Communications Executive

GSF Car Parts; Shareshill; Hybrid; GBP 32,000 - 46,000; Full time

Job summary

GSF Car Parts is seeking a creative communications professional to plan and deliver multi-channel campaigns that engage colleagues and trade customers. You’ll shape brand positioning, work with agencies, and develop measurement frameworks to prove impact.

Join a fast-growing UK brand with hybrid working and opportunities to lead national campaigns and events, including TechFest-style activities, while collaborating with marketing and broader business teams.

Qualifications

• Creative, energetic and willing to innovate.
• Excellent organisational and time management skills.
• Strong verbal and written communication.
• Experience with main social media channels.
• Driving licence and ability to travel within the UK.

Responsibilities

• Plan, create and manage communications across multiple channels internally and externally.
• Develop brand positioning and ensure it’s well understood within the marketing team and the wider business.
• Ensure activity reflects and reinforces the GSF brand.
• Work with colleagues and agencies to create effective campaigns and plans.
• Develop a reliable measurement framework so we can understand what works.
• Engage with customers, industry media, influencers and other relevant 3rd parties.
• End-to-end creation of digital content including video, audio and photography (working with freelancers).
• Ensure all activity and brand positioning fit within the wider marketing plan.
• Maintain consistent and appropriate tone of message for channel and audience.
• Devise creative ways to convey messages, increase engagement, and build a sense of national community.

Skills

Creative

Organisational skills

Team player

Communication skills

Social media experience

Tools

Video editing

Photography

Job description

This role is in a fast paced and dynamic team supporting on communications planning and delivery, taking an omni-channel approach to GSF’s communications (both internal and external).

Covering several audiences and channels from internal communications and engagement through to PR and social media. Our communications team is responsible for finding and story-telling best-practice and achievement to excite and motivate our teams and customers alike. You will need to work across the marketing team to create plan and deliver a sparky and vibrant mix of engaging content our colleagues and customers (trade customers).

There are huge opportunities for GSF to reach trade customers through great social media activity and other channels.

We need to clearly position the GSF brand as a provocative, likeable, fast-growing challenger. We’re looking for innovation and creativity and the confidence to engage with relevant influencers. You will also be required to assist in planning, copywriting, communicating and delivering marketing campaigns as well as in supporting key projects and initiatives within the organisation. Events range from branch open evenings and supplier ‘work outs’ through to our large industry leading national TechFest events.

Main Duties And Accountabilities

• Plan, create and manage communications across multiple channels internally and externally
• Develop brand positioning and ensure it’s well understood within the marketing team and the wider business
• Ensure activity reflects and reinforces the GSF brand
• Work with colleagues and agencies to create effective campaigns and plans
• Develop a reliable measurement framework so we can understand what works
• Engage with customers, industry media, influencers and other relevant 3rd parties Look for topics, themes and occasions that GSF can leverage for coverage
• Build relationships with key stakeholders to identify stories, activities, and achievements of the business to share both internally and externally.
• End-to-end creation of digital content including video, audio and photography (working with freelancers)
• Ensure all activity and brand positioning fit within the wider marketing plan
• Maintain consistent and appropriate tone of message for channel and audience
• Devise creative ways to convey messages, increase engagement, and build a sense of national community

Enjoy the flexibility of hybrid working, with three days spent collaborating at our Wolverhampton Head Office and two days working from home.

About You

• Creative, energetic and willing to innovate and be original
• Excellent organisational and time management skills
• Team player with a positive can-do attitude
• Analytical, administrative, and great attention to detail
• Ability to work under pressure and to tight deadlines
• Good verbal and written communication skills
• Experience with main social media channels
• Self-motivated and able to work effectively both autonomously and as part of a team
• Confident inbuilding and maintaining relationships at every level Keenness to develop, improve and progress
• Curious about the world – trends in communications and PR, employer brand and industry trends
• Driving licence and ability to travel within the UK

About Us

At GSF Car Parts, we're not just supplying car parts, we're driving the future of the automotive aftermarket.

As the UK's fastest-growing motor factor, we've achieved more than 25% year-on-year growth for three consecutive years and continue to expand at an unrivalled pace. With over 215 branches nationwide and a state-of-the-art 500,000 sq ft National Distribution Centre, we're building a business that keeps thousands of workshops moving every day.

But what really sets us apart is our people. We're a business that invests boldly, embraces innovation and empowers our teams to make a real difference. From industry-leading digital tools like Mastercat to our nationwide Servicesure garage network and partnerships with over 70 OE-quality brands, we're constantly challenging the status quo and finding better ways to serve our customers. We're ambitious about where we're going and equally ambitious for the people who join us.

Whether you're looking to develop your skills, progress your career or help shape the future of our industry, we'd love to hear from you.

This is an exciting time to join GSF Car Parts. Make an impact. Grow with us. Do yourself proud!

#INDGSF