Consumer Retention and Loyalty Manager

TN United Kingdom; Andover; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading company in wellbeing drinks seeks a Consumer Retention and Loyalty Manager to design and implement strategies using consumer data. The role focuses on enhancing consumer experiences through data-driven insights and managing a Customer Data Platform. This permanent, full-time position offers hybrid working arrangements and various benefits, including an annual bonus and flexible working conditions.

Benefits

Annual Bonus

Private Medical

Flexible Working

Onsite Gym

Employee Discounts

Pension

Cycle Scheme

Health Plans

Recharge Days

Birthday Off

Qualifications

• Experience managing a CDP for a consumer-centric brand.
• Proven ability in developing Loyalty/Retention strategies using data.

Responsibilities

• Enhance consumer loyalty and retention through strategic thinking.
• Manage Bloomreach CDP and large datasets for marketing campaigns.
• Implement omni-channel consumer experiences.

Skills

Consumer Data Platform

Data Analysis

CRM Strategies

Communication

Tools

Bloomreach

CRM Systems

Job description

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Consumer Retention and Loyalty Manager, Andover

Client:

Location: Andover, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Reference: c50c49011ae6

Job Views: 13

Posted: 14.05.2025

Expiry Date: 28.06.2025

Job Description:

Description

Great People Work Here

In Twinings UK&I we are on a stimulating journey of transformation as we seek to reach our goal of becoming a prominent brand in wellbeing drinks. We have created an organisation designed to be in flow, where everyone has a pivotal role to play, and an experience that enables you to get the most out of life at Twinings and thrive.

Do you want to shape the consumer experience of one of the most recognisable and highly regarded UK brands?

We’re looking for an experienced Consumer Retention and Loyalty Manager to design our strategy around our extensive Consumer Data Platform (CDP) and lead the delivery of industry-leading consumer segmentation, marketing automation, email campaigns, and consumer experience.

We’ve built a great Customer Relationship Management programme over the years, and recently added a Consumer Data Platform (Bloomreach). This role is developed to lead our growth and connection with consumers, focusing on data utilization, segmentation, engagement timing, and content delivery.

This role is ideal for an experienced CRM Manager familiar with rich consumer data and CDP integration. You should be comfortable with data analysis and translating insights into CRM, Loyalty, and CDP strategies, always prioritizing consumer experience (CX).

Permanent, Full Time. Hybrid (2-3 days in person per week)

Key Responsibilities

• Balance strategic thinking with hands-on delivery to enhance consumer loyalty and retention, deepening relationships with Twinings.
• Manage Bloomreach CDP and large datasets, using insights to guide content creation, timing, and marketing campaigns.
• Contribute to consumer experience design through personalization, segmentation, and customization.
• Ensure data privacy compliance with legal standards.
• Implement omni-channel consumer experiences, defining journeys, logic, rules, and templates.
• Create personalization rules to tailor content based on consumer segments and behaviors.
• Define data tracking for performance metrics, reporting, and strategic decision-making.

Skills, Knowledge and Expertise

• Experience managing and strategizing with a CDP for a consumer-centric brand.
• Proven ability in developing and executing Loyalty/Retention strategies using data.
• Experience with key CDP and CRM systems.
• Motivated, curious, capable of delivering technical, coding, or content projects on time.
• Knowledge of data science and delivering measurable business benefits through data insights.
• Excellent communicator and presenter, able to foster internal relationships and advocate for the CDP/CRM programs.

Additional Benefits include annual bonus, private medical, flexible working, holidays, onsite gym, employee discounts, pension, cycle scheme, health plans, staff shop, electric car scheme, digital nomad options, development opportunities, recharge days, birthday off, and more.

Join us in our rich history of over 300 years of tea expertise and innovation, committed to diversity, equity, and inclusion. We welcome applications from all backgrounds and are dedicated to providing reasonable adjustments to support your application process.