Consumer PR Manager

Voy; Greater London; Sur place; GBP 60 000 - 90 000; Plein temps

Résumé du poste

Voy is seeking a Consumer PR Manager to build our in-house consumer PR capability across health and wellness media, telling patient-centered stories that resonate nationally. You’ll own how Voy’s patients and expertise are portrayed, using proprietary data and cultural moments to earn coverage.

You will partner with our corporate communications agency, shape narratives for a broad audience, and demonstrate PR’s commercial impact through rigorous reporting and data-driven campaigns.

Qualifications

• 6+ years of PR experience with healthcare or wellness focus.
• Compelling storyteller who translates patient experiences into newsworthy narratives.
• Strong network within consumer health media and national outlets.
• Ability to mine data and evidence-based stories from company data.
• Analytical and results-driven with familiarity with monitoring tools.
• Comfort navigating regulated healthcare communications and compliance.
• Proactive owner who can influence senior stakeholders and manage partners.

Responsabilités

• Build an in-house consumer PR capability across health and wellness media.
• Create data-led, patient-focused stories for national press coverage.
• Leverage journalist networks to place human-interest stories.
• Identify opportunities to newsjack cultural moments and trends.
• Collaborate with corporate communications agency to reach the right audiences.
• Ensure messaging meets ASA, MHRA, and GPhC standards.
• Own monthly PR reporting and analytics to track performance and insights.
• Refine PR strategy based on data, measuring commercial impact.

Connaissances

PR strategy

Storytelling

Media relations

Data-driven insights

Stakeholder influence

Description du poste

The Opportunity

We’re looking for a Consumer PR Manager to build our in-house consumer PR capability from the ground up, making Voy famous across consumer affairs, health and wellness media. You’ll own the stories that bring our patients, people and expertise to life, using patient experiences, proprietary data and cultural moments to create compelling narratives that earn national press coverage. Working alongside our corporate communications agency, you’ll have the autonomy to shape how millions of people perceive Voy, strengthen our reputation as a trusted healthcare provider and demonstrate the commercial impact of PR.

What you’ll do

• Build a bank of compelling patient case studies across weight loss, hair loss, testosterone and menopause, securing consent and ensuring every story is handled ethically and responsibly.
• Mine Voy’s patient, customer and outcomes data to uncover newsworthy insights and develop data-led stories that secure meaningful consumer press coverage.
• Leverage your network of consumer affairs, health and wellness journalists to pitch and place human-interest stories across national and consumer media.
• Identify opportunities to newsjack cultural moments and emerging trends, positioning Voy and its experts at the centre of relevant conversations.
• Partner with our corporate communications agency to identify consumer angles within corporate news and ensure stories reach the right audiences through the right channels.
• Work closely with medical, legal and compliance teams to ensure all communications meet relevant regulatory requirements, including ASA, MHRA and GPhC standards.
• Own monthly PR reporting and analytics, tracking coverage, share of voice, message pull-through, backlinks and referral traffic to understand performance and opportunities for improvement.
• Refine our PR strategy using data and insights, demonstrating the commercial impact of coverage while managing external partners and prioritising activity across multiple brands.

Who you are

• You’re an experienced PR professional with at least six years of experience, including a strong track record in healthcare, consumer health or wellness communications.
• You’re a compelling storyteller who knows how to turn complex healthcare topics, patient experiences and proprietary data into distinctive, newsworthy narratives.
• You’re well-connected within consumer affairs, health and wellness media, with an established network of journalists and demonstrable experience securing national and consumer press coverage.
• You’re data-driven and commercially minded, with experience mining company data to uncover compelling consumer insights and translating them into earned media opportunities.
• You’re analytical and results-oriented, comfortable using media monitoring, coverage tracking and web analytics tools to measure performance and demonstrate PR’s impact.
• You’re culturally curious, with a strong understanding of popular culture and the ability to spot and capitalise on timely newsjacking opportunities.
• You’re confident navigating regulated or sensitive categories, exercising sound judgement around patient consent, ethical storytelling and healthcare communications compliance.
• You’re a proactive owner who can influence senior stakeholders, collaborate across medical, legal and commercial teams, and manage freelancers or agency partners in a fast-paced, multi-brand environment.