Content & Brand Experience Director

GroupM; London; On-site; GBP 70,000 - 90,000; Full time

Job summary

A leading global media agency is seeking a Content & Brand Experience Director to lead strategic planning and delivery of content solutions. This role involves collaboration across teams, client relationship management, and innovative thinking to drive growth for clients. Ideal candidates will possess excellent communication skills, a strong understanding of media systems, and the ability to inspire teams while managing large-scale campaigns.

Qualifications

• Excellent knowledge of content disciplines and creative thinking.
• Experience in managing teams and delivering large campaigns.

Responsibilities

• Lead the response to briefs and develop content solutions.
• Build strong client relationships and manage multiple projects.

Skills

Effective Communication

Relationship Management

Strategic Thinking

Multitasking

Tools

Media explorer

Prisma

AURA

E-telmar

Techedge

ad-dazzle

Job description

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Content & Brand Experience Director, AD level

About the role:

As a Content Director you will work as a senior member of the Wavemaker Content team – leading across the response to brief to positively provoke growth, with responsibility for strategic planning and delivery of Content Partnership solutions.

The role will require a great deal of collaboration with Wavemaker Studio, your client team, and other specialist teams across the Agency, as well as overseeing the delivery of multiple cross-function projects at one time.

You will build excellent relationships with your clients at the highest level and act as a trusted advisor to them and their other agencies to maximize their partnership opportunities.

You will take a senior and commercially accountable role in the team with responsibility for first-class creative planning and delivery, leading by example and developing team members.

You will have excellent knowledge of a range of content disciplines and have a passion to continuously learn and apply new creative thinking to client solutions.

In this role, you will:

As a Content Director, you will be the owner of the brief, working with senior team members to create the right team to respond to each brief.

Based on your knowledge of Wavemaker OS and Positive Provocation you will understand the role of Wavemaker Content’s range of creative solutions and disciplines.

In turn, leading the brief response team (and drawing support from Content Leads as necessary), you will help generate and lead creative solutions.

You will be capable of inspiring confidence in the right creative solution for our clients – and able to pitch these solutions in formal and informal environments, using your broad understanding of the media landscape.

Other core responsibilities include:

Client Servicing – Engendering strong relationship with clients as a trusted advisor and ensuring yourself and the team handle requests in a professional, timely, and accurate manner.

Planning and Delivery – Collaborating with the wider Wavemaker teams to generate excellent content solutions. Inspire the confidence in the right creative solutions and can pitch these to clients successfully.

Campaign Management & Performance - Excellent projects management experience and the ability to deliver scale campaigns seamlessly and to mentor your team to deliver the same.

Commercials – Excellent expertise in WM content internal processes and a strong understanding of the commercial model with the ability to pro-actively generate income opportunities.

Team – Management of Content Managers and Executives inspiring excellence in delivery and a good team ethic.

Innovation & Collaboration – Having strong relationships with partners at a senior level, future facing and aware of innovations and developments that will help meet our client’s business needs.

Technical Skills – Excellent knowledge of media systems such as Media explorer, Prisma, AURA, E-telmar, Techedge, ad-dazzle or equivalent.

Core skills:

• Effective Communication: Can lead dialogues between and with technical and non-technical people, by presenting a strong case and negotiating well; explains things clearly, challenges ideas effectively and argues in favor of operational processes; determines and utilizes the appropriate communication channels; and employs active listening.
• Relationship Management and Account development: Cultivates, nurtures, and grows relationships with key clients and stakeholders, and decision-makers internally, externally, and virtually.
• Stakeholder Relationships: Demonstrates knowledge of the agencies (or clients) organization structure and people, client relationships, business strategy, industry, and challenges. Cultivates, nurtures and grow relationships with key clients and stakeholders and decision makers internally, externally, and virtually.
• Strategic Thinking and Planning: Uses analytics, data, market knowledge and critical thinking to understand and solve client challenges.
• Adjusts strategic plans in line with emerging trends and products that may drive client objectives and ROI s.
• Multitasking and Prioritisation: Adapts to rapidly changing events and environments whilst accurately judging priorities and keeping track of details. Balances several projects and tasks simultaneously with minimal error and without losing track of important details or deliverables.
• Communication and Presentations: Communicates with clarity and precision, presenting complex information in a concise format that is audience appropriate.
• Idea Creation: facilitating the generation of new ideas or creative solutions to a client brief in the pursuit of unrivalled work.
• Strategic Partnership Management: Managing and taking ownership of content partnership campaigns from start to completion, including using critical thinking to understand and solve client challenges, content creation, optimisations, delivery, and reporting. Applying and learning from best practice knowledge and partnership excellence.
  
  

About Wavemaker UK:

Wavemaker is a global media agency. We believe there is a better way to grow. By leveraging our deep understanding of audiences, Provocative Planning process and the world’s largest database of purchase journeys, we deliver exceptional growth for clients including Audible, Nationwide, Danone, Asahi and Morrisons.

Unlike traditional linear media planning, our modular approach combines machine learning and human intelligence to unlock, maximise and transform growth for the world’s leading brands and businesses.

A part of GroupM, WPP’s global media investment management company, our 7,650 people across 88 markets are defined by their attitude of positive provocation, which means:

• deep knowledge of our clients’ business
• the confidence to challenge what’s gone before
• the support to go further than we thought possible.
  
  

Discover more at wavemakerglobal.com/uk or follow us @WavemakerUK.

We are an equal opportunities employer and support the life choices of our employees

All GroupM agencies are equal opportunities employers and welcome applications from all suitably qualified persons regardless of their race, gender identity, disability, culture/religion/belief, sexual orientation, or age.

We support the life choices of our employees, offering generous family and carer friendly policies.

(Please note this is a UK based role and requires individuals to have the right to work in this location)

www.wavemakerglobal.com

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Market Research, Advertising Services, and Online Audio and Video Media

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