Creative Lead

FashionUnited Group; Metropolitan Borough of Solihull; Hybrid; GBP 70,000 - 95,000; Full time

Benefits offered by this job

Performance-based bonus

Healthcare benefit

25 days holiday + birthday

Pension scheme

Flexible benefits programme

Employee discount

Wellbeing support

Family leave

Life assurance

Onsite facilities

Job summary

Gymshark is seeking a Creative Lead to shape the next chapter of our brand. You will blend strategic thinking with exceptional creative execution, building compelling narratives and leading breakthrough campaigns across channels.

Work closely with the Head of Creative and cross-functional teams to define how our brand comes to life, raising standards and inspiring teams to deliver a cohesive, culturally relevant brand experience.

Qualifications

• Significant experience leading creative projects and brand initiatives.
• Exceptional portfolio with storytelling and leadership demonstrated.
• Outstanding art direction with focus on quality and impact.
• Deep understanding of social platforms and modern brand-building.
• Experience shaping and developing creative teams and standards.

Responsibilities

• Develop bold, culturally relevant creative ideas for Gymshark.
• Lead campaigns from concept to execution across channels.
• Build narratives and storytelling frameworks for consistency.
• Ensure a social-first mindset while maintaining brand cohesion.
• Set high standards for creative quality and execution.
• Mentor and develop talent, fostering great ideas.
• Collaborate with Brand, Marketing, Product, Social and Production teams to deliver fast impact.
• Present and champion creative thinking to stakeholders.

Skills

Creative leadership

Brand storytelling

Strategic thinking

Art direction

Social-first mindset

Team development

Stakeholder influence

Tools

Campaign execution

Job description

Help define how Gymshark shows up in culture.

Gymshark is growing fast. More stories. More content. More moments. More opportunities to create work that connects with our community around the world.

We're looking for a Creative Lead to help shape the next chapter of our brand. This is a role for someone who can combine strategic thinking with outstanding creative execution, building compelling narratives, leading breakthrough campaigns, and developing work that keeps Gymshark culturally relevant, distinctive, and impossible to ignore.

Working closely with the Head of Creative and cross-functional teams, you'll play a key role in defining how our brand comes to life across channels, campaigns, content and community touchpoints. You'll set creative direction, raise standards, inspire teams, and ensure every piece of work contributes to a consistent and compelling brand experience.

WHAT YOU'LL BE DOING:

• Developing bold, culturally relevant creative ideas that strengthen Gymshark's brand and connect with our audience.
• Leading creative projects from concept through to execution across campaigns, content and key brand moments.
• Building compelling narratives and storytelling frameworks that create consistency across channels and platforms.
• Ensuring ideas are designed with a social-first mindset while maintaining a cohesive brand experience.
• Setting and maintaining high standards for creative quality, craft and execution.
• Leading, mentoring and developing creative talent, creating an environment where great ideas thrive.
• Collaborating closely with Brand, Marketing, Product, Social and Production teams to deliver impactful work at pace.
• Presenting and championing creative thinking with confidence, influencing stakeholders across the business.

WHAT YOU'LL NEED:

• Significant experience leading creative projects, campaigns or brand initiatives in a fast-paced environment.
• An exceptional portfolio demonstrating strong conceptual thinking, storytelling and creative leadership.
• Outstanding art direction and creative judgement, with a relentless focus on quality.
• Deep understanding of social platforms, content behaviours and modern brand building.
• Strong cultural awareness and the ability to turn insight into relevant, impactful creative work.
• Experience leading and developing creative teams, setting clear standards and elevating those around you.
• The ability to balance long-term brand thinking with the pace and demands of day-to-day delivery.
• Strong communication skills and the confidence to influence stakeholders at all levels.

Why Gymshark?

This is an opportunity to shape creative work for one of the world's most recognisable fitness brands. You'll have the freedom to create, the platform to influence, and the chance to work alongside ambitious, talented people who care deeply about their craft.

Location

Based at GSHQ, Solihull, with a minimum of three days per week in the office. London-based candidates will also be considered, with regular travel to the Solihull offices.

If you're passionate about building brands, creating culturally relevant work and leading teams to produce outstanding creative, we'd love to hear from you.

CLOSING DATE: MONDAY 21st SEPTEMBER

BELONGING AT GYMSHARK.

Our mission is to be a place where everyone belongs. We’re an equal opportunities employer, and for us that means we always strive to be as inclusive as possible in all aspects of employment, right from your application. We’re committed to finding reasonable adjustments* for candidates with specific needs or have a disability during our recruitment process, and all applicants will be considered fairly and equally. We do not tolerate discrimination of any kind. *If you’d like to request a reasonable adjustment please email [e-mail] .

ABOUT US.

We’re here to unite the conditioning community. We believe that putting the sweat in today, prepares us for tomorrow. So, we give people the tools they need to reach further, go faster, be stronger. We celebrate those who show up – for themselves – to be their physical or mental best, whatever that means for them. It’s what we want for our community, and our team. A team that’s growing rapidly around the world. A collective of talented individuals working together to invent Gymshark’s future. Our plans are ambitious, and we’re looking for people who want to join us for the ride – our growth will be your growth.

THE PERKS.

Standard benefits include:

• Performance-based Bonus opportunity
• Funded Healthcare benefit
• 25 days holiday, additional day for your birthday & Bank Holidays
• Contributory Employer pension scheme
• Flexible benefits programme – including salary sacrifice EV scheme, dental insurance, cycle to work, tech scheme, holiday trading
• Gymshark Employee Discount & long service awards
• Access to High Street cashback and discounts
• Financial, Physical and Mental Wellbeing Support
• Enhanced Family Leave package
• Life Assurance

Office location specific benefits include (IQ):

• Gym Membership to The Lifting Club (LC)
• Onsite lunch provision & coffee bars

Office location specific benefits include (LDN):

• Funded multi-site fitness membership

Note: The bonus program and benefits have certain eligibility requirements. Gymshark reserves the right to amend these programs in whole or in part at any time without advance notice.

Want to know more about working at Gymshark?

England, United Kingdom of Great Britain and Northern Ireland