Communications Manager UK

Y-Axis; Greater London; Hybrid; GBP 30,000 - 52,000; Full time

Job summary

Y-Axis is seeking a remote-friendly Content Localization Specialist in the UK. You will localize, write, edit, and transcreate product content for local markets, ensuring voice and tone match our brand.

You’ll partner with product managers, UX, SEO, and vendors to define and execute localization strategies for key features, manage AI-driven workflows, and champion usability through QA and testing with local users.

Responsibilities

• Localize, write, edit content across user touchpoints.
• Own voice of market, ensure local-first messaging.
• Define content strategies with PMs, UX, SEO, vendors.
• Manage AI-driven localization workflows and prompts.
• Represent traveler voice with local user insights.
• Run A/B tests to improve conversion and engagement.
• Collaborate with cross-functional teams to integrate content.
• Maintain brand voice and quality with vendors.

Job description

Full Time

Start Date

Immediate

Expiry Date

02 Dec, 26

0.0

Posted On

03 Sep, 26

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Wholesale Industrial & Materials

Description

What You'll Do

• Craft, Adapt & Refine: Localize, write, edit, and transcreate clear, culturally-relevant, compelling content across all user-facing touchpoints. You’ll own the voice of your market, ensuring content is resonant, persuasive, and local-first.
• Shape the Content Strategy: Partner with product managers, UX designers, SEO, vendors, and researchers to define and execute content strategies for high-priority product features, from initial concept to launch.
• AI-native localization: manage LLM-driven workflows, help design prompts, and leverage machine translation to protect quality, maximize efficiency, and scale content volumes.
• Think as a user: Act as the voice of the traveller. You’ll synthesize local user research and market trends to challenge global assumptions and advocate for local user needs.
• Drive impact through testing: Initiate and support A/B tests on localized content to measure the impact on conversion, engagement, and traffic to inform content strategies.
• Collaborate and Iterate: Work seamlessly with cross-functional teams to ensure content is integrated into the design and development process from the beginning. Provide regular feedback to your global colleagues and contribute to a unified content strategy.
• Own and Maintain Quality: Ensure all content adheres to Tripadvisor Group’s brands voice and tone while feeling completely natural to local users. Partner with translation vendors to create, maintain and optimize alllinguistic assets for your market.
• Champion usability: Operate within a continuous QA mentality to keep the UX fresh and relevant. Proactively identify and fix content-related issues in our product, making data-driven, user-centric recommendations for improvements.