Content Campaign Lead: AI-Driven Brand Growth

Cera; England; On-site; GBP 42,000 - 64,000; Full time

Job summary

Cera is seeking a creative, AI‑savvy marketing professional to drive brand growth and audience engagement through end‑to‑end, integrated campaigns across multiple channels. This role blends graphic design, video production, copywriting, and web content publishing, with AI‑driven workflows to accelerate ideation, messaging variation, and asset prototyping.

You will own content calendars, publish to the CMS, optimise conversion, and report on performance to help Cera extend its leadership in

Qualifications

• Campaign experience: Proven track record of managing and delivering successful multi-channel marketing campaigns from scratch.
• Design & tool proficiency: Hands-on, professional experience with Figma, Canva, Adobe Creative Suite, and Mailchimp.
• Web creation skills: Direct experience building and formatting webpages, managing a CMS, and understanding basic digital UX principles.
• AI-literate: Highly proficient in leveraging generative AI tools to support daily tasks, with a strong understanding of prompting and refining AI outputs.
• Instinctive storyteller: Ability to tell a compelling story across media types, from video to written articles and social posts.
• Project management: Strong organisational skills to manage multiple creative projects concurrently.

Responsibilities

• Campaign Ideation, Planning & AI Integration: Lead brainstorming for brand, product, and content-led storytelling; integrate AI tools into the creative process.
• Video Production & Editing: Shoot and edit video content to engage target audiences and drive engagement.
• Visual Asset & Graphic Design: Create high-quality assets and maintain brand guidelines across campaigns.
• Webpage Creation & Content Publishing: Build campaign landing pages, publish content via CMS, and optimise layout for conversions.
• Copywriting & Storytelling: Develop compelling copy and scripts for multi-channel campaigns across media types.
• Campaign Execution & Performance Analysis: Monitor KPIs, track open rates, conversions, and social engagement to refine future campaigns.
• Social Media Monitoring: Track sentiment, alert team to risks, and identify trends to improve content strategy.

Skills

Campaign ideation

Design & tools

Web creation

AI-literate

Storytelling

Project management

Tools

Figma

Canva

Adobe Creative Suite

Mailchimp

Job description

Cera is seeking a creative, AI‑savvy marketing professional to drive brand growth and audience engagement through end‑to‑end, integrated campaigns across multiple channels. This role blends graphic design, video production, copywriting, and web content publishing, with AI‑driven workflows to accelerate ideation, messaging variation, and asset prototyping.

You will own content calendars, publish to the CMS, optimise conversion, and report on performance to help Cera extend its leadership in