Communications and Employer Brand Manager

Vets Now; Dunfermline; Remote; GBP 45,000 - 55,000; Full time

Job summary

A leading company in emergency veterinary care is seeking a Communications and Employer Brand Manager to enhance internal culture and attract talent. This role involves developing communication strategies, managing a team, and executing employer brand campaigns to connect with current and future employees. Benefits include generous leave, health plans, and opportunities for volunteer work.

Benefits

7 weeks annual leave

Birthday as a paid day off

Cash Health Plan provided by Simply Health

Discounts and cashback with retailers

Family-friendly policies

UK Standard Pension contributions

Discounted staff pet care

Paid volunteering days

Death in service benefit

Qualifications

• Proven experience in internal communications, employer brand, or corporate communications.
• A flair for writing, storytelling, and creating audience-driven content.
• Experience planning and delivering integrated, multi-platform campaigns.

Responsibilities

• Develop and execute internal communications strategies.
• Manage employer brand campaigns across multiple channels.
• Lead flagship internal events and monitor engagement.

Skills

Internal Communications

Storytelling

Content Creation

Campaign Management

Collaboration

Job description

Communication and Employer Brand Manager

Up to £55,000 DOE plus benefits

Remote – with monthly travel to our Dunfermline office

Where Passion Meets Purpose

At Vets Now, we’re more than a veterinary service. We are a community driven by compassion, innovation, and a commitment to clinical excellence. With clinics and hospitals across the UK, we provide vital emergency and critical care when pets and their families need it most.

We’re now on the lookout for a talented Communications and Employer Brand Manager to help us bring our culture to life for the people already shaping it and the talent we’re yet to meet.

About the Role

This is a high-impact, dual-focus role designed to amplify the Vets Now culture both internally and externally. You’ll lead our internal communications and employer brand strategy connecting our people to our mission and attracting others who share our values.

You’ll manage a team of two, work closely with our senior leadership team, and partner with colleagues across marketing, talent, EDI, and our parent company IVC Evidensia to deliver standout communications and campaigns that reflect who we are and what we stand for.

What You’ll Do

Internal Communications & Engagement

• Develop and execute a clear, inspiring internal communications strategy.
• Create engaging content across email, intranet, newsletters, video, and more.
• Partner with senior clinical and operational leaders to communicate with impact.
• Manage and evolve internal comms channels ensuring our out of hours colleagues are informed and engaged.
• Lead flagship internal events including our Annual Leaders Meeting and “Make a Difference” Awards.
• Monitor engagement and adapt strategies based on insight and feedback.

Employer Brand & Campaigns

• Own and deliver our employer brand campaign plan, aligned with our EVP and talent goals.
• Develop compelling content that showcases the Vets Now experience from “day-in-the-life” features to values-led storytelling.
• Collaborate with Talent, EDI, and other key stakeholders to deliver multi-channel campaigns.
• Manage campaigns across social, paid media, trade press, and events.
• Ensure internal and external messaging is aligned, authentic, and impactful.
• Track campaign performance using KPIs and insights to refine approach.

What you’ll bring

• Proven experience in internal communications, employer brand, or corporate communications.
• A flair for writing, storytelling, and creating audience-driven content.
• Confidence working with senior stakeholders and cross-functional teams.
• Experience planning and delivering integrated, multi-platform campaigns.
• Passion for culture, people, and purpose-led communication.
• Experience in clinical, healthcare, or multi-site environments (a bonus, not a must!).

Why this role matters

Emergency veterinary care is fast-paced, emotionally intense, and life-saving, and our people are the heart of it all. Your role will help ensure their stories are heard, their efforts celebrated, and their experience shared in ways that inspire and connect. You’ll be shaping how people feel about working at Vets Now now and in the future.

Rewards & Benefits

• 7 weeks annual leave
• Your birthday as a paid day off
• Cash Health Plan provided by Simply Health
• Vets Now For You – reward gateway giving discounts and cashback with 100’s of retailers
• Family-friendly policies including sick, maternity, paternity and adoption pay schemes
• UK Standard Pension contributions – 5% Employee/3% Employer
• Up to 50% discounted staff pet care
• Paid volunteering days
• Death in service of two times annual salary

Ready to make a difference?
Apply today and help us build a workplace and brand that our people and future talent are proud to be part of.