Consumer Insights Manager

John West Foods; Liverpool; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading food & beverage company in Liverpool is seeking a Consumer Insights Manager to lead consumer insights across its markets. In this mid-senior level role, you will translate data into impactful insights that inform brand growth and strategy. This position calls for a proactive and analytical professional who collaborates with various teams to drive smarter decisions and enhance brand performance. Join the company during a pivotal moment as they work towards their ambitious 2030 strategy.

Qualifications

• Experience in consumer insights or market research.
• Ability to translate data into actionable insights.
• Strong project management skills.

Responsibilities

• Own and lead consumer insights across the John West markets.
• Translate data and trends into meaningful insights.
• Manage relationships with research and data providers.
• Lead the planning and execution of local research projects.
• Collaborate with Marketing and Innovation teams.

Skills

Analytical mindset

Proactive communication

Collaboration

Job description

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As Consumer Insights Manager, you will be the driving force behind consumer understanding within John West. You’ll translate data into powerful brand and category insights, shaping strategy and sparking fresh ideas across marketing, innovation, and commercial teams.

This role calls for a proactive, analytical, and strategically minded professional who thrives on ownership and collaboration. You’ll turn data into action, enabling smarter decisions and stronger brand performance.

This role reports to the Strategic Insights Director, with a dotted line to the Senior Marketing Director, John West Foods.

It’s an exciting time to join John West — our ambitious 2030 strategy is gaining momentum, and we’re looking for exceptional talent to help us make it happen.

Main purpose of the role:

Consumer Insights

• Own and lead consumer insights across the John West markets
• Translate data and trends into meaningful, actionable insights that inform brand and business growth

Third-Party Research Management

• Select, brief, and manage relationships with research and data providers to ensure quality, efficiency, and cost-effectiveness across all John West markets
• Oversee both continuous and ad hoc research projects, ensuring alignment with business priorities

Local Insights Development

• Lead the planning, execution, and delivery of local research projects while contributing to global initiatives
• Ensure consumer centricity across all innovation, renovation, and activation projects

Cross-Functional Collaboration

• Partner with Marketing and Innovation teams to translate consumer behaviours into actionable insights contributing to brand, product, and experience excellence

Seniority level

• Mid‑Senior level

Employment type

• Full-time

Job function

• Marketing

Industries

• Food & Beverages