Communications Lead Trust, EMEA

Airbnb, Inc.; City of Westminster; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading online marketplace in the United Kingdom is seeking a Communications Lead to oversee their press strategy for trust and safety across EMEA. The role involves leading trust and safety media responses, managing a team, and collaborating with various cross-functional teams. Candidates should have extensive senior-level communications experience and strong leadership skills. This position focuses on proactive and reactive communications initiatives to build confidence in safety measures and ensuring operational success.

Qualifications

• Demonstrated senior-level communications experience in various roles.
• Proven track-record in proactive and reactive communications initiatives.
• Experience advising on sensitive and complex matters.

Responsibilities

• Lead high-stakes trust & safety media response across EMEA.
• Manage and support the EMEA Communications team.
• Oversee multiple cross-functional projects.

Skills

Senior-level communications experience

Leadership and people management

Strong writing and attention to detail

Proactive mindset

Problem-solving in high-pressure situations

Education

Bachelor's Degree

Job description

The Communications Lead, Trust (EMEA) will oversee Airbnb's press strategy for trust and safety across the region, lead consumer-facing trust and safety campaigns, and manage a consistent drumbeat of proactive and reactive stories. This role will also manage a Communications Manager.

Responsibilities

• Reactive Press Office: Lead high-stakes, fast-moving trust & safety media response across EMEA, partnering closely with Legal, Policy, and Operations.
• Proactive Trust & Safety Storytelling: Develop and deliver compelling consumer-friendly narratives that build confidence in Airbnb's safety, integrity, and product features.
• Strategic Internal Counsel: Provide trusted, senior-level guidance on sensitive, complex, and geopolitical issues to ensure alignment across global stakeholders.

Typical Day

• Develop and lead a communications strategy and calendar of proactive multichannel trust and safety-focused campaigns that tie back to team and business objectives, while also owning key initiatives to ensure timely delivery
• Manage - and support the EMEA Communications team with - press requests, acting as a point of contact for journalists and a spokesperson on trust and safety matters, and utilising all relevant tools and teams to protect Airbnb's community and brand
• Manage and develop a direct report, providing 1:1 coaching, performance feedback, and career guidance to ensure individual and team success
• Provide strategic counsel and support to cross-functional teams and senior leaders, including the EMEA Communications team, Public Policy, Legal, Community Support, Operations, Product, and Community Policy, on sensitive and complex matters
• Coach and prepare Airbnb spokespeople for media and public speaking opportunities, and equip stakeholders with messaging for interviews, meetings and other public-facing opportunities
• Oversee multiple cross-functional projects, ensuring strong organisation and momentum, while staying hands-on to keep projects moving
• Oversee, develop and uphold day-to-day operations and processes

Qualifications

• Demonstrated senior-level communications experience, whether in agency, in-house, or government communications roles.
• Experienced comms leader with a proven track‑record working with cross‑functional teams, and with journalists and partners, on proactive and reactive communications initiatives involving trust, safety, crisis, policy, regulatory, corporate, financial matters
• A proven history of collaborating to encourage and develop innovative ideas, turn them into plans and campaigns that map to team and business objectives, and execute on them
• Proven strategy and operations capabilities, and experience working with cross‑functional teams on a range of projects
• Experienced advising and working with cross‑functional leads and stakeholders on sensitive, complex, and high‑profile matters, with the ability to anticipate issues and navigate challenges
• Strong leadership and people management skills, with the ability to motivate, mentor, and develop team members while driving results in a fast‑paced environment
• Excellent problem solver with experience making decisions in ambiguous and high‑pressure situations
• Proactive mindset and capable self‑starter comfortable independently organising and managing priorities and projects, with follow through to get things done and ensure all activities undertaken are as successful as possible
• Strong writer with attention to detail and experience in crafting highly effective press materials
• Understanding of changing communications landscape and how to effectively and holistically approach to manage or drive impact
• Bachelor's Degree
• All qualified individuals are encouraged to apply. Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively‑led people, and to develop the best products, services and solutions.