campaigns and initiatives to life through social storytelling and strong visuals

Social Media Support

Work closely with the Head of Marketing and Content Copywriter to deliver social content plans across all brands.
Support the creation of monthly content calendars.
Schedule all social posts on Sprout Social and analyse metrics.
Monitor social trends and identify opportunities for timely content

Influencer & Creator Partnerships

Identify and build relationships with relevant influencers, creators and brand advocates.
Support the development of creator partnerships and ambassador programmes.
Coordinate influencer content and activity.
Monitor performance and identify opportunities for growth.

Events & Content Capture

Travel to attend events, exhibitions, open days/evenings and clinic activities as required.
Capture content during events for live and post‑event use.
Work closely with the Events Manager to maximise content opportunities to promote events.
Travel to regional clinics to create local social content.

Collaboration