Content and Campaigns Manager

JR United Kingdom; Bedford; On-site; GBP 35,000 - 55,000; Full time

Job summary

A global financial services association is seeking a Content and Campaigns Manager to lead their content strategy and marketing campaigns. This strategic role involves collaborating with internal teams to enhance brand presence and engage members effectively across various channels.

Qualifications

• Proven experience in content marketing and campaign management.
• Exceptional writing, editing, and storytelling skills.
• Demonstrated success in multi-channel campaigns.

Responsibilities

• Develop and execute a comprehensive content strategy.
• Plan and execute integrated marketing campaigns.
• Monitor and report on campaign effectiveness.

Skills

Content marketing

Campaign management

Writing

Editing

Storytelling

Digital marketing tools

Tools

SEO

Google Analytics

Marketing automation platforms

Social media management tools

Canva

Adobe

InDesign

Job description

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My client, a global financial services association, is seeking a Content and Campaigns Manager to join its Marketing and Communications team. This pivotal role will lead their content strategy and integrated marketing campaigns, driving brand awareness, thought leadership, and member engagement on a global scale.

If you're a strategic thinker with a knack for creative execution and a data-driven approach, this could be for you!

The Role:

The Content & Campaigns Manager will be instrumental in defining and delivering the brand and digital presence. Working closely with the Head of Marketing & Communications and the Senior Insights & Engagement Manager to identify key communication priorities and ensure they remain agile in responding to emerging issues.

Key Responsibilities:

• Content Strategy & Development: Develop and execute a comprehensive content strategy that aligns with the marketing communications plan, business objectives, and brand positioning. Ensuring a best-in-class digital presence, leading the creation of high-quality, multi-channel content, including viewpoints, blogs, case studies, videos, and other multimedia assets.
• Campaign Management: Plan, execute, and optimise integrated marketing campaigns across digital and traditional channels to drive engagement and support member recruitment. Leveraging data-driven insights to enhance campaign performance and work with the Digital Officer to manage multi-channel content distribution.
• Stakeholder Collaboration: Partner with internal teams, members, and strategic partners to produce content, ensuring seamless coordination and cohesive messaging across marketing, PR, and digital.
• Analytics & Performance Measurement: Monitor and report on the effectiveness of content and campaigns.

Experience & Skills:

• Proven experience in content marketing and campaign management.
• Exceptional writing, editing, and storytelling skills.
• Demonstrated success in conceptualising and executing creative, multi-channel campaigns.
• Proficiency in digital marketing tools, including SEO, Google Analytics, marketing automation platforms, and social media management tools.
• Proficiency in content creation tools like Canva, Adobe, and InDesign.
• Experience managing multiple stakeholders and working in a fast-paced, agile environment with a strategic mindset and keen attention to detail.
• Ability to understand complex topics and develop thought leadership content.

Please note that due to the large number of applications, I will only be able to respond to suitable candidates.

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