Consumer Event Marketing Manager

TEMBO Ltd; Greater London; On-site; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Flexible working

Four-day week option

Job summary

TEMBO Ltd in London seeks an experienced, revenue-focused Marketing Manager with a strong background in B2C exhibitions and ticketed consumer events to lead marketing across a portfolio of premium shows in the UK and international markets. This is a hands-on role for someone ready to step into a leadership position and take the marketing reins for a small, growing team.

You’ll work closely with senior leadership and be responsible for setting clear commercial targets, building and executing

Qualifications

• Minimum 3 years marketing experience in B2C exhibitions or ticketed shows.
• Proven track record of meeting ticket and revenue targets.
• Experience with hospitality/premium ticket tiers is a plus.
• Experience with paid social, email and website conversion is essential.

Responsibilities

• Bring structure to the marketing function with a rolling 3–4 week activation calendar.
• Own and deliver the annual marketing strategy with sales targets.
• Develop a yearly plan aligned to revenue objectives and audience personas.
• Set a regular in-week sales-reporting rhythm for timely adjustments.
• Build a centralised tracker for daily ticket sales, revenue and channel data.
• Lead weekly reviews and coach the team on reporting discipline.
• Segment audiences and develop evidence-based personas using data.
• Own the messaging framework to differentiate premium positioning.
• Broaden appeal beyond core audience with lifestyle-led content.
• Direct agency performance on paid social and PR; manage budgets.
• Mentor a Marketing Executive and maintain team morale.

Skills

Marketing strategy

B2C Exhibitions

Ticketing sales

Leadership

People management

Job description

Working pattern: Full-time; part-time or four-day week considered for the right candidate

Must have: Consumer Event experience

About the Role

We’re looking for an experienced, revenue-focused Marketing Manager with a strong background in B2C exhibitions and ticketed consumer events to lead marketing strategy across a portfolio of premium consumer shows in the UK and international markets.

This is a hands-on role for someone ready to step into a leadership position and take the marketing reins for a small, growing team. You’ll work closely with senior leadership and be responsible for setting clear commercial targets, building and executing multi-channel campaigns, and owning ticket and hospitality sales. You’ll also line manage a Junior Marketer, giving them the structure, guidance and mentoring they need to grow in their role.

Key Responsibilities

• Bring structure to the marketing function, building a rolling 3–4 week activation calendar across all channels, with clear ownership and deadlines


• Own and deliver the annual marketing strategy, with clear daily, weekly and annual sales targets


• Develop a yearly strategic plan aligned to revenue objectives, including audience personas and tone of voice


• Set a regular in-week sales-reporting rhythm so the team can make proactive, timely adjustments


• Build a centralised tracker combining daily ticket sales, revenue and channel-level conversion data


• Run weekly reviews against targets and coach the team on consistent, structured reporting

Audience & Messaging

• Segment audiences (previous buyers, subscribers, engaged non-buyers) and lead the development of evidence-based personas using survey and channel data


• Own the messaging framework, clearly differentiating the portfolio’s premium positioning from competitors


• Broaden campaign appeal beyond the core enthusiast audience through lifestyle-led content and messaging

Digital & Paid Social

• Direct and challenge agency performance on paid social, improving targeting, content variety and spend efficiency


• Oversee testing of ad formats and copy variants, niche-audience targeting and retargeting/abandoned-booking campaigns


• Own the digital advertising budget to maximise ROI

Website & Email

• Improve website conversion of new visitors, including clearer event messaging and mobile journey improvements


• Restructure email campaigns for better segmentation, shorter content and stronger calls to action


• Introduce follow-up and abandoned-booking email flows

Partnerships & PR

• Activate partners with marketing toolkits and co-branded content, tracking partner-driven engagement


• Manage PR agency relationships, ensuring deliverables are met and coverage is tracked


• Drive a shift in spend towards digital channels


• Line manage and mentor a Marketing Executive, providing day-to-day structure, guidance and coaching


• Bring consistent reporting discipline and clear priorities, giving the team a clear framework to work within


• Maintain morale and collaboration within a small, evolving team

About You

• Essential: at least 3 years’ marketing experience on B2C/consumer exhibitions or ticketed consumer shows, with direct ownership of visitor ticket sales


• Proven track record of hitting ticket and revenue targets, including experience with event pricing structures and hospitality/premium ticket tiers


• Experience in a premium or luxury brand environment is a strong advantage


• Confident managing and challenging external agencies (paid social, PR)


• Skilled in audience segmentation, persona development and messaging strategy


• Hands-on experience across paid social, email marketing platforms and website conversion optimisation


• A natural coach and people manager, comfortable developing junior team members


• Highly organised, with strong reporting and tracking discipline

What’s On Offer

• Flexible working will be considered, i.e. four-day working patterns


• The opportunity to lead marketing for a portfolio of premium consumer shows


• High visibility within a fast-growing team, with real scope to shape the role