Consumer Retention and Loyalty Manager

Twinings; Andover; Hybrid; GBP 45,000 - 75,000; Full time

Job summary

An established industry player in the food and beverage sector is on the lookout for a dynamic Consumer Retention and Loyalty Manager. This role focuses on leveraging data insights to create impactful consumer experiences and drive loyalty through innovative strategies. With a commitment to transformation and wellbeing, the company offers a vibrant environment where your contributions can significantly enhance consumer engagement. If you are passionate about data-driven marketing and want to lead initiatives that make a difference, this is the opportunity for you.

Benefits

Performance-based yearly bonus

Private medical insurance

Flexible working options

25 days holiday plus bank holidays

Onsite gym and wellbeing centre

Employee discount schemes

Pension scheme with contributions matched

Cycle to work scheme

Health and wellbeing benefits

Recharge days and birthday leave

Qualifications

• Proven experience in managing CDP strategies for consumer-focused brands.
• Strong understanding of data-driven loyalty and retention strategies.

Responsibilities

• Design and execute strategies to enhance consumer loyalty using CDP.
• Manage consumer data insights for effective marketing campaigns.

Skills

Consumer Data Platform (CDP) Management

Loyalty and Retention Strategies

CRM Systems

Data Analysis

Communication Skills

Education

Bachelor's Degree in Marketing or Related Field

Data Science Background

Tools

Bloomreach CDP

Marketing Automation Tools

Job description

Twinings, Andover, England, United Kingdom

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Location: Twinings, Andover, England, United Kingdom

Posted: 4 days ago | Be among the first 25 applicants

About Twinings

At Twinings UK&I, we are on a journey of transformation aiming to become a leading brand in wellbeing drinks. We foster an environment of flow where everyone plays a pivotal role, enabling you to thrive and make an impact.

Role Overview

We are seeking an experienced Consumer Retention and Loyalty Manager to develop strategies around our Consumer Data Platform (CDP) and lead initiatives in consumer segmentation, marketing automation, email campaigns, and overall consumer experience enhancement.

Key Responsibilities

1. Design and execute strategies leveraging our Consumer Data Platform to improve consumer loyalty and retention.
2. Manage Bloomreach CDP and utilize consumer data insights for content creation and marketing campaigns.
3. Contribute to consumer experience design, including personalization and segmentation.
4. Ensure data privacy compliance in all processes.
5. Implement omni-channel consumer experiences with personalized content and offers.
6. Create rules for content personalization based on consumer data.
7. Track and analyze data to inform strategic decisions and optimize campaigns.

Skills and Experience

1. Proven experience managing strategies with a CDP in a consumer-focused brand.
2. Strong understanding of loyalty and retention strategies driven by data.
3. Experience with key CDP and CRM systems.
4. Technical aptitude with the ability to deliver projects efficiently.
5. Background in data science and delivering measurable business benefits.
6. Excellent communication and presentation skills.

Benefits and Perks

• Performance-based yearly bonus
• Private medical insurance
• Flexible working options
• 25 days holiday plus bank holidays, with holiday purchase/sell options
• Onsite gym and wellbeing centre
• Employee discount schemes including Perkbox
• Pension scheme with contributions matched up to 10%
• Cycle to work scheme
• Health and wellbeing benefits, including SimplyHealth Cash plan
• Staff discounts and online shop
• Electric Car Scheme
• Up to four weeks Digital Nomad policy
• Development opportunities
• Recharge days and birthday leave

Job Details

Type: Permanent, Full-Time

Location: Hybrid (2-3 days in person)

Senior Level

Mid-Senior level

Industry

Food and Beverage Retail & Services