Brand Editorial Copywriter

The Bartlett School of Planning UCL; London; Hybrid; GBP 43,000 - 52,000; Full time

Job summary

An established institution is seeking a dynamic Vice-President for External Engagement to lead brand initiatives ahead of its bicentenary celebrations. This role involves crafting compelling narratives and maintaining the brand's tone across various platforms. The ideal candidate will possess a strong background in copywriting and content strategy, showcasing their ability to enhance the university's public prominence and reputation. Join a forward-thinking team dedicated to innovation and inclusivity, and play a crucial role in shaping the future of this prestigious university.

Benefits

27 days annual leave plus bank holidays

Defined benefit pension scheme

Cycle to work scheme

On-site nursery and gym

Enhanced parental leave

Employee assistance programme

Discounted medical insurance

Qualifications

• Proven experience as a copywriter with a strong portfolio.
• Ability to create compelling brand copy and content strategies.

Responsibilities

• Develop and maintain the brand tone of voice and personality.
• Create copy for brand tools, resources, and guidelines.

Skills

Copywriting

Content Strategy

Editorial Skills

Brand Development

Education

Bachelor's Degree in English

Bachelor's Degree in Journalism

Bachelor's Degree in Communications

Job description

Ref Number B23-00132

Professional Expertise: External Engagement, Communications, Marketing and Events Department

Position: Vice-President (External Engagement) (B23)

Location: London

Working Pattern: Full time

Salary: £43,374 - £51,860

Contract Type: Fixed-term

Working Type: Hybrid

Available for Secondment: Yes

Closing Date: 20-May-2025

About Us

UCL is a radically different university. Founded in 1826 in the heart of London, we were the first university in England to welcome students of any religion and the first to welcome women to university education. Today UCL has over 40,000 students and 13,000 staff and is one of the world’s top 10 universities. The Vice-President External Engagement (VPEE) team delivers communications and marketing activity for UCL, working to ensure UCL’s public prominence, reputation, and influence reflect the university’s excellence in knowledge creation, education, and innovation.

The department of the Vice-President External Engagement coordinates UCL’s engagement with a range of audiences, raising the university’s profile and influence, and managing its reputation. It promotes the public value of UCL’s research and partnerships to the future of Britain and globally. It is a service-driven function made up of communications and marketing professionals who deliver sector-leading media relations, public affairs, institutional communications, brand and integrated marketing, student recruitment, and events.

About The Role

In the run-up to our bicentenary celebrations in 2026, we have undertaken extensive discovery work to develop our brand with a future-facing narrative that also reflects our past achievements and a refreshed visual identity. This significant strategic change initiative requires an experienced Brand Editorial Copywriter who can bring the new brand to life.

Reporting to the Senior Brand Creative Manager (VP External Engagement), they will develop and maintain the brand tone of voice, personality, uphold the new brand pillars, and UCL narrative across all content. They will work on copy for our brand tools, resources, toolkits, brand webpages, and Brand SharePoint site, as well as brand guidelines to engage and inspire audiences.

This is a full-time fixed-term post available from 1 June 2025 to 31 July 2026.

About You

The successful candidate will have a bachelor’s degree in English, Journalism, Communications, or a related field, or equivalent work experience.

Proven experience as a copywriter, with a portfolio showcasing your ability to create compelling brand copy, is essential.

Strong writing and editorial skills, the ability to review and edit content for accuracy, clarity, and consistency, and experience adhering to brand and editorial guidelines, tone of voice, and brand personality are required. Experience in creating and delivering content strategies is also essential.

What We Offer

• 27 days annual leave plus 8 bank holidays and 6 closure days
• Additional 5 days’ annual leave purchase scheme
• Defined benefit career average revalued earnings pension scheme (CARE)
• Cycle to work scheme and season ticket loan
• Immigration loan
• Relocation scheme for certain posts
• On-site nursery and gym
• Enhanced maternity, paternity, and adoption pay
• Employee assistance programme: Staff Support Service
• Discounted medical insurance

Visit https://www.ucl.ac.uk/work-at-ucl/rewards-and-benefits to find out more.

Our Commitment to Equality, Diversity, and Inclusion

As London’s Global University, we know diversity fosters creativity and innovation. We are committed to equality of opportunity, fairness, and inclusivity, and want our community to reflect the diversity of the world’s talent.

We particularly encourage applications from candidates underrepresented in UCL’s workforce, including those from Black, Asian, and ethnic minority backgrounds; disabled people; LGBTQI+ people; and women, especially for Grade 9 and 10 roles.

Available Documents

• Download: Brand Editorial Copywriter job description.docx